GrowGeneration Showcases New Strategic Co-Marketing and Sales Collaboration with Netafim at Indoor Ag-Con 2026

GrowGeneration (NASDAQ: GRWG) will exhibit at Indoor Ag-Con 2026 in Las Vegas on February 11–12, 2026 (Booth 902).

Rhea-AI Summary

GrowGeneration (NASDAQ: GRWG) will exhibit at Indoor Ag-Con 2026 in Las Vegas on February 11–12, 2026 (Booth 902). The company announced a new co-marketing and sales collaboration with Netafim to deliver integrated fertigation, substrates, nutrients, lighting, and automation solutions for CEA growers.

The partnership will include co-branded education, on-site design consultations, unified grower support, and joint commercial grower workshops to assist farmers transitioning to protected agriculture.

Argus Feb 4 session

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News Market Reaction – GRWG

On Feb 4, the day this news came out, GRWG closed 1.57% below the previous close.

Data tracked by StockTitan Argus for the Feb 4 session.

Key Figures

Conference dates: February 11–12, 2026 Conference booth: Booth 902 Cultivation experience: 45+ years

Conference dates

February 11–12, 2026

Indoor Ag-Con 2026 event timing

Conference booth

Booth 902

GrowGeneration exhibit location at Indoor Ag-Con 2026

Cultivation experience

45+ years

Drip Hydro cultivation experience backing nutrient solution

Previous Partnership Reports

2 past events · Latest: Aug 26

Same Type 2 events

1. Aug 26

   Distribution partnership

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   Arett Sales deal to expand proprietary brand distribution across 32 states and D.C.

2. Feb 29

   Climate partnership

   24h Move

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   HRG Distribution strategic partnership with Quest Climate for climate solutions.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

controlled environment agriculture, fertigation, cannabinoid, automation, +1 more

5 terms

controlled environment agriculture technical

"specialty products for controlled environment agriculture (CEA), commercial cultivation"

Controlled environment agriculture is the practice of growing fruits, vegetables or herbs inside purpose-built spaces—such as greenhouses or indoor farms—where light, temperature, humidity and water are tightly managed to produce consistent crops year-round. Investors watch it because it turns farming into a predictable, scalable operation (like a factory for plants), affecting yields, costs, supply reliability and price stability, and therefore the revenue and risk profile of businesses involved.

fertigation technical

"bringing best-in-class fertigation, substrates, nutrients, lighting, and automation"

Fertigation is the practice of delivering plant nutrients dissolved in irrigation water so crops receive fertilizer each time they are watered. It matters to investors because it can cut fertilizer waste, boost crop yields and consistency, and lower labor and water costs—factors that influence profit margins and capital needs for farms, greenhouse operations, and companies that make irrigation or fertilizer equipment. Think of it as mixing vitamins into a water bottle so plants get what they need as they drink.

cannabinoid medical

"engineered for increased cannabinoid expression, deeper color, and superior canopy"

Cannabinoids are chemical compounds that interact with the body’s cell signaling system that influences mood, appetite, pain and inflammation; they occur naturally in the cannabis plant, are made by the body, or can be created synthetically. Investors watch cannabinoids because they are the active ingredients that determine a product’s medical effects, consumer demand and regulatory treatment—think of them as the “active ingredient” in a drug or the key flavor that drives sales and legal rules.

automation technical

"nutrients, lighting, and automation into a unified offering for growers"

Automation is the use of technology to perform tasks with minimal human intervention, often replacing manual work with machines or software. It matters to investors because it can increase efficiency, reduce costs, and enable faster decision-making, potentially leading to higher profits and competitive advantages for businesses.

irrigation technical

"Netafim, the world’s largest irrigation company and a global leader"

Irrigation is the controlled application of water or fluids—either to soil and crops to help plants grow or, in medical settings, to flush wounds, surgical sites or body cavities. For investors it signals demand and revenue drivers for companies in agriculture, water technology, infrastructure and medical devices, and it highlights costs, regulatory requirements and sustainability risks much like maintaining a city’s plumbing affects builders and service providers.

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DENVER, Feb. 04, 2026 (GLOBE NEWSWIRE) -- GrowGeneration Corp. (NASDAQ: GRWG) (“GrowGen” or the “Company”), one of the nation’s largest suppliers of specialty products for controlled environment agriculture (CEA), commercial cultivation, and retail garden centers, today announced that it will host an exhibit at the Indoor Ag-Con 2026 Conference, taking place February 11–12, 2026, in Las Vegas, Nevada. Details are included below:

Indoor Ag-Con 2026
Date: February 11–12, 2026
Location: Westgate Las Vegas Resort & Casino – Las Vegas, NV
Booth: 902
Attendees: Jason Holland, VP of Product Innovation & Commercial Solutions; Steve Sevener, Viagrow Founder & VP of Lawn & Garden; Brandon Collins, Commercial Sales Representative

GrowGen will also showcase its new co-marketing and sales partnership with Netafim, the world’s largest irrigation company and a global leader in precision agriculture solutions. Together, the companies will collaborate on education, commercial grower support, and integrated CEA solution deployments, bringing best-in-class fertigation, substrates, nutrients, lighting, and automation into a unified offering for growers. This partnership aligns with Indoor Ag-Con’s expanded focus on supporting open-field and traditional farmers transitioning to protected agriculture.

