Donna Karan New York Unveils Its Fall 2026 Campaign Featuring Kendall Jenner
Donna Karan New York (GIII) launched its Fall 2026 campaign on September 2, 2026, featuring Kendall Jenner and photographed by Mert Alas across iconic New York City locations.
Rhea-AI Summary
Donna Karan New York (GIII) launched its Fall 2026 campaign on September 2, 2026, featuring Kendall Jenner and photographed by Mert Alas across iconic New York City locations.
The campaign visually references a late-1980s Donna Karan film by Dennis Piel and uses the INXS track “Never Tear Us Apart.” Kendall showcases reimagined archival pieces, including the iconic bodysuit, a draped wool jersey jacket and skirt under a leather coat, a tailored velvet suit in a black cherry shade, an aviator jacket and skirt in espresso brown, and a full-length sequin dress. Accessories include the Cashmere Tote in Chocolate Suede, the Black Cherry Leno bag, sculptural gold jewelry, and eyewear. The campaign rolls out with a 360-degree media plan across social, digital, print, and outdoor, and the Fall 2026 Collection is available on DonnaKaran.com and at select global retailers.
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Market Reaction – GIII
Following this news, GIII has declined 11.10%, reflecting a significant negative market reaction. Our momentum scanner has triggered 5 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $28.60.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Sep 01 | Fall campaign launch | Neutral | -1.3% | DKNY Fall 2026 campaign launch featuring Iris Law and Amelia Gray |
| Aug 26 | Earnings date notice | Neutral | +0.7% | Second-quarter fiscal 2027 earnings date announcement and investor conference call scheduling |
| Aug 20 | Dividend declaration | Positive | -2.7% | Quarterly cash dividend declaration with September payment and record dates |
| Jun 05 | Quarterly earnings report | Positive | +5.2% | First-quarter fiscal 2027 results and raised full-year earnings guidance |
| May 28 | Earnings date notice | Neutral | +2.0% | First-quarter fiscal 2027 earnings release date and conference call scheduling |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Historical reactions were mixed: the June 5 earnings-and-guidance release aligned with a positive move, while the other four selected events diverged.
AI-generated analysis. How Rhea-AI works. Not financial advice.
NEW YORK, NEW YORK, Sept. 02, 2026 (GLOBE NEWSWIRE) -- Donna Karan New York has always been defined by two enduring muses: the woman and the city. One shapes the other. Together, they embody a spirit that is at once powerful and effortless, timeless and unmistakably modern.
The Fall 2026 campaign, photographed by Mert Alas, and starring Kendall Jenner, further strengthens this bond. For the first time since the brand’s relaunch, the campaign unfolds across iconic New York City locations, where the city’s energy, texture, and light become an extension of the collection itself.
The visual style references a late 1980s Donna Karan campaign photographed by Dennis Piel, that featured Rosemary McGrotha – expressing her inner thoughts inside a limousine coming into New York. That film, which felt remarkably ahead of its time, inspires this latest concept, where Kendall imagines she has New York City entirely to herself.
With the INXS track, Never Tear Us Apart, each scene is captured with cinematic richness. Appearing inside and outside the car, Kendall balances edge with glamour, revealing a femininity that is both direct and unmistakably Donna Karan. She describes what makes the city so compelling, for it is here that the possibilities seem limitless.
“Donna Karan has always embodied confidence and effortless sophistication, qualities I really connect with. Being a part of the Fall 2026 campaign felt like celebrating the energy of New York and a woman who knows her style and embraces who she is,” says Kendall Jenner.
Kendall spotlights the iconic bodysuit from the Donna Karan archives, reimagined for Fall 2026, alongside key looks from the collection, including a draped wool jersey jacket and skirt layered beneath a leather coat and a richly tailored velvet suit. Several of these looks are defined by a seasonal shade of black cherry: more luscious than oxblood and more intriguing than classic black. Kendall also wears a stylized aviator jacket and skirt in deep, espresso brown, as well as a full-length sequin dress that gives off a sultry shimmer. The looks are completed with the Cashmere Tote in Chocolate Suede and the Black Cherry Leno bag, sculptural gold accessories, and eyewear.
In his recognizable style, Alas focuses on the individuality and modern spirit of Kendall, who conveys the chic sensibility of the season and the overarching spirit of Donna Karan New York.
The Donna Karan New York campaign launches today, September 2nd across all Donna Karan New York social channels, featuring Kendall Jenner. This powerful narrative will be amplified with a 360-degree approach, utilizing a diversified media mix of high-visibility digital platforms, striking print placements, and premium outdoor displays. The Fall 2026 Collection is available to shop now on DonnaKaran.com and select retailers globally.
