True Classic Renews Partnership with Global-e Following International Success, with Over 25% of Total E-Commerce Revenue Now Driven by International Markets
Global-e (NASDAQ: GLBE) announced the renewal of its partnership with True Classic, following significant international e-commerce success. Since partnering with Global-e, True Classic has expanded from serving only the U.S. and Canada to reaching over 200 international markets, with international sales now accounting for over 25% of total e-commerce revenue.
Founded in 2019, True Classic has grown to serve over 5 million customers globally. The partnership provides True Classic with localized shopping experiences, including local currencies, preferred payment methods, and duty-inclusive pricing. The company operates through four international fulfillment hubs plus its U.S. facility, optimizing inventory management and delivery times.
True Classic is experiencing accelerated growth following a strategic investment from 1686 Partners, expanding its U.S. retail presence and securing wholesale partnerships with major retailers including Sam's Club, Target, Nordstrom, and Costco.
Global-e (NASDAQ: GLBE) ha rinnovato la collaborazione con True Classic dopo un importante successo nell'e‑commerce internazionale. Da quando ha avviato la partnership con Global-e, True Classic è passata dall'operare solo negli Stati Uniti e in Canada a raggiungere oltre 200 mercati internazionali, con le vendite estere che ora rappresentano più del 25% del fatturato e‑commerce totale.
Fondata nel 2019, True Classic serve oggi oltre 5 milioni di clienti nel mondo. La collaborazione offre esperienze d'acquisto localizzate, comprese valute locali, metodi di pagamento preferiti e prezzi comprensivi di dazi. L'azienda opera tramite quattro hub internazionali di evasione ordini oltre all'impianto negli USA, ottimizzando la gestione delle scorte e i tempi di consegna.
True Classic sta accelerando la propria crescita dopo un investimento strategico da parte di 1686 Partners, ampliando la presenza retail negli Stati Uniti e acquisendo accordi wholesale con grandi retailer come Sam's Club, Target, Nordstrom e Costco.
Global-e (NASDAQ: GLBE) anunció la renovación de su alianza con True Classic tras un notable éxito en el comercio electrónico internacional. Desde que se asociaron con Global-e, True Classic pasó de operar solo en EE. UU. y Canadá a llegar a más de 200 mercados internacionales, y las ventas internacionales ahora representan más del 25% de los ingresos totales de comercio electrónico.
Fundada en 2019, True Classic atiende a más de 5 millones de clientes en todo el mundo. La asociación brinda experiencias de compra localizadas, incluidas monedas locales, métodos de pago preferidos y precios con aranceles incluidos. La compañía opera a través de cuatro centros internacionales de cumplimiento además de su instalación en EE. UU., optimizando la gestión de inventario y los tiempos de entrega.
True Classic está experimentando un crecimiento acelerado tras una inversión estratégica de 1686 Partners, ampliando su presencia minorista en EE. UU. y consiguiendo acuerdos mayoristas con grandes cadenas como Sam's Club, Target, Nordstrom y Costco.
Global-e (NASDAQ: GLBE)는 국제 전자상거래에서의 눈에 띄는 성과에 힘입어 True Classic과의 파트너십을 갱신했다고 발표했습니다. Global-e와 협력한 이후 True Classic은 미국과 캐나다만을 대상으로 하던 서비스에서 벗어나 200개 이상의 국제 시장에 진출했으며, 해외 매출이 이제 전체 전자상거래 매출의 25% 이상을 차지합니다.
2019년에 설립된 True Classic은 전 세계 500만 명이 넘는 고객에게 서비스를 제공하고 있습니다. 이번 파트너십은 현지 통화, 선호 결제 방식, 관세 포함 가격 등 현지화된 쇼핑 경험을 제공합니다. 회사는 미국 시설 외에 4개의 국제 풀필먼트 허브를 운영해 재고 관리와 배송 시간을 최적화하고 있습니다.
True Classic은 1686 Partners의 전략적 투자 이후 성장 속도가 빨라졌으며, 미국 내 소매점 확대와 Sam's Club, Target, Nordstrom, Costco 등 주요 유통업체와의 도매 파트너십을 확보했습니다.
Global-e (NASDAQ: GLBE) a annoncé le renouvellement de son partenariat avec True Classic, à la suite d'un succès important dans le commerce électronique international. Depuis le début de leur collaboration avec Global-e, True Classic est passé d'une présence limitée aux États‑Unis et au Canada à plus de 200 marchés internationaux, les ventes internationales représentant désormais plus de 25 % du chiffre d'affaires e‑commerce total.
Fondée en 2019, True Classic compte aujourd'hui plus de 5 millions de clients dans le monde. Le partenariat offre des expériences d'achat localisées, incluant les devises locales, les moyens de paiement privilégiés et des prix toutes taxes et droits compris. L'entreprise exploite quatre hubs internationaux de préparation des commandes en plus de son site américain, optimisant la gestion des stocks et les délais de livraison.
True Classic connaît une croissance accélérée après un investissement stratégique de 1686 Partners, étendant sa présence retail aux États‑Unis et obtenant des partenariats de gros avec des grands distributeurs tels que Sam's Club, Target, Nordstrom et Costco.
Global-e (NASDAQ: GLBE) kündigte die Verlängerung seiner Partnerschaft mit True Classic nach deutlichem internationalem E‑Commerce‑Erfolg an. Seit Beginn der Zusammenarbeit mit Global-e hat True Classic seinen Markt von ausschließlich USA und Kanada auf über 200 internationale Märkte ausgeweitet, wobei der internationale Umsatz mittlerweile mehr als 25 % des gesamten E‑Commerce‑Umsatzes ausmacht.
