Comfort Colors® Celebrates 50 Years of Spreading Good Vibes with Immersive Game Day Experience at the University of Georgia
Comfort Colors (NYSE:GIL) marks its 50th anniversary with a Game Day Pop-Up outside Sanford Stadium on October 18, 2025 during the University of Georgia vs. Ole Miss game. The activation features a Food Truck handing out free branded treats, a Merch Station with expanded lifestyle apparel, a prize wheel for exclusive patches, a Mirror Selfie Station and Photo Wall Backdrop, plus a “Rush to Comfort” Greek Life Competition awarding free tees to the group with the strongest turnout and social buzz.
The brand highlights its 79 shades, new lifestyle pieces, and sustainability efforts including the Pigment Pure™ process that reduces water and energy use versus reactive dyeing.
Comfort Colors (NYSE:GIL) festeggia il 50º anniversario con un Pop-Up Day di gioco fuori dallo Sanford Stadium il 18 ottobre 2025, durante la partita tra l'Università della Georgia e Ole Miss. L'activazione comprende un Food Truck che distribuisce snack gratuiti a marchio, una Merch Station con abbigliamento lifestyle ampliato, una ruota della fortuna per patch esclusive, una Mirror Selfie Station e una Photo Wall Backdrop, oltre a una competizione Greek Life "Rush to Comfort" che premia le tee gratuite al gruppo con la maggiore partecipazione e buzz sui social.
Il marchio mette in evidenza 79 tonalità, nuovi pezzi lifestyle e sforzi di sostenibilità, tra cui il processo Pigment Pure™ che riduce l'uso di acqua ed energia rispetto alla colorazione reactive.
Comfort Colors (NYSE:GIL) celebra su 50.º aniversario con una Pop-Up de día de juego frente al Sanford Stadium el 18 de octubre de 2025 durante el partido de la Universidad de Georgia contra Ole Miss. La activación presenta un Food Truck que reparte obsequios de marca gratuitos, una Merch Station con ropa de estilo de vida ampliada, una ruleta de premios para parches exclusivos, una Mirror Selfie Station y un Photo Wall Backdrop, además de una competición “Rush to Comfort” para la vida griega que entrega camisetas gratuitas al grupo con mayor asistencia y mayor repercusión en redes.
La marca destaca sus 79 tonalidades, nuevas piezas de estilo de vida y esfuerzos de sostenibilidad, incluyendo el proceso Pigment Pure™ que reduce el uso de agua y energía frente al teñido reactivo.
Comfort Colors (NYSE:GIL)는 Sanford Stadium 밖에서 2025년 10월 18일 경기 당일에 조지아 대 올리브 미스 대결 동안 50주년을 기념합니다. 활성화 활동으로는 무료 브랜드 간식이 제공되는 푸드 트럭, 확장된 라이프스타일 의류를 갖춘 머천다이즈 스테이션, 독점 패치를 위한 경품 바퀴, 미러 셀피 스테이션 및 포토 월 백드롭, 그리고 가장 많은 참가자와 소셜 버즈를 기록한 그룹에 무료 티셔츠를 수여하는 “Rush to Comfort” 그리스 생활 대회가 포함됩니다.
브랜드는 79가지 색상, 새로운 라이프스타일 아이템, 그리고 리액티브 염색에 비해 물과 에너지 사용을 줄이는 Pigment Pure™ 공정을 포함한 지속가능성 노력을 강조합니다.
Comfort Colors (NYSE:GIL) fête son 50e anniversaire avec un Pop-Up Game Day devant le Sanford Stadium le 18 octobre 2025 lors du match Université de Géorgie contre Ole Miss. L’activation comprend un Food Truck qui distribue des friandises gratuites de marque, une Merch Station avec des vêtements lifestyle élargis, une roue de prix pour des patches exclusifs, une Mirror Selfie Station et un Photo Wall Backdrop, ainsi qu’un concours “Rush to Comfort” pour les Greek Life qui offre des t-shirts gratuits au groupe ayant la plus forte affluence et le plus de buzz sur les réseaux sociaux.
La marque met en avant ses 79 nuances, de nouvelles pièces lifestyle et des efforts de durabilité, dont le processus Pigment Pure™ qui réduit l’utilisation d’eau et d’énergie par rapport à la teinture réactive.
Comfort Colors (NYSE:GIL) feiert sein 50-jähriges Jubiläum mit einer Game Day Pop-Up außerhalb des Sanford Stadium am 18. Oktober 2025 während des Spiels der University of Georgia gegen Ole Miss. Die Aktion bietet einen Food Truck, der kostenlose markenbezogene Snacks verteilt, eine Merch Station mit erweiterter Lifestyle-Kleidung, ein Preisrad für exklusive Patches, eine Mirror Selfie Station und eine Photo Wall Backdrop sowie einen „Rush to Comfort“ Greek Life-Wettbewerb, der kostenlose T-Shirts an die Gruppe mit der stärksten Teilnahme und dem größten Social Buzz verleiht.
