Gamehaus Holdings Inc. Announces Strategic Partnership with AppsFlyer to Advance AI-Driven Global Growth

Rhea-AI Summary

Gamehaus (Nasdaq: GMHS) announced a strategic partnership with AppsFlyer on October 27, 2025 to integrate AppsFlyer’s AI-powered measurement and protection tools into Gamehaus’s proprietary systems.

The collaboration uses AppsFlyer Protect360, Model Context Protocol (MCP), and AI Assist to strengthen fraud detection, data integrity, LTV and ROAS modeling, and creative optimization. Gamehaus reported eliminating around 9% of sophisticated fraudulent traffic via Protect360 and is piloting automated LTV forecasting, ROAS alerts, budget optimization, and incrementality beta testing across key titles and major markets.

Insights

Growth AI / Mobile UA Analyst

Partnership integrates AppsFlyer AI into Gamehaus systems, reducing fraudulent installs and tightening LTV/ROAS measurement.

Gamehaus links AppsFlyer Protect360, MCP and AI Assist into its analytics and creative stacks to improve measurement and automation. The firm reports removal of around 9% of sophisticated fraudulent traffic, which directly improves lifetime value and return-on-ad-spend model inputs. The closed-loop creative and data workflow aims to speed decision making by enabling natural-language queries against unified datasets.

The benefits depend on sustained data quality, correct model integration, and successful customization of MCP for forecasting and alerts. Beta testing of incrementality measurement across key titles will reveal whether the combined stack measures true marketing lift or mostly captures attribution noise. Monitor implementation milestones, fraud-filter stability, and the outcome of incrementality tests as near-term checks on effectiveness.

SHANGHAI, Oct. 27, 2025 /PRNewswire/ -- Gamehaus Holdings Inc. ("Gamehaus" or the "Company") (Nasdaq: GMHS), a technology-driven mobile game publisher, recently announced a strategic partnership with AppsFlyer, a leading marketing measurement and analytics platform. The collaboration integrates AppsFlyer's AI-powered solutions with Gamehaus's proprietary systems to enhance data integrity, improve marketing efficiency, and support the Company's global expansion efforts.

Through this partnership, Gamehaus is leveraging AppsFlyer's Protect360 solution, including its AI-driven defense system, to identify and block complex fraudulent installs that often bypass traditional detection methods. By integrating Protect360 and other capabilities into its analytics framework, Gamehaus has enhanced data accuracy by eliminating around 9% of sophisticated fraudulent traffic, resulting in more reliable lifetime value (LTV) and return on ad spend (ROAS) models.

Gamehaus has also begun integrating AppsFlyer's Model Context Protocol (MCP) and AI Assist features with its in-house AI system to improve organizational decision-making speed and accessibility. This integration enables employees to query and analyze data through natural language prompts, helping teams derive actionable insights faster and with greater confidence. Gamehaus and AppsFlyer are collaborating on customizing MCP for automated LTV forecasting, ROAS alerts, and budget optimization.

In addition, Gamehaus connects AppsFlyer's Creative Optimization capabilities with its AI-assisted creative analysis framework. This closed-loop process, spanning data collection, AI-driven insight generation, creative guidance and performance validation, has increased both the efficiency and success rate of Gamehaus's global marketing campaigns.

Mr. Feng Xie, the Company's founder and chairman, commented: "We are excited to partner with AppsFlyer, as AI is now central to how we operate and grow. Together, we will conduct beta testing of incrementality measurement across key titles in major markets. The initiative will help quantify true marketing lift and optimize media allocation, reinforcing Gamehaus's data-centric approach to global user acquisition. By combining our proprietary AI systems with AppsFlyer's measurement and analytics capabilities, we're creating a more intelligent, transparent, and scalable growth engine for the next phase of Gamehaus's global journey."

About Gamehaus

Gamehaus Holdings Inc. is a technology-driven global mobile game publisher dedicated to bridging creative studios and players worldwide. With a portfolio spanning mid-core and casual games, Gamehaus delivers full-stack publishing support across market insights, user growth, live-ops, data analytics and monetization optimization. With a vision to be the go-to partner for creative teams, the company specializes in combining global publishing reach with AI- and data-powered solutions to help partners build lasting success. For more information, please visit https://ir.gamehaus.com. 

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements, including, but not limited to, the Company's business plan and outlook. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company's current expectations and projections about future events that may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as "approximates," "believes," "hopes," "expects," "anticipates," "estimates," "projects," "intends," "plans," "will," "would," "should," "could," "may", or other similar expressions in this press release. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results due to various risks and uncertainties.

Investor Relations Contact
Gamehaus Holdings Inc.
Investor Relations Team
Email: IR@Gamehaus.com 

The Blueshirt Group
Mr. Jack Wang
Email: Gamehaus@TheBlueshirtGroup.co 

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SOURCE Gamehaus Holdings Inc.

FAQ

What did Gamehaus (GMHS) announce on October 27, 2025 about AppsFlyer?

Gamehaus announced a strategic partnership to integrate AppsFlyer’s AI solutions (Protect360, MCP, AI Assist) into its systems to improve measurement, fraud defense, and marketing efficiency.

How much fraudulent traffic did Gamehaus say AppsFlyer helped eliminate for GMHS?

Gamehaus reported that integrating Protect360 eliminated around 9% of sophisticated fraudulent traffic from its analytics.

Which AppsFlyer tools is Gamehaus integrating for LTV and ROAS improvements at GMHS?

Gamehaus is integrating AppsFlyer’s Model Context Protocol (MCP) and AI Assist for automated LTV forecasting, ROAS alerts, and budget optimization.

Will Gamehaus (GMHS) test incrementality measurement after the AppsFlyer partnership?

Yes. Gamehaus said it will conduct beta testing of incrementality measurement across key titles in major markets to quantify marketing lift.

How does the AppsFlyer partnership affect Gamehaus creative and campaign optimization (GMHS)?

The partnership connects AppsFlyer’s Creative Optimization with Gamehaus’s AI-assisted creative analysis to create a closed-loop process for insight, guidance, and performance validation.