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Rhea-AI Summary

Old El Paso is expanding its product lineup with several new taco offerings. The company introduced the first-ever Birria Taco Kit, featuring 10 soft tortillas, Tex-Mex seasoning, and chipotle sauce, capitalizing on the trending birria dish that has garnered over 1 million Instagram hashtags. Additionally, they launched a new Breakfast Taco Kit containing six soft tortillas with green chile and queso cheese sauces.

The company is also expanding its Carb Advantage line with new Nacho Cheese Hard Shells and Soft Tortillas, alongside a reformulated original Carb Advantage Taco Shell. The new products will be available at Walmart starting March 2025, with nationwide rollout planned for summer 2025.

Positive

• Introduction of trending Birria Taco Kit taps into popular social media food trend (1M+ Instagram hashtags)
• Expansion into breakfast category with new Breakfast Taco Kit
• Strategic expansion of Carb Advantage product line addressing health-conscious consumers
• Wide distribution through Walmart and planned nationwide rollout

Negative

• None.

Trending flavors, bold innovations, and macro-friendly options give fans new ways to enjoy tacos morning, noon and night.

MINNEAPOLIS--(BUSINESS WIRE)-- Fire up the stove and grab your favorite taco seasoning — Old El Paso is bringing the ultimate Tex-Mex fiesta to kitchens everywhere. As the go-to brand for easy, delicious, and fun-filled taco nights, Old El Paso is making it even simpler to enjoy big and bold flavors from breakfast to dinner. With the launch of the first-ever Birria Taco Kit, a brand-new Breakfast Taco Kit, and an expanded Carb Advantage lineup, there are now more ways than ever to spice up mealtimes.

Old El Paso’s latest innovations bring vibrant flavors to mealtime with easy-prep taco kits, tortillas and shells.

Bring on the Birria: A Flavor-Packed Taco Favorite

Birria – a slow-stewed dish featuring tender beef simmered in an aromatic blend of spices, served with a rich, flavorful broth for dipping – has taken over menus, social feeds, and home kitchens alike. With more than 1 million Instagram post hashtags featuring “birria,” Old El Paso is making it easier than ever for families to enjoy this trending favorite any night of the week.

The new Old El Paso Birria Taco Kit brings the bold, savory flavors of birria to any night of the week – with a shorter prep time and less hassle in the kitchen. Each kit has what you need to help bring this classic to life at home, including 10 soft tortillas, Old El Paso’s signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce to drizzle on top. Simply add your choice of meat and toppings for a restaurant-worthy birria experience made simple.

Breakfast Tacos Upgraded: A Flavorful Start to the Day

But taco night isn’t just for dinner. Old El Paso is also making mornings easier and more flavorful with the launch of the Breakfast Taco Kit. This all-in-one kit includes six soft tortillas, a rich and creamy green chile sauce, and a velvety queso cheese sauce to add that perfect kick and creaminess to every bite. Add your favorite protein and toppings to create a flavorful and satisfying breakfast that will jump-start your day with deliciousness and ease.

Carb-Conscious & Crave-Worthy: New Ways to Enjoy Taco Night

And because Tex-Mex lovers deserve options, Old El Paso is also expanding the Carb Advantage lineup. Carb Advantage Nacho Cheese Hard Shells bring a crunchy, cheesy twist, while Carb Advantage Soft Tortillas offer a perfectly portioned, handheld option. The Tortilla Rounds Taco Kit ties it all together with soft tortillas, mild taco sauce, and taco seasoning for an effortless taco night. In addition to these new offerings, Old El Paso has also reformulated their original Carb Advantage Taco Shells to deliver a now tastier and crunchier experience along with other crave-worthy alternatives.

“At Old El Paso, we know that taco lovers crave bold flavors and easy mealtime solutions so we’re always looking for ways to make mealtime more flavorful and effortless,” said Jenny Jonker, Brand Experience Manager at Old El Paso. “Whether you're diving into the rich, trending taste of birria, starting your morning with a delicious breakfast taco, or looking for other options to fit your lifestyle, our latest lineup makes it easier than ever to enjoy tacos any time of day.”

Tex-Mex fans can pick up the new Old El Paso Birria Taco Kit, Old El Paso Breakfast Taco Kit, and Old El Paso Carb Advantage products starting in March at Walmart and rolling out to retailers nationwide this summer. For more fiesta fun, follow @OldElPaso on Instagram.

About General Mills

General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2024 net sales of U.S. $20 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20250325878839/en/

General Mills

Media Line

Media.Line@genmills.com

Edelman

Ali Barzyk

Ali.barzyk@edelman.com

Source: General Mills

FAQ

What new products is Old El Paso launching in 2025?

Old El Paso is launching a Birria Taco Kit, Breakfast Taco Kit, and expanding their Carb Advantage line with Nacho Cheese Hard Shells and Soft Tortillas.

When will Old El Paso's new taco products be available in stores?

The new products will be available at Walmart starting March 2025, with nationwide rollout to other retailers in summer 2025.

What comes in Old El Paso's new Birria Taco Kit?

The Birria Taco Kit includes 10 soft tortillas, Old El Paso's signature Tex-Mex seasoning, and a smoky, creamy chipotle sauce.

What is included in Old El Paso's new Breakfast Taco Kit?

The Breakfast Taco Kit contains six soft tortillas, a green chile sauce, and a queso cheese sauce.