GOLD ROYALTY REPORTS FIRST QUARTER 2025 RESULTS HIGHLIGHTING CONTINUED REVENUE GROWTH
Old El Paso is expanding its product lineup with several new taco offerings. The company introduced the first-ever Birria Taco Kit, featuring 10 soft tortillas, Tex-Mex seasoning, and chipotle sauce, capitalizing on the trending birria dish that has garnered over 1 million Instagram hashtags. Additionally, they launched a new Breakfast Taco Kit containing six soft tortillas with green chile and queso cheese sauces.
The company is also expanding its Carb Advantage line with new Nacho Cheese Hard Shells and Soft Tortillas, alongside a reformulated original Carb Advantage Taco Shell. The new products will be available at Walmart starting March 2025, with nationwide rollout planned for summer 2025.
Old El Paso amplia la sua gamma di prodotti con diverse nuove opzioni di taco. L'azienda ha presentato il primo Birria Taco Kit, che include 10 tortillas morbide, condimento Tex-Mex e salsa chipotle, sfruttando il successo del piatto birria, che ha raccolto oltre 1 milione di hashtag su Instagram. Inoltre, ha lanciato un nuovo Breakfast Taco Kit con sei tortillas morbide accompagnate da salse al peperoncino verde e formaggio queso.
L'azienda sta anche ampliando la linea Carb Advantage con nuove Nacho Cheese Hard Shells e Soft Tortillas, insieme a una versione riformulata del Taco Shell originale Carb Advantage. I nuovi prodotti saranno disponibili da marzo 2025 presso Walmart, con un lancio nazionale previsto per l'estate 2025.
Old El Paso está ampliando su línea de productos con varias nuevas opciones de tacos. La compañía presentó el primer Birria Taco Kit, que incluye 10 tortillas suaves, condimento Tex-Mex y salsa chipotle, aprovechando la tendencia del platillo birria, que ha acumulado más de 1 millón de hashtags en Instagram. Además, lanzaron un nuevo Breakfast Taco Kit con seis tortillas suaves acompañadas de salsas de chile verde y queso.
La empresa también está expandiendo su línea Carb Advantage con nuevos Nacho Cheese Hard Shells y Soft Tortillas, junto con una versión reformulada del Taco Shell original Carb Advantage. Los nuevos productos estarán disponibles en Walmart a partir de marzo de 2025, con un lanzamiento nacional planeado para el verano de 2025.
Old El Paso가 여러 가지 새로운 타코 제품으로 제품 라인업을 확장합니다. 회사는 10개의 부드러운 토르티야, 텍스멕스 양념, 치폴레 소스를 포함한 최초의 비리아 타코 키트(Birria Taco Kit)를 선보이며, 인스타그램에서 100만 개 이상의 해시태그를 기록한 인기 비리아 요리를 활용했습니다. 또한, 녹색 칠리와 케소 치즈 소스가 포함된 여섯 개의 부드러운 토르티야로 구성된 새로운 아침 식사용 타코 키트(Breakfast Taco Kit)도 출시했습니다.
회사는 또한 카브 어드밴티지(Carb Advantage) 라인을 확장하여 새로운 나초 치즈 하드 쉘과 소프트 토르티야, 그리고 개량된 오리지널 카브 어드밴티지 타코 쉘을 선보입니다. 새 제품들은 2025년 3월부터 월마트에서 구매 가능하며, 2025년 여름에는 전국적으로 출시될 예정입니다.
Old El Paso élargit sa gamme de produits avec plusieurs nouvelles offres de tacos. La société a lancé le tout premier Birria Taco Kit, comprenant 10 tortillas molles, un assaisonnement Tex-Mex et une sauce chipotle, capitalisant sur la popularité du plat birria, qui compte plus d'un million de hashtags sur Instagram. De plus, elle a lancé un nouveau Breakfast Taco Kit contenant six tortillas molles accompagnées de sauces au piment vert et au fromage queso.
La société étend également sa gamme Carb Advantage avec de nouvelles Nacho Cheese Hard Shells et Soft Tortillas, ainsi qu'une version reformulée de la coque de taco Carb Advantage originale. Les nouveaux produits seront disponibles chez Walmart à partir de mars 2025, avec un déploiement national prévu pour l'été 2025.
