Gap Launches Fall 'Get Loose' Campaign Starring GRAMMY®-Nominated Global Pop Star Troye Sivan

Rhea-AI Summary

Gap launches its Fall 2024 'Get Loose' campaign, featuring GRAMMY®-nominated pop star Troye Sivan and the CDK Company dance group. The campaign, directed by Sergio Reis, showcases Gap's fall denim collection through dance and music, set to Thundercat's hit 'Funny Thing'. It celebrates Gap's 55-year heritage in denim with a focus on loose styles for self-expression.

The collection includes key styles such as Baggy Jeans, Extra Baggy Jeans, and Denim Cargos for both men and women, paired with classic tees and utility pieces. Sivan, with a social following of over 39 million, expresses that being part of the Gap campaign feels like a perfect fit, aligning with his journey from actor to award-winning musician.

The campaign launches across various media platforms on August 21, 2024, with the fall denim collection available in stores and online. Gap will also collaborate with Sivan on an in-store playlist, available on Spotify.

Positive

• Collaboration with popular artist Troye Sivan, potentially increasing brand visibility
• Launch of new fall denim collection, expanding product offerings
• Multi-channel marketing campaign across digital, print, and social media
• Creation of in-store playlist with Troye Sivan, enhancing customer experience

Negative

• None.

The American Pop Culture Brand Celebrates Loose Denim as Both a Fit and Mindset through Dance

NEW YORK, Aug. 21, 2024 /PRNewswire/ -- Gap debuts its Fall 2024 campaign, featuring dancers and artists showcasing the brand's fall denim collection as a canvas for creativity. The campaign champions originality through fashion, music, and dance.

The campaign, titled "Get loose," stars GRAMMY®-nominated global pop star Troye Sivan and the dance group CDK Company, with direction and choreography by Sergio Reis. Set to Thundercat's viral hit "Funny Thing," the film, shot by Dan Martensen, reunites Sivan and Reis and features original choreography showcasing dancers in baggy and loose fit denim, inspiring free movement and personal style.

"This fall, we are celebrating Gap's 55-year heritage in denim with a collection of loose styles that allow for self-expression," said Mark Breitbard, President and CEO, Gap. "Our new campaign featuring Troye Sivan perfectly captures the spirit of this moment with an attitude that showcases the movement of our denim and delivers fashion as entertainment."

Gap's fall denim collection offers endless opportunities for self-expression. The cast of performers showcase the versatility of Gap's new denim assortment, styled in head–to-toe looks that celebrate both a fit and "get loose" mindset:

• Troye Sivan wears the Men's Baggy Jean in rigid dark wash denim with the Supima^® Relaxed Tee in white. Sivan also wears the '90s Loose Cargo Jean in brown styled with the Heavyweight Zip Hoodie and Corduroy Jacket in his second look.
• The cast of dancers wear a range of Gap's new fall denim in seasonal washes and fits. Key styles include the women's Baggy, Extra Baggy, and Horseshoe Jeans, plus men's '90s Loose Jean, Baggy Jean, and Denim Cargos paired with classic tees, shirting, and utility pieces.

Born in South Africa and raised in Australia, Sivan is known not only for his unique sound, blending electro pop and smooth melodies, but also for his distinct style that perfectly reflects his personality and art. With a combined social following of over 39 million, he has quickly become one of the most celebrated artists in recent pop culture and has built a captivated international fanbase that has followed him along his journey from actor to vlogger to award-winning musician.

"Being part of the Gap campaign and wearing their denim feels like a perfect fit. Dance has become a staple in my life, giving me confidence and a sense of timeless cool," said Troye Sivan. "I'm honored to be part of something that embodies such effortless style and self-expression."

Gap's Fall 2024 campaign launches across digital and print media, out-of-home, video, social and Gap brand channels today, August 21, with the fall denim collection available to shop in stores and online now. Gap will also collaborate with Troye Sivan to create an in-store playlist, which will also be available on Spotify. Stay tuned for more updates as we continue to inspire and empower individuals to express their own originality. Follow @gap to learn more. 

Press Contact:
Gap | PR Consulting
gap@prconsulting.net
jenna_stone@gap.com

About Gap: 
Gap is a globally recognized icon of casual American style. Founded in San Francisco in 1969, Gap champions originality by creating loved essentials and delivering culturally-relevant experiences that celebrate individuality. Gap is an adult apparel and accessories brand that offers GapKids, babyGap, Gap Maternity, GapBody and GapFit collections. The brand also serves value-conscious customers with exclusively designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake brand of the global specialty retailer, Gap Inc. (NYSE: GPS) and connects with customers online and in company-operated and franchise retail locations globally. For more information, please visit gap.com.

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SOURCE Gap

FAQ

When does Gap's Fall 2024 'Get Loose' campaign launch?

Gap's Fall 2024 'Get Loose' campaign launches on August 21, 2024, across various media platforms including digital, print, out-of-home, video, and social channels.

Who is the main celebrity featured in Gap's Fall 2024 campaign?

The main celebrity featured in Gap's Fall 2024 campaign is GRAMMY®-nominated global pop star Troye Sivan.

What are some key denim styles featured in Gap's Fall 2024 collection?

Key denim styles in Gap's Fall 2024 collection include Baggy Jeans, Extra Baggy Jeans, '90s Loose Jeans, and Denim Cargos for both men and women.

How is Gap (GPS) celebrating its denim heritage in the Fall 2024 campaign?

Gap (GPS) is celebrating its 55-year heritage in denim by focusing on loose styles that allow for self-expression and showcasing the versatility of their new denim assortment through dance and music in the campaign.