Comfort Colors® Celebrates 50 Years of Spreading Good Vibes with Immersive Game Day Experience at the University of Georgia

Rhea-AI Summary

Comfort Colors (NYSE:GIL) marks its 50th anniversary with a Game Day Pop-Up outside Sanford Stadium on October 18, 2025 during the University of Georgia vs. Ole Miss game. The activation features a Food Truck handing out free branded treats, a Merch Station with expanded lifestyle apparel, a prize wheel for exclusive patches, a Mirror Selfie Station and Photo Wall Backdrop, plus a “Rush to Comfort” Greek Life Competition awarding free tees to the group with the strongest turnout and social buzz.

The brand highlights its 79 shades, new lifestyle pieces, and sustainability efforts including the Pigment Pure™ process that reduces water and energy use versus reactive dyeing.

CHRIST CHURCH, Barbados, Oct. 16, 2025 (GLOBE NEWSWIRE) -- Comfort Colors^®, the trusted name in high-quality, soft, ring-spun cotton, is celebrating 50 years of spreading good vibes by taking its laid-back lifestyle to one of the South’s most spirited stages. On October 18, 2025, the brand will host a 50^th Anniversary Game Day Pop-Up outside Sanford Stadium during the University of Georgia vs. Ole Miss matchup, creating an immersive experience that celebrates comfort, color and community.

As part of the 50 Years of Spreading Good Vibes campaign, the activation connects Comfort Colors^® with its roots in campus culture, where generations first embraced the brand’s relaxed style and worn-in softness, while welcoming a new wave of fans. Visitors can grab free branded treats from the Comfort Colors^® Food Truck, browse the expanded lifestyle collection at the Merch Station, and spin the wheel to win exclusive game-day patches. Bright, shareable moments at the Mirror Selfie Station and Photo Wall Backdrop, paired with the spirited “Rush to Comfort” Greek Life Competition, invite students, fans and the Athens community to celebrate 50 years of color and comfort at the heart of one of college football’s greatest rivalries. The competition will reward the Greek organization with the strongest turnout and biggest social buzz with free Comfort Colors^® tees for their next big event.

“As we celebrate five decades of Comfort Colors^®’ nature-inspired hues, sun-faded softness, and ring spun durability, this milestone is also an opportunity to look at what’s next,” says Howard Upchurch, Chief Marketing and Merchandising Officer at Gildan. “Comfort Colors^® has always been about more than a tee. In addition to its 79 vibrant shades and best-selling tees, the brand’s 50^th year marks a fresh chapter of expanded lifestyle apparel and self-expression that grows with our loyal customers. Furthermore, the brand continues to invest in sustainability initiatives and champion innovations such as Pigment Pure™, reducing water, energy use, and processing time (compared to reactive dyeing), while maintaining the brand’s signature depth of color and worn-in feel."

For more information on Comfort Colors^® and to shop original and new styles, please visit www.comfortcolors.com and the Comfort Colors Amazon storefront.

About Comfort Colors^®

Comfort Colors^® is celebrating 50 years of spreading good vibes as the go-to brand for soft, high-quality, garment-dyed ring-spun cotton apparel. Comfort Colors® celebrates the beauty and essence of Colors Inspired by Nature™, with its signature Pigment Pure™ and reactive hues featured across every cozy garment.

Comfort Colors^® is a brand owned by Gildan, a leading manufacturer of everyday basic apparel. Gildan owns and operates vertically integrated, large-scale manufacturing facilities which are primarily located in Central America, the Caribbean, North America, and Bangladesh. Gildan operates with a strong commitment to industry-leading labor, environmental and governance practices throughout its supply chain in accordance with its comprehensive ESG program embedded in Gildan's long-term business strategy.

Investor inquiries: Jessy Hayem, CFA Senior Vice-President, Head of Investor Relations and Global Communications (514) 744-8511 jhayem@gildan.com	Media inquiries: Genevieve Gosselin Director, Global Communications and Corporate Marketing (514) 343-8814 communications@gildan.com
	Lauren Glascock Interdependence Public Relations (314) 619-9627 Gildan@interdependence.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/dbaa88ab-35ca-4a95-b411-fc0fcbbb9420

FAQ

What is Comfort Colors announcing for October 18, 2025 (GIL)?

Comfort Colors will host a 50th Anniversary Game Day Pop-Up outside Sanford Stadium on October 18, 2025 during the UGA vs. Ole Miss game.

How can fans participate in the Comfort Colors 50th Anniversary event (GIL)?

Fans can visit the Food Truck for free treats, shop the Merch Station, spin the prize wheel, use the Mirror Selfie Station, and join the Greek Life Competition.

What will the Comfort Colors Greek Life Competition award (GIL)?

The Greek organization with the strongest turnout and social buzz will receive free Comfort Colors tees for their next event.

Which Comfort Colors features and innovations are highlighted in the 50th year (GIL)?

The brand highlights 79 vibrant shades, expanded lifestyle apparel, and the Pigment Pure™ dyeing process that reduces water and energy use.

Where can shoppers buy Comfort Colors originals and new styles (GIL)?

Shoppers can visit www.comfortcolors.com and the Comfort Colors Amazon storefront to buy originals and new styles.

Who commented on Comfort Colors’ 50th anniversary and marketing direction (GIL)?

Howard Upchurch, Chief Marketing and Merchandising Officer at Gildan, commented on the brand’s milestone, product range, and sustainability focus.