GrowGeneration Launches Dialed In™ Tri-Spec Under Canopy Light, a Breakthrough in Cannabis Flower Development and Yield Efficiency

Rhea-AI Summary

GrowGeneration (NASDAQ: GRWG) launched the Dialed In™ Tri-Spec Under Canopy Light on October 29, 2025, a tunable under‑canopy lighting system for commercial cannabis cultivation.

The fixture delivers Full Spectrum, Far Red and UV light beneath the canopy and is marketed to improve lower‑bud photosynthesis, anthocyanin and secondary metabolite production. Company-reported trial highlights include up to 35% yield increases, 5–7 days faster flowering using a Short‑Cycle recipe, and stronger terpene expression. Commercial specs include MSRP $179, 150W power, IP65 rating, 100–277V, daisy‑chain capability, and fit for 4'×8' tables and vertical racks. The product is available through GrowGeneration retail stores, the B2B portal, and wholesale channels.

Positive

• Company-reported up to 35% yield increase per harvest
• Flowering time reduced 5–7 days using Short-Cycle recipe
• MSRP $179 per fixture supports predictable unit economics
• 150W, IP65, 100–277V commercial specs fit 4'×8' tables and racks

Negative

• Upfront capital requirement of $179 per fixture for growers

New lighting technology delivers full-spectrum, Far Red, and UV light beneath canopy to increase yield, boost flavor, enhance aroma, and improve overall flower quality for commercial cultivators

DENVER, Oct. 29, 2025 (GLOBE NEWSWIRE) -- GrowGeneration Corp. (NASDAQ: GRWG) (“GrowGen” or the “Company”), the nation’s largest specialty hydroponic and organic gardening retailer, today announced the launch of its Dialed In™ Tri-Spec Under Canopy Light, a first-of-its-kind lighting solution engineered to boost lower-canopy flower development in commercial cannabis cultivation.

The Dialed In™ Tri-Spec system delivers a tunable spectrum of Full Spectrum, Far Red, and UV light directly beneath the canopy to activate photosynthesis, anthocyanin development, and secondary metabolite production from the bottom up. This system helps cultivators address a universal issue, penetrate lower buds which are typically smaller, less potent and often unsellable due to the spectrum of light stopping at the top of the canopy. Early trials reported up to 35% yield increases, faster maturation, and stronger terpene expression — resulting in better flavor, richer aroma, and a more uniform, high-quality flower from top to bottom.

“For decades, growers have typically accepted that the bottom 30% of the plant produces less due to the lower parts often being smaller and underdeveloped,” stated GrowGeneration President and Co-Founder, Michael Salaman. “With Dialed In™ Tri-Spec, we turn that lost canopy into profit as we are now able to increase the spectrum of light across the entire plant helping to boost flavor, aroma, and overall flower quality without adding time to the grow cycle. We are excited about the launch of the Dialed In™ Tri-Spec and look forward to helping growers generate better yields and deliver a higher quality product.”

A New Layer of Light – A New Layer of Revenue

• MSRP per fixture: $179
• Average yield increase: up to 35% per harvest cycle
• Flowering time reduction: 5–7 days faster using Short-Cycle™ recipe
• Spectrums: Full Spectrum + 660 nm Red, Far Red, UV
• Commercial features: Daisy-chain installation, 150W, IP65 waterproof, 100–277V, fits 4'×8' tables and vertical racks
  

The Dialed In™ Tri-Spec Under Canopy Light is now available through licensed GrowGeneration retail stores nationwide, the GrowGeneration B2B portal (portal.growgeneration.com), and commercial and wholesale ordering channels. For more information, please visit https://dialedingrow.com/.

About GrowGeneration Corp:

GrowGen is the nation’s largest specialty hydroponic and organic gardening retailer. GrowGen carries and sells thousands of products, such as nutrients, additives, growing media, lighting, environmental control systems, and benching and racking, including proprietary brands such as Char Coir, Drip Hydro, Power Si, Ion lights, The Harvest Company, Viagrow, and more. The Company also operates an online superstore for cultivators at growgeneration.com, as well as a wholesale business for resellers, and a benching, racking, and storage solutions business, Mobile Media or MMI.

To be added to the GrowGeneration email distribution list, please email GrowGen@kcsa.com with GRWG in the subject line.

Forward Looking Statements

This press release may include predictions, estimates or other information that might be considered forward-looking within the meaning of applicable securities laws. While these forward-looking statements represent current judgments, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect opinions only as of the date of this release. Please keep in mind that the Company does not have an obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. When used herein, words such as “look forward,” “expect,” “believe,” “anticipate,” “estimate,” or variations of such words and similar expressions are intended to identify forward-looking statements. Factors that could cause actual results to differ materially from those contemplated in any forward-looking statements made by us herein are often discussed in filings made with the United States Securities and Exchange Commission, available at: www.sec.gov, and on the Company’s website, at: www.growgeneration.com.

Media & Commercial Inquiries:

Press Contact: media@growgeneration.com | 303-555-0198
Sales Contact: sales@growgeneration.com | 1-800-935-8420
Website: www.growgeneration.com

Investor Relations:

KCSA Strategic Communications
Philip Carlson, Managing Director
T: 212-896-1233
GrowGen@KCSA.com

FAQ

What did GrowGeneration announce on October 29, 2025 for GRWG?

GrowGeneration announced the Dialed In™ Tri-Spec Under Canopy Light, a tunable Full Spectrum/Far Red/UV fixture for cannabis cultivation.

How much yield improvement did GrowGeneration report for the Dialed In Tri‑Spec for GRWG?

Early trials reported up to 35% yield increases per harvest cycle.

What is the MSRP and key specs of GrowGeneration's Dialed In Tri‑Spec (GRWG)?

MSRP is $179 per fixture; specs include 150W, IP65 waterproofing, 100–277V, and daisy‑chain installation.

How does the Dialed In Tri‑Spec affect flowering time for GRWG customers?

The company reports a 5–7 day reduction in flowering time using its Short‑Cycle recipe.

Where can commercial growers buy GrowGeneration's Dialed In Tri‑Spec (GRWG)?

Available through licensed GrowGeneration retail stores, the GrowGeneration B2B portal, and commercial and wholesale channels.