DRIVING AMERICAN INDUSTRY: GENERAL MOTORS & NOVEON MAGNETICS SIGN MULTI-YEAR AGREEMENT TO DELIVER AMERICAN-MADE RARE EARTH MAGNETS
General Motors (NYSE: GM) has entered into a multi-year supply agreement with Noveon Magnetics for American-made rare earth magnets to support GM's vehicle components. The partnership, which began deliveries in July 2025, focuses on supporting GM's full-size SUVs and trucks.
Noveon Magnetics, the only operational U.S. manufacturer of sintered NdFeB rare earth magnets, will provide its proprietary EcoFlux™ magnets through a fully domestic, vertically integrated solution. The magnets offer greater resource efficiency and utilize recycled materials while delivering high performance.
This strategic partnership aims to strengthen domestic supply chains and support American manufacturing capabilities in the critical rare earth magnets sector.
General Motors (NYSE: GM) ha stipulato un accordo pluriennale di fornitura con Noveon Magnetics per magneti in terre rare prodotti negli Stati Uniti, destinati a componenti dei veicoli GM. La collaborazione, che ha iniziato le consegne a luglio 2025, è focalizzata sul supporto a SUV e camion di grandi dimensioni di GM.
Noveon Magnetics, unico produttore statunitense operativo di magneti in terre rare NdFeB sinterizzati, fornirà i suoi esclusivi magneti EcoFlux™ attraverso una soluzione completamente nazionale e integrata verticalmente. Questi magneti garantiscono maggiore efficienza delle risorse e utilizzano materiali riciclati, mantenendo elevate prestazioni.
Questa partnership strategica mira a rafforzare le catene di approvvigionamento nazionali e a sostenere le capacità manifatturiere americane nel settore critico dei magneti in terre rare.
General Motors (NYSE: GM) ha firmado un acuerdo de suministro plurianual con Noveon Magnetics para imanes de tierras raras fabricados en Estados Unidos, destinados a componentes de vehículos GM. La asociación, que comenzó las entregas en julio de 2025, se centra en apoyar los SUV y camiones de gran tamaño de GM.
Noveon Magnetics, el único fabricante operativo en EE.UU. de imanes de tierras raras NdFeB sinterizados, proporcionará sus exclusivos imanes EcoFlux™ mediante una solución completamente nacional e integrada verticalmente. Estos imanes ofrecen una mayor eficiencia de recursos y utilizan materiales reciclados, manteniendo un alto rendimiento.
Esta alianza estratégica busca fortalecer las cadenas de suministro nacionales y apoyar las capacidades de fabricación estadounidenses en el sector crítico de imanes de tierras raras.
General Motors (NYSE: GM)는 미국산 희토류 자석을 공급하기 위해 Noveon Magnetics와 다년간 공급 계약을 체결했습니다. 이 계약은 2025년 7월부터 납품을 시작했으며, GM의 대형 SUV 및 트럭 부품을 지원하는 데 중점을 두고 있습니다.
미국 내에서 유일하게 NdFeB 희토류 소결 자석을 생산하는 Noveon Magnetics는 독자적인 EcoFlux™ 자석을 완전 국내 생산 및 수직 통합된 방식으로 제공합니다. 이 자석은 자원 효율성이 뛰어나고 재활용 소재를 활용하면서도 높은 성능을 제공합니다.
이 전략적 파트너십은 국내 공급망을 강화하고 희토류 자석 분야에서 미국 제조 역량을 지원하는 것을 목표로 합니다.
General Motors (NYSE : GM) a conclu un accord de fourniture pluriannuel avec Noveon Magnetics pour des aimants en terres rares fabriqués aux États-Unis, destinés aux composants des véhicules GM. Ce partenariat, qui a commencé les livraisons en juillet 2025, se concentre sur le soutien des SUV et camions de grande taille de GM.
Noveon Magnetics, seul fabricant américain opérationnel d’aimants en terres rares NdFeB frittés, fournira ses aimants propriétaires EcoFlux™ via une solution entièrement nationale et intégrée verticalement. Ces aimants offrent une meilleure efficacité des ressources et utilisent des matériaux recyclés tout en assurant de hautes performances.
