Old Navy Unveils 'Love is in the House' in Holiday Campaign with Jennifer Hudson
Rhea-AI Summary
Old Navy launches its holiday campaign 'Love is in the House' featuring Jennifer Hudson. The campaign showcases Hudson as a holiday hostess in a magical Old Navy house, wearing the brand's High-Rise Rockstar Jeans, Velvet Top, and Faux-Fur Jacket. The campaign will air across multiple platforms including Cinema, Social platforms, Primetime networks, streaming services, and during 34 NFL games. The holiday collection features embellished denim, festive sweaters, puffer coats, and the iconic Jingle Jammies. The campaign includes Hudson's rendition of 'Winter Wonderland' from her new holiday album 'The Gift of Love', which will be sold at select Old Navy stores during her four-city tour.
Positive
- Strategic partnership with EGOT winner Jennifer Hudson enhances brand visibility
- Extensive marketing reach across multiple platforms including NFL games
- Cross-promotional opportunity with Hudson's holiday album in stores
Negative
- None.
Insights
This marketing campaign, while featuring a high-profile celebrity, is unlikely to have a meaningful impact on GPS stock performance. The holiday marketing initiative follows standard retail industry practices and doesn't introduce any groundbreaking strategies or products that would significantly affect sales or market position. Old Navy's collaboration with Jennifer Hudson and the cross-promotion with her holiday album represents typical seasonal marketing rather than a business-altering development.
The campaign's broad distribution across multiple media platforms aligns with industry norms and doesn't signal any notable shift in marketing strategy or investment. While the partnership may generate some buzz, it's not expected to materially impact Gap Inc.'s financial performance or stock valuation in either the short or long term.
The 'Love Is In The House' campaign presents Jennifer Hudson as the season's hostess inside an Old Navy house - a magical holiday home packed with style and wonder. Sparkling in Old Navy's High-Rise Rockstar Jeans in Black Shine, Long Sleeve Sweetheart Velvet Top, and a Black Faux-Fur Jacket, Hudson hosts a whimsical house party featuring festive and surprising characters as guests, including dancer and influencer, Lexee Smith; dancer and choreographer, Raphael "The Sandman" Thomas; nine-year-old dancer, Brody Hudson Schaffer, a.k.a. Boss Baby Brody; and Old Navy's very own, Magic the Dog. From a conga line of shimmering denim cha-chaing through the house foyer, to fair isle-wearing guests blatantly ignoring the "no skiing in the house" rule, and an indoor winter wonderland filled with snow, holiday wonder is around every corner.
The Old Navy holiday campaign will air across Cinema, Social platforms, Primetime networks, and streaming services like Bravo, HGTV, Netflix, Amazon Prime, Hulu, Disney +, and during 34 NFL games, including Thanksgiving and Cyber Monday game days.
Old Navy's "Love Is In The House" campaign brings the ultimate holiday style, all under one roof. From embellished and metallic denim to festive warm sweaters, puffer coats and fleece zip ups, this collection has it all. The iconic Jingle Jammies, perfect for a coordinated photo shoot or styled with denim and accessories for a "glammie" dinner look, make Old Navy the season's go-to destination for family fashion. Offering both holiday glam and comfort at a great value, Old Navy has something special for everyone.
"It was a dream come true to work with Jennifer Hudson and see her sparkle in our new Shine denim, said Zac Posen, Executive Vice President, Creative Director of Gap Inc. and Chief Creative Officer of Old Navy. "When we learned that Jennifer Hudson was launching her first-ever holiday album, we thought, now is the time to collaborate with an EGOT winner to spread joy in our "Love is in the House" holiday campaign."
"The holidays are my absolute favorite time of year and there is no one who knows how to celebrate the season like my friends at Old Navy! We had so much fun creating this holiday party together – from the decorations to all the amazing outfits, you can't help but feel transported to a magical winter wonderland. Love was in the house, and we were feeling fabulous!" says Jennifer Hudson.
The campaign includes Jennifer Hudson's rendition of "Winter Wonderland" from her newly released, first-ever holiday album, "The Gift of Love". The holiday album four city tour will begin at The Kings Theatre in
Listen to "The Gift of Love" HERE and learn more https://www.jenniferhudson.world/#/
At Old Navy, everyone is invited and the door is always open.
PR Contact
oldnavy@abmc.com
About Old Navy
Old Navy is a global apparel and accessories brand that makes current American essentials accessible to every family. Originated in 1994, the brand celebrates the democracy of style through on-trend, playfully optimistic, affordable and high-quality products. A brand within
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SOURCE Old Navy
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