Die Marke hebt ihre 79 Farbtöne, neue Lifestyle-Teile und Nachhaltigkeitsbemühungen hervor, einschließlich des Pigment Pure™-Prozesses, der Wasser- und Energiesverbrauch im Vergleich zur reagierenden Färbung reduziert.
Comfort Colors (NYSE:GIL) تحتفل بمرور 50 عامًا مع ظهور Pop-Up لنهار اللعبة خارج ملعب Sanford في 18 أكتوبر 2025 خلال مباراة جامعة جورجيا ضد Ole Miss. تشمل التفعيل شاحنة طعام توزع وجبات مجانية مع علامة تجارية، محطة بضائع بملابس أسلوب حياة موسعة، عجلة جوائز لربطات حصرية، محطة سيلفي مرآة وخلفية جدارية تصوير، إضافة إلى مسابقة “Rush to Comfort” للحياة greek تمنح تي شيرتات مجانية للمجموعة الأكثر حضورًا وتفاعلًا على وسائل التواصل الاجتماعي.
تبرز العلامة التجارية 79 ظلًا، ووحدات أسلوب حياة جديدة، وجهود الاستدامة بما في ذلك عملية Pigment Pure™ التي تقلل من استخدام الماء والطاقة مقارنة بالصباغة التفاعلية.
Comfort Colors (NYSE:GIL) 在 Sanford Stadium 外举行的 Game Day Pop-Up 庆祝其50周年，时间为 2025年10月18日，地点在乔治亚大学对 Ole Miss 的比赛期间。此次活动包括一个食品车免费发放品牌零食、扩展生活方式服装的 Merch Station、用于独家补丁的奖品转轮、镜像自拍站和照片墙背景，以及为希腊生活社团设立的“Rush to Comfort”比赛，获胜团体将获赠免费T恤。
品牌还强调其 79 种色调、新生活方式单品，以及包括 Pigment Pure™ 工艺在内的可持续性努力，该工艺相比反应性染色可减少用水和用能。
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CHRIST CHURCH, Barbados, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Comfort Colors®, the trusted name in high-quality, soft, ring-spun cotton, is celebrating 50 years of spreading good vibes by taking its laid-back lifestyle to one of the South’s most spirited stages. On October 18, 2025, the brand will host a 50th Anniversary Game Day Pop-Up outside Sanford Stadium during the University of Georgia vs. Ole Miss matchup, creating an immersive experience that celebrates comfort, color and community.
As part of the 50 Years of Spreading Good Vibes campaign, the activation connects Comfort Colors® with its roots in campus culture, where generations first embraced the brand’s relaxed style and worn-in softness, while welcoming a new wave of fans. Visitors can grab free branded treats from the Comfort Colors® Food Truck, browse the expanded lifestyle collection at the Merch Station, and spin the wheel to win exclusive game-day patches. Bright, shareable moments at the Mirror Selfie Station and Photo Wall Backdrop, paired with the spirited “Rush to Comfort” Greek Life Competition, invite students, fans and the Athens community to celebrate 50 years of color and comfort at the heart of one of college football’s greatest rivalries. The competition will reward the Greek organization with the strongest turnout and biggest social buzz with free Comfort Colors® tees for their next big event.
“As we celebrate five decades of Comfort Colors®’ nature-inspired hues, sun-faded softness, and ring spun durability, this milestone is also an opportunity to look at what’s next,” says Howard Upchurch, Chief Marketing and Merchandising Officer at Gildan. “Comfort Colors® has always been about more than a tee. In addition to its 79 vibrant shades and best-selling tees, the brand’s 50th year marks a fresh chapter of expanded lifestyle apparel and self-expression that grows with our loyal customers. Furthermore, the brand continues to invest in sustainability initiatives and champion innovations such as Pigment Pure™, reducing water, energy use, and processing time (compared to reactive dyeing), while maintaining the brand’s signature depth of color and worn-in feel."
For more information on Comfort Colors® and to shop original and new styles, please visit www.comfortcolors.com and the Comfort Colors Amazon storefront.
About Comfort Colors®
Comfort Colors® is celebrating 50 years of spreading good vibes as the go-to brand for soft, high-quality, garment-dyed ring-spun cotton apparel. Comfort Colors® celebrates the beauty and essence of Colors Inspired by Nature™, with its signature Pigment Pure™ and reactive hues featured across every cozy garment.
Comfort Colors® is a brand owned by Gildan, a leading manufacturer of everyday basic apparel. Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Bangladesh. Gildan operates with a strong commitment to industry-leading labor, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy.
| Investor inquiries: Jessy Hayem, CFA Senior Vice-President, Head of Investor Relations and Global Communications (514) 744-8511 jhayem@gildan.com | Media inquiries: Genevieve Gosselin Director, Global Communications and Corporate Marketing (514) 343-8814 communications@gildan.com |
Lauren Glascock Interdependence Public Relations (314) 619-9627 Gildan@interdependence.com |
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/dbaa88ab-35ca-4a95-b411-fc0fcbbb9420
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