Gegründet 2019, bedient True Classic heute mehr als 5 Millionen Kunden weltweit. Die Partnerschaft bietet lokalisierte Einkaufserlebnisse mit lokalen Währungen, bevorzugten Zahlungsmethoden und zollinklusive Preisen. Das Unternehmen betreibt neben seiner US‑Einrichtung vier internationale Fulfillment‑Hubs, um Bestandsmanagement und Lieferzeiten zu optimieren.
Nach einer strategischen Investition durch 1686 Partners beschleunigt True Classic sein Wachstum, erweitert seine Einzelhandelspräsenz in den USA und sichert sich Großhandelskooperationen mit großen Händlern wie Sam's Club, Target, Nordstrom und Costco.
- International sales now represent over 25% of total e-commerce revenue
- Successful expansion to over 200 international markets
- Strategic investment received from 1686 Partners
- Secured major wholesale partnerships with Sam's Club, Target, Nordstrom, and Costco
- Operational efficiency through 4 international fulfillment hubs
- None.
Insights
Global-e retains key client True Classic after driving 25% international revenue growth, validating their cross-border e-commerce model.
This partnership renewal represents a significant validation of Global-e's business model and execution capabilities in the cross-border e-commerce sector. True Classic's expansion from a domestic DTC brand to selling in over 200 markets with international sales now constituting more than 25% of their total e-commerce revenue demonstrates Global-e's ability to deliver substantial value to its clients.
The retention of True Classic as a customer after three years is particularly noteworthy in the competitive e-commerce infrastructure space. Client retention serves as a crucial metric for SaaS and platform businesses, indicating both product efficacy and customer satisfaction. The case study presented here - transforming a US/Canada-focused brand into a global enterprise with substantial international revenue contribution - creates a compelling narrative for Global-e's sales team to leverage with prospective clients.
Global-e's comprehensive solution appears to address key challenges in cross-border commerce: localized shopping experiences (currencies, payment methods, duty-inclusive pricing) and complex operational logistics (four international fulfillment hubs with dynamic stock allocation). These capabilities address the primary friction points that typically prevent brands from successfully expanding internationally.
With True Classic's recent strategic investment from 1686 Partners and expansion into retail/wholesale channels including major retailers like Target and Costco, Global-e stands to benefit from their client's continued growth trajectory. This partnership demonstrates how Global-e can serve as a strategic enabler for brands pursuing omnichannel expansion strategies, potentially creating a flywheel effect where client success drives increased transaction volume through Global-e's platform.
Renewed partnership builds on three years of strong international e-commerce growth, with True Classic selling in over 200 markets
Since partnering with Global-e, True Classic has rapidly expanded its global online footprint, growing from a digital-native brand serving only the
"It's been incredibly rewarding to support True Classic's journey from a domestic direct-to-consumer brand to a truly global player," said Matthew Merrilees, CEO North America for Global-e. "The brand's rapid international growth is a testament to the power of the localized e-commerce experience and operational excellence. We're thrilled to extend our partnership and look forward to driving even more global success together in the years to come."
Founded in 2019, True Classic has become one of the fastest-growing apparel brands in the
"Global-e has been an outstanding partner every step of the way," said Adam Eisenstadt, Company President of True Classic. "Its expertise in international markets and seamless logistics support have been instrumental to our global expansion. From conversion optimization to behind-the-scenes operations, they've delivered a truly white-glove experience - and we're only getting started."
Global-e provides True Classic with a fully localized online shopping experience tailored to each market, offering local currencies, preferred payment methods, and duty-inclusive pricing. Moreover, Global-e supports True Classic's robust operational infrastructure, including four international fulfillment hubs in addition to its
True Classic's momentum is accelerating with a recent strategic investment from 1686 Partners, fueling rapid growth across retail and wholesale channels. The brand is expanding its
About Global-e
Global-e (Nasdaq: GLBE) is the world's leading platform enabling and accelerating global, Direct-To-Consumer e-commerce. The chosen partner of over 1,400 brands and retailers across
Global-e Media Contact
Sarah Schloss
Headline Media
sarah.schloss@headline.media
+1 914 506 5104
Global-e Investor Contact
Alan Katz
Vice President, Investor Relations
IR@global-e.com
About True Classic
Founded in 2019, True Classic is an apparel brand dedicated to putting customers first - delivering a better fit, exceptional comfort, and premium quality at an accessible price. Driven by a purpose to serve both our customers and our community, we've earned the trust of over 5 million customers worldwide and contributed more than
As True Classic continues expanding globally, we are introducing new categories in women and kids, building on our reputation for high-quality, style essentials. This evolution reflects our commitment to meet the needs of more customers, more often, while staying true to the core promise of premium quality and exceptional value. These strategic expansions not only strengthen our product offering but also reinforce the mission to grow as a global powerhouse in the apparel industry—serving people everywhere with style they love and a brand they trust.
True Classic Media Contact
Bryan Cano
Head of Marketing
media@trueclassic.com
View original content:SOURCE Global-e
FAQ
What percentage of True Classic's e-commerce revenue comes from international markets in 2025?
How many international markets does True Classic serve through Global-e's platform?
Which major retailers have partnered with True Classic for wholesale distribution?
How does Global-e's platform optimize True Classic's international operations?
When was True Classic founded and how many customers does it serve?