Old El Paso erweitert sein Produktangebot um mehrere neue Taco-Variationen. Das Unternehmen stellte das erste Birria Taco Kit vor, das 10 weiche Tortillas, Tex-Mex-Gewürz und Chipotle-Sauce enthält und damit den Trend des Birria-Gerichts nutzt, das über 1 Million Instagram-Hashtags verzeichnet. Zusätzlich wurde ein neues Breakfast Taco Kit mit sechs weichen Tortillas und grüner Chili- sowie Käsesauce eingeführt.
Das Unternehmen erweitert außerdem seine Carb Advantage-Linie um neue Nacho Cheese Hard Shells und Soft Tortillas sowie eine neu formulierte Original Carb Advantage Taco Shell. Die neuen Produkte werden ab März 2025 bei Walmart erhältlich sein, mit einer landesweiten Einführung im Sommer 2025.
- Introduction of trending Birria Taco Kit taps into popular social media food trend (1M+ Instagram hashtags)
- Expansion into breakfast category with new Breakfast Taco Kit
- Strategic expansion of Carb Advantage product line addressing health-conscious consumers
- Wide distribution through Walmart and planned nationwide rollout
- None.
Trending flavors, bold innovations, and macro-friendly options give fans new ways to enjoy tacos morning, noon and night.
Old El Paso’s latest innovations bring vibrant flavors to mealtime with easy-prep taco kits, tortillas and shells.
Bring on the Birria: A Flavor-Packed Taco Favorite
Birria – a slow-stewed dish featuring tender beef simmered in an aromatic blend of spices, served with a rich, flavorful broth for dipping – has taken over menus, social feeds, and home kitchens alike. With more than 1 million Instagram post hashtags featuring “birria,” Old El Paso is making it easier than ever for families to enjoy this trending favorite any night of the week.
The new Old El Paso Birria Taco Kit brings the bold, savory flavors of birria to any night of the week – with a shorter prep time and less hassle in the kitchen. Each kit has what you need to help bring this classic to life at home, including 10 soft tortillas, Old El Paso’s signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce to drizzle on top. Simply add your choice of meat and toppings for a restaurant-worthy birria experience made simple.
Breakfast Tacos Upgraded: A Flavorful Start to the Day
But taco night isn’t just for dinner. Old
Carb-Conscious & Crave-Worthy: New Ways to Enjoy Taco Night
And because Tex-Mex lovers deserve options, Old El Paso is also expanding the Carb Advantage lineup. Carb Advantage Nacho Cheese Hard Shells bring a crunchy, cheesy twist, while Carb Advantage Soft Tortillas offer a perfectly portioned, handheld option. The Tortilla Rounds Taco Kit ties it all together with soft tortillas, mild taco sauce, and taco seasoning for an effortless taco night. In addition to these new offerings, Old El Paso has also reformulated their original Carb Advantage Taco Shells to deliver a now tastier and crunchier experience along with other crave-worthy alternatives.
“At Old El Paso, we know that taco lovers crave bold flavors and easy mealtime solutions so we’re always looking for ways to make mealtime more flavorful and effortless,” said Jenny Jonker, Brand Experience Manager at Old El Paso. “Whether you're diving into the rich, trending taste of birria, starting your morning with a delicious breakfast taco, or looking for other options to fit your lifestyle, our latest lineup makes it easier than ever to enjoy tacos any time of day.”
Tex-Mex fans can pick up the new Old El Paso Birria Taco Kit, Old El Paso Breakfast Taco Kit, and Old El Paso Carb Advantage products starting in March at Walmart and rolling out to retailers nationwide this summer. For more fiesta fun, follow @OldElPaso on Instagram.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of
View source version on businesswire.com: https://www.businesswire.com/news/home/20250325878839/en/
General Mills
Media Line
Media.Line@genmills.com
Edelman
Ali Barzyk
Ali.barzyk@edelman.com
Source: General Mills
FAQ
What new products is Old El Paso launching in 2025?
When will Old El Paso's new taco products be available in stores?
What comes in Old El Paso's new Birria Taco Kit?
What is included in Old El Paso's new Breakfast Taco Kit?
