General Mills and Box Tops for Education Reunite “Saved by the Bell” Cast to Celebrate 30 Years of Giving Back to Schools
The nostalgic “Saved by the Box Tops” campaign brings together iconic classmates, retro-inspired packaging and
Box Tops for Education is celebrating 30 years of impact by reuniting the iconic “Saved by the Bell” cast for a nostalgic, purpose-driven campaign supporting schools nationwide.
Now real-life parents, Mark-Paul Gosselaar, Tiffani Thiessen, Mario Lopez and Elizabeth Berkley Lauren are back together at Bayside High, this time celebrating how Box Tops for Education has helped support classrooms across the country for the past three decades and encouraging families and community members to get involved.
“Any time the four of us get back together, it feels just as fun as meeting up at our lockers back in the day,” said Gosselaar. “Since we're all parents now, getting to celebrate something that helps schools and students across the country makes it that much more meaningful.”
Bringing the campaign beyond the halls of Bayside, General Mills will award
“I’ve always admired Box Tops for Education’s mission and its commitment to supporting students,” said Elizabeth Berkley Lauren. “Heading back to the hallways to help a new generation of students access meaningful resources for the year ahead makes being part of Saved by the Box Tops even more special.”
Since 1996, Box Tops for Education has helped families turn everyday grocery purchases into meaningful funding for their schools, contributing nearly
“For 30 years, Box Tops for Education has helped schools access critical resources and opportunities to ensure students everywhere are set up for success,” said Blake Holman, Senior Director of Brand Building at General Mills. “Reaching this milestone is a chance to celebrate everything Box Tops has helped make possible for schools over the years while reminding families how easy it is to give back with the products already in their carts.”
The campaign comes to life through an ad campaign featuring the cast, and retro-inspired packaging on select General Mills products, including Annie’s and Cheerios.
“What I love about Box Tops is that it fits into routines families already have like buying snacks, packing lunches and getting ready for the back-to-school season,” said Thiessen. “It's nice knowing those everyday habits can also help give back.”
Parents can easily earn cash for their schools — and even score free snacks for their families — by scanning receipts from participating products, turning everyday grocery trips into real support.
“I grew up on Cheerios — my family used to call me the ‘cereal king,' so now as a parent being able to help families turn their own kids’ love of cereal into an opportunity to give back to schools is incredible,” said Lopez. “Fusing products I’ve loved since childhood with a reunion of some of my favorite people, made this experience special.”
Fans can learn more about Saved by the Box Tops, explore participating products and download the app at BoxTops4Education.com. Follow along on Box Tops For Education (@btfe) on Instagram for updates and more throughout the back-to-school season.
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About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry and more. General Mills generated fiscal 2026 net sales of
About Box Tops for Education
Box Tops for Education, founded by General Mills in 1996, is a school earnings program that enables families to support their local schools through everyday purchases. By using the Box Tops app, families can earn cash for schools by scanning receipts or linking store accounts. To date, schools have earned nearly
About Saved by the Bell
Saved by the Bell was created by Sam Bobrick and produced by Peter Engel Productions and Universal Television (FKA NBC Productions). The hit NBC show aired Saturday mornings from 1989 to 1993 and quickly became a fan-favorite teen series, solidifying its legacy in the network's 100 year history.
About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal's iconic collection of brands, intellectual properties, characters, and stories based on the company's extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E's lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.
Saved by the Bell © Universal City Studios LLC. All Rights Reserved.
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Source: General Mills