Creative Direction by Trey Laird
Photography by Mert Alas
Styled by Jessica Diehl
Hair by Chris McMillan
Makeup by Mary Phillips
BTS by Adrian Martin and Natalie Paul
ABOUT DONNA KARAN NEW YORK
Donna Karan New York revolutionized women’s fashion in 1984 with Seven Easy Pieces, a groundbreaking system that made dressing effortless, sophisticated, and empowering. Now under the ownership of G-III Apparel Group, Ltd. since 2016, the brand enters a new chapter with its 2024 relaunch. While staying true to its original vision, the iconic Donna Karan New York has evolved to meet the needs of the modern woman, offering designs that inspire confidence with timeless, versatile pieces that seamlessly integrate into daily life. With expanded distribution, Donna Karan New York continues to bring its signature style to a broader audience, resonating with women globally.
ABOUT G-III APPAREL GROUP, LTD.
G-III Apparel Group, Ltd. is a global fashion leader with expertise in design, sourcing, distribution, and marketing. The Company owns and licenses a portfolio of more than 30 preeminent brands, each differentiated by unique brand propositions, product categories, and consumer touchpoints. G-III owns ten iconic brands, including DKNY, Donna Karan, Karl Lagerfeld, Sonia Rykiel, and Vilebrequin, and licenses over 20 of the most sought-after names in global fashion, including Levi’s, Halston, Champion, Converse, Cole Haan, BCBG, French Connection, Calvin Klein, Tommy Hilfiger, Starter, as well as major sports leagues such as the NFL, NBA, NHL and MLB, among others.
FOR MEDIA INQUIRIES PLEASE CONTACT:
Gabriella Romero - gabriella.romero@g-iii.com
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/5ac6d1a3-bc71-458f-b8b4-3b0c99f08b61
https://www.globenewswire.com/NewsRoom/AttachmentNg/9cc67189-c2e7-44ce-a9ea-4bba0240ef45
https://www.globenewswire.com/NewsRoom/AttachmentNg/c825a595-d385-4af2-9a93-bf78bd21770e
FAQ
What did Donna Karan New York (GIII) announce for its Fall 2026 campaign?
Donna Karan New York announced the launch of its Fall 2026 campaign featuring Kendall Jenner, photographed by Mert Alas across New York City. The campaign highlights reimagined archival pieces and new looks, supported by a 360-degree media rollout across social, digital, print, and outdoor channels.
Who is featured in the Donna Karan New York Fall 2026 campaign for GIII?
The Fall 2026 Donna Karan New York campaign stars Kendall Jenner. She appears in cinematic scenes around New York City, wearing reimagined archival items such as the iconic bodysuit, along with new seasonal looks, accessories, and eyewear from the collection.
When did the Donna Karan New York Fall 2026 campaign featuring Kendall Jenner launch?
The Donna Karan New York Fall 2026 campaign featuring Kendall Jenner launched on September 2, 2026. It debuted across all Donna Karan New York social channels and is being amplified through digital platforms, print placements, and outdoor displays.
What products are highlighted in the Donna Karan New York Fall 2026 collection?
The Fall 2026 collection highlights a reimagined iconic bodysuit, a draped wool jersey jacket and skirt under a leather coat, a tailored velvet suit in black cherry, an aviator jacket and skirt in espresso brown, and a full-length sequin dress, plus bags, gold accessories, and eyewear.
Where can shoppers buy the Donna Karan New York Fall 2026 collection from GIII?
The Donna Karan New York Fall 2026 Collection is available to shop on DonnaKaran.com and at select retailers globally. The campaign’s launch coincides with this availability, aligning the brand’s storytelling with immediate purchase opportunities.
How does the Fall 2026 Donna Karan New York campaign reference the brand’s heritage?
The Fall 2026 campaign references a late 1980s Donna Karan film by Dennis Piel featuring Rosemary McGrotha. Inspired by that concept, Kendall Jenner imagines having New York City to herself, connecting the brand’s heritage with a modern, cinematic presentation of the city and the woman.
What is the relationship between Donna Karan New York and G-III Apparel Group (GIII)?
Donna Karan New York has been under the ownership of G-III Apparel Group since 2016. The brand entered a new chapter with its 2024 relaunch, maintaining its original vision while evolving to offer timeless, versatile designs for the modern woman with expanded global distribution.