Grubhub Grows Pet Category with the Addition of Pet Supplies Plus and Wag N' Wash

Rhea-AI Summary

Grubhub (GRUB) has announced a strategic partnership with Pet Supplies Plus and its sister brand Wag N' Wash, adding nearly 700 locations to its marketplace. The collaboration enables on-demand delivery of thousands of pet-related products, including food, toys, grooming essentials, and accessories.

Pet owners can now access over 10,000 products from 400 brands through the Grubhub platform, eliminating the need for last-minute store visits. To mark the launch, Grubhub is offering a 30% discount on orders of $30+ from January 27th to February 9th, 2025. The service is also available through Grubhub+, the company's loyalty program, which offers benefits like zero delivery fees and reduced service charges on eligible orders.

Positive

• Expansion into pet retail market with addition of 700 new locations
• Access to over 10,000 products from 400 brands
• Integration with Grubhub+ loyalty program for additional revenue potential

Negative

• None.

Insights

Market Research Analyst

This strategic partnership marks a significant expansion of Grubhub's diversification strategy beyond traditional food delivery. The pet care industry, valued at over $120 billion annually in the US, represents a substantial growth opportunity. By integrating nearly 700 Pet Supplies Plus and Wag N' Wash locations, Grubhub gains access to over 10,000 products from 400 brands, positioning itself to capture a share of the rapidly growing pet e-commerce market.

The timing is particularly strategic, as the pet industry has shown remarkable resilience during economic downturns. This move directly challenges Amazon's pet segment and Chewy's dominance in the online pet supplies space, while offering a key differentiator through immediate delivery - a service that traditional e-commerce players struggle to match.

The promotional strategy of offering 30% off orders over $30 and including these retailers in the Grubhub+ program indicates a strong push to drive initial adoption and build recurring revenue through subscription services. This could potentially increase customer lifetime value and reduce dependency on restaurant delivery margins.

For investors, this expansion represents a calculated move to:

• Diversify revenue streams beyond restaurant delivery
• Increase order frequency and average order value
• Enhance competitive positioning against both food delivery and e-commerce rivals
• Capitalize on the growing trend of pet humanization and premium pet care spending

Customers can order from nearly 700 Pet Supplies Plus and Wag N' Wash locations for on-demand delivery 

CHICAGO and LIVONIA, Mich., Jan. 28, 2025 /PRNewswire/ -- Grubhub is making it easier for pet owners to order food, toys, grooming essentials, accessories and more with the addition of a leading pet retailer, Pet Supplies Plus, and its emerging sister brand, Wag N' Wash, to its marketplace. Through this partnership, Grubhub customers can access thousands of pet-related products from nearly 700 Pet Supplies Plus and Wag N' Wash locations across the country.

With the convenience of on-demand delivery, pet owners no longer need to make last-minute trips to the store for pet food or supplies, making it easier than ever to care for their pets. In addition to essentials like food and toys, customers can order travel accessories, cold weather clothing and health and wellness items, including flea and tick treatments.

"Adding Pet Supplies Plus to Grubhub's growing list of partners highlights our continued commitment to offering a diverse range of products and services that meet the needs of all our customers," said Craig Whitmer, vice president of new verticals at Grubhub. "For pet owners, this partnership creates a seamless shopping experience, providing owners with access to a wide variety of pet products with the convenience and quality of on-demand home delivery."

As the hometown store for all things pets, Pet Supplies Plus is a neighborhood staple in each community it serves. Locally owned and operated, each store is staffed with a friendly, knowledgeable team and offers a wide selection of over 10,000 products from 400 brands.

"In everything we do, our neighbors always remain top priority," shared Chris Rowland, CEO of Pet Supplies Plus and Wag N' Wash. "Through this partnership with Grubhub, pet owners will have another resource to ensure their furry, scaly or feathery friend is cared for."

To celebrate, Grubhub is offering customers 30% off orders of $30+ from January 27th to February 9th.* Additionally, Pet Supplies Plus and Wag N' Wash are also available as part of Grubhub+, Grubhub's loyalty program that allows members to enjoy benefits like $0 delivery fees and lower service fees on eligible orders, discounted priority delivery, ongoing member-only exclusive offers, and more.**

About Grubhub
Grubhub is a leading U.S. ordering and delivery marketplace dedicated to connecting customers with their favorite local restaurants, merchants and convenience retailers. Grubhub elevates online ordering through innovative restaurant technology, easy-to-use platforms, and an improved delivery experience. Part of Wonder Group, Grubhub features 375,000 merchants in over 4,000 U.S. cities.

About Pet Supplies Plus
Your neighborhood Pet Supplies Plus has everything you need for your furry, scaly and feathery friends. Its shelves are stocked with the right products, including a wide selection of over 10,000 natural and made in the USA products from 400 brands. Easily find all their favorites at prices you love, whether you shop in store or online using free curbside pickup, same-day delivery or Autoship. To help keep your pets happy and healthy, pet prescriptions can be filled online and delivered directly to your door. As the nation's largest pet retail franchise with more than 730 locations in 44 states and counting, Pet Supplies Plus makes shopping local simple. For more information visit www.petsuppliesplus.com.

About Wag N' Wash
Wag N' Wash Natural Pet Food & Grooming, a full-line dog grooming and self-wash specialty retail destination, has a mission to recognize, promote and foster the positive impact that companion pets and their humans have on each other. Wag N' Wash provides full-service grooming, self-wash facilities, baked dog treats, natural food, supplements, and toys. Wag N' Wash has ranked on Denver Business Journal's Colorado-Based Franchisors List, Franchise Times' Top 200+ List and Franchise Gator's Top 100 Franchisees List. Today, there are 25 Wag N' Wash locations open across the nation. To learn more about Wag N' Wash, please visit https://www.wagnwashfranchising.com/.

*Terms and fees apply. Available for orders from participating Pet Supplies Plus and Wag N' Wash locations only on the Grubhub platform. Order subtotal must be at least $30 (before tax, tip, and fees). Discount will apply to the order subtotal only, up to $15 off. Available 1/27/2025 - 2/09/2025, or while supplies last. See applicable menu page for more details.

** Benefits apply to orders over the applicable subtotal minimum. Terms and additional fees apply. Learn more here.

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SOURCE Grubhub

FAQ

What is the discount offered by Grubhub for Pet Supplies Plus orders in January-February 2025?

Grubhub is offering 30% off orders of $30 or more from January 27th to February 9th, 2025.

How many Pet Supplies Plus and Wag N' Wash locations are available on Grubhub (GRUB)?

Nearly 700 Pet Supplies Plus and Wag N' Wash locations are available for on-demand delivery through Grubhub.

What types of pet products can be ordered through Grubhub's Pet Supplies Plus partnership?

Customers can order food, toys, grooming essentials, accessories, travel items, cold weather clothing, and health and wellness products including flea and tick treatments.

How many brands and products are available through Grubhub's Pet Supplies Plus partnership?

The partnership offers access to over 10,000 products from 400 different brands.

What benefits do Grubhub+ members get when ordering from Pet Supplies Plus?

Grubhub+ members receive benefits such as $0 delivery fees, lower service fees on eligible orders, discounted priority delivery, and exclusive member-only offers.