Ce partenariat stratégique vise à renforcer les chaînes d’approvisionnement nationales et à soutenir les capacités manufacturières américaines dans le secteur critique des aimants en terres rares.
General Motors (NYSE: GM) hat eine mehrjährige Liefervereinbarung mit Noveon Magnetics für in den USA hergestellte Seltene-Erden-Magnete abgeschlossen, um die Fahrzeugkomponenten von GM zu unterstützen. Die Partnerschaft, die im Juli 2025 mit Lieferungen begann, konzentriert sich auf die Unterstützung von GM's großen SUVs und Trucks.
Noveon Magnetics, der einzige aktive US-Hersteller von gesinterten NdFeB-Seltenen-Erden-Magneten, wird seine proprietären EcoFlux™ Magnete über eine vollständig inländische, vertikal integrierte Lösung bereitstellen. Die Magnete bieten eine höhere Ressourceneffizienz und nutzen recycelte Materialien bei hoher Leistung.
Diese strategische Partnerschaft zielt darauf ab, die inländischen Lieferketten zu stärken und die amerikanischen Fertigungskapazitäten im kritischen Sektor der Seltene-Erden-Magnete zu unterstützen.
- Strengthens domestic supply chain security for critical rare earth magnets
- Supports GM's popular vehicle lines with locally sourced components
- Utilizes eco-friendly technology with recycled materials
- Reduces dependency on foreign rare earth magnet suppliers
- None.
Insights
GM secures domestic rare earth magnets supply for ICE vehicles, reducing supply chain risks amid growing resource competition.
GM's new multi-year agreement with Noveon Magnetics represents a strategic supply chain reinforcement for its highest-margin product lines - full-size SUVs and trucks. This partnership addresses a critical vulnerability in automotive manufacturing by securing domestic access to rare earth magnets, which are essential components in numerous vehicle systems including motors, sensors, and actuators.
The deal's significance extends beyond routine procurement. Noveon is currently the only operational manufacturer of sintered NdFeB rare earth magnets in the United States, giving GM privileged access to these critical materials without international supply chain exposure. This comes at a time when rare earth elements face intensifying global competition and supply constraints, particularly as EV production scales globally.
While the agreement focuses on internal combustion engine vehicles rather than EVs, it nevertheless strengthens GM's manufacturing resilience. The company's traditional vehicles - particularly full-size trucks and SUVs - remain its most profitable segment, generating the cash flow necessary to fund its electric vehicle transition. By securing domestic magnet supply for these revenue-generating product lines, GM is protecting its near-term profitability while building domestic supply chain expertise that could eventually support its EV ecosystem.
This move aligns with broader industry and government initiatives to reduce dependence on imported critical materials. The partnership demonstrates GM's pragmatic approach to supply chain management - balancing immediate production needs with longer-term strategic positioning in an increasingly resource-competitive automotive landscape.
Noveon Magnetics Delivering Sintered NdFeB Magnets to Support Iconic GM Internal Combustion Engine Vehicle Lines and Fortify Domestic Supply Chains
"We're proud to be delivering critical rare earth magnets in support of some of America's most iconic vehicles," said Scott Dunn, CEO of Noveon Magnetics. "This agreement is a testament to what American manufacturers like GM and Noveon can do to develop supply chains and partnerships right here in the
Under the agreement, Noveon is delivering rare earth magnets to support GM's full-size SUVs and trucks.
"Working with domestic manufacturers like Noveon allows us to increase the resiliency of our supply chain while supporting American jobs and strengthening our industry and economic security," said Jeff Morrison, General Motors global chief procurement officer. "Noveon's magnets will support our most popular vehicles and help continue to deliver a leading portfolio of choice for our customers."
Noveon is the only operational manufacturer of sintered NdFeB rare earth magnets in
As demand accelerates across the automotive, defense, energy, and industrial sectors, Noveon continues to scale its capacity to build resilient supply chains.
About Noveon Magnetics
Noveon Magnetics is a high-performance rare earth magnet manufacturer in
About General Motors
General Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter, and lower emission cars, trucks, and SUVs. GM's Buick, Cadillac, Chevrolet, and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry's widest range of EVs, as we move to an all-electric future. Learn more at GM.com.
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SOURCE Noveon Magnetics
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