BetMGM Secures Exclusive Online Casino Content Rights To "Family Feud" and "The Price is Right" With Fremantle Partnership
Rhea-AI Summary
BetMGM has announced an exclusive multi-year partnership with Fremantle to secure online casino rights for iconic game shows 'The Price is Right' and 'Family Feud'. The collaboration will enable BetMGM to create customized slots, table games, and non-traditional casino games using these popular game show brands.
The partnership includes exclusive sponsorship integrations during select weeks of upcoming seasons for both shows. BetMGM's online casino platform currently features over 3,500 titles across North American markets and operates one of the largest state-by-state exclusive jackpot networks with more than 20 game titles.
The deal emphasizes responsible gaming through BetMGM's integration of GameSense, developed by the British Columbia Lottery , alongside existing responsible gambling tools to ensure safe digital experiences for customers.
Positive
- Exclusive rights to integrate two major game show brands into casino games
- Access to 3,500+ gaming titles across North American markets
- Operation of extensive jackpot network with 20+ game titles
- Exclusive TV show sponsorship opportunities
Negative
- None.
Insights
This exclusive partnership represents a strategic move in the competitive iGaming space. BetMGM's acquisition of exclusive rights to two of North America's most recognizable game show brands - The Price is Right and Family Feud - provides significant competitive advantages in player acquisition and retention. The deal's value lies in its potential to attract casual gamers who are familiar with these household names but may not be traditional casino players.
Looking at BetMGM's current portfolio of 3,500 titles, these additions will differentiate their offering in a crowded market. The integration of well-known TV properties into casino games has historically shown strong performance metrics, as seen with Wheel of Fortune slots in land-based casinos. This cross-media approach, combined with planned TV show integrations, creates a powerful marketing funnel that could significantly reduce customer acquisition costs.
For context in simple terms: Imagine if Netflix made movies that you could only watch on their platform - that's what BetMGM is doing with these game shows in the gambling world. They're getting exclusive rights to make gambling games based on shows that millions of people already know and love, which could help them attract more customers without spending as much on advertising.
The multi-year exclusivity agreement with Fremantle is particularly valuable given the enduring popularity and multi-generational appeal of these properties. Family Feud averages around 6 million daily viewers, while The Price is Right has maintained its position as daytime TV's #1 rated series. The deal's structure, incorporating both digital gaming rights and TV show integrations, maximizes cross-platform synergies.
Think of this like having the only store allowed to sell Star Wars toys - that's the kind of exclusive advantage BetMGM now has with these game shows in the online casino world. The planned TV integrations mean they can advertise their casino games directly to millions of viewers who already love these shows, creating a natural bridge between traditional television and online gaming.
Collaboration will bring bespoke content and never-before-seen show integrations
"This partnership unlocks various ways for BetMGM and Fremantle to collaborate and expand our brand," said Adam Greenblatt, Chief Executive Officer, BetMGM. "'Family Feud' and 'The Price is Right' are two of the most popular game shows in
During select weeks throughout the upcoming seasons, BetMGM will be featured as a sponsor with exclusive, never-before-seen partnership integrations for "Family Feud" and "The Price is Right." Throughout 2025 BetMGM and Fremantle will reveal additional details on these planned partnership activations.
Suzanne Lopez, COO of Fremantle North America, said, "Our exclusive deal with BetMGM and our premier game show IP represents a significant milestone for us both. This innovative collaboration paves the way for in-game branding across diverse online casino categories, while also providing opportunities for integrated TV sponsorships. It's all about enhancing how fans of "The Price Is Right" and "Family Feud" connect with the shows in fresh, immersive ways."
The company's award-winning online casino is home to over 3,500 titles across North American markets and one of the largest state-by-state exclusive jackpot networks. BetMGM's jackpot network currently consists of more than 20 game titles including popular games such as MGM Grand Millions, Bison Fury, and Loot'En Khamun and the Dead Sea Scrolls.
As BetMGM continues to expand into new markets and introduce new features, responsible gaming remains a key focus. Additionally, BetMGM is proud to provide resources to help customers play responsibly including GameSense, an industry leading program, developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties nationwide. This complements BetMGM's already existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
The partnership between BetMGM and Fremantle was brokered by Erica Gadecki and her team at Fremantle and Simon Murphy at PrimeTime Play.
For more information on BetMGM, follow @BetMGM on X.
Disclaimer
Gambling problem? Call 1-800-GAMBLER (Available in the US), 877-8-HOPENY or text HOPENY (467369) (NY),1-800-327-5050 (MA), 1-800-NEXT-STEP (AZ), 1-800-BETS-OFF (IA), 1-800-981-0023 (PR). 21+ only. Please Gamble Responsibly. See BetMGM.com for Terms. Subject to eligibility requirements. In partnership with Kansas Crossing Casino and Hotel.
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
About Fremantle
Fremantle is a leading global creator, producer and distributor of some of the world's most successful content across Entertainment, Drama & Film, and Documentaries. Amplifying local stories on a global scale, Fremantle produces and delivers premium, multi-genre IP across the 27 territories it operates in. Fremantle is a proudly independent group of content creators, and home to some of the biggest entertainment formats, compelling international dramas, award-winning films and high-quality documentaries. From Got Talent to Neighbours, Password to Poor Things, Alice & Jack to America the Beautiful, Race to Survive to Fellow Travelers and Priscilla to House of Kardashian our focus is simple – Fremantle creates and delivers irresistible entertainment. Fremantle also represents world-leading digital business, with more than 495 million fans and 300 billion views for its standout content across all platforms. Fremantle is part of RTL Group, a global leader across broadcast, streaming, content and digital, itself a division of the international media, services, and education company Bertelsmann. For more information, please visit www.fremantle.com, follow Fremantle on Twitter @FremantleHQ and Instagram @fremantle or visit Fremantle's LinkedIn page.
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, which involve substantial risks and/or uncertainties, including those described in MGM Resorts International's public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. BetMGM has based forward-looking statements on management's current expectations, assumptions and projections about future events and trends. Examples of these statements include, but are not limited to, BetMGM's expectations regarding its partnership with Freemantle and the benefits of such partnership. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Included among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements are: risks related to the effects of economic conditions and market conditions in the markets in which BetMGM operates, the significant competition within the gaming and entertainment industry; risks that BetMGM's partnership with Freemantle does not occur or does not occur in the manner described herein; BetMGM's ability to execute on its business plan; changes in applicable laws or regulations, particularly with respect to iGaming and online sports betting; BetMGM's ability to manage growth and access the capital needed to support its growth plans; BetMGM's ability to obtain the required licenses, permits and other approvals necessary to grow in existing and new jurisdictions, and additional risks and uncertainties described in MGM Resorts International's Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts International nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts International or BetMGM updates one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements.
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SOURCE BetMGM
FAQ
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