Through this partnership, GrowGeneration and Netafim will jointly support growers by offering:

• Integrated fertigation + substrate + nutrient programs
• Co-branded technical education and commercial grower workshops
• On-site irrigation and fertigation design consultations
• Greenhouse and indoor water-management strategies
• Unified customer support for CEA system planning
  

At Indoor Ag-Con 2026, GrowGen will also exhibit its broad portfolio of proprietary brands and novel, integrated solutions for growers in indoor, greenhouse, and mixed-light settings. Key product lines include:

• Char Coir — the highest-grade coco available, sourced from a single farm to ensure consistency and quality. Each batch comes with a chemical analysis available to the client and serves as a testament to our quality and standards.
• Drip Hydro — a complete nutrient solution engineered for one purpose: to make growing easier and more productive. Developed by growers for growers and backed by 45+ years of cultivation experience, it delivers high-quality results, higher yields and low overhead.
• Ion Lights — advanced LED fixtures for flowering and veg, engineered for increased cannabinoid expression, deeper color, and superior canopy development.
• Dialed In Under Canopy LED lights, Environmental & Fertigation Systems — a first-of-its-kind lighting solution engineered to boost lower-canopy flower development in commercial cannabis cultivation. This system helps cultivators address a universal issue, penetrate lower buds which are typically smaller, less potent and often unsellable due to the spectrum of light stopping at the top of the canopy.
• The Harvest Company — offers a diverse range of essential products designed specifically for all your home gardening and commercial growing needs. Our carefully developed products are crafted to help you get the most out of each growing season. From Seed to Harvest, we’re here to deliver the perfect solutions for your gardening journey.
  

“CEA growers need integrated systems, and our partnership with Netafim enables us to bring world-class fertigation and water-management expertise directly to our customers,” said Michael Salaman, President of GrowGeneration. “Together, we’re delivering an integrated platform to help farmers transition successfully from open field to controlled environments.”

For more information on Indoor Ag-Con 2026, visit the conference website at https://indoor.ag/.

GrowGeneration’s team will be available on-site in Las Vegas for meetings with commercial operators, conference attendees, and investors. Appointments may be scheduled in advance.

To be added to the GrowGeneration email distribution list, please email GrowGen@kcsa.com with GRWG in the subject line.

About GrowGeneration Corp:

GrowGen is one of the nation’s largest suppliers of specialty products for controlled environment agriculture (CEA), commercial cultivation, and retail garden centers. GrowGen carries and sells thousands of products, such as nutrients, additives, growing media, lighting, environmental control systems, and benching and racking, including proprietary brands such as Char Coir, Drip Hydro, Power Si, Ion lights, The Harvest Company, Viagrow, and more. The Company also operates an online superstore for cultivators at growgeneration.com, as well as a wholesale business for resellers, and a benching, racking, and storage solutions business, Mobile Media or MMI.

About Orbia Precision Agriculture (Netafim):

Orbia’s Precision Agriculture business Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions that address food, water and land scarcity for a sustainable future. Founded in 1965, Orbia Netafim pioneered the drip revolution, creating a paradigm shift toward precision irrigation. Today, by specializing in end-to-end solutions from the water source to the root zone, Orbia Netafim delivers irrigation and greenhouse projects as well as landscape and mining irrigation solutions supported by engineering, project management and financing services. Orbia Netafim is also leading the way in digital farming, irrigation and fertigation through integrating real-time monitoring, analysis and automated control into one state-of-the-art system. With 33 subsidiaries, 19 manufacturing plants, 2 recycling plants and 4,500 employees worldwide, Orbia Netafim delivers innovative, tailor-made irrigation and fertigation solutions to millions of farmers, allowing smallholders to large-scale agricultural producers and investors in over 100 countries to grow more with less™. To learn more, visit: netafim.com.

Forward Looking Statements

This press release may include predictions, estimates or other information that might be considered forward-looking within the meaning of applicable securities laws. While these forward-looking statements represent current judgments, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect opinions only as of the date of this release. Please keep in mind that the Company does not have an obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. When used herein, words such as “look forward,” “expect,” “believe,” “anticipate,” “estimate,” or variations of such words and similar expressions are intended to identify forward-looking statements. Factors that could cause actual results to differ materially from those contemplated in any forward-looking statements made by us herein are often discussed in filings made with the United States Securities and Exchange Commission, available at: www.sec.gov, and on the Company’s website, at: www.growgeneration.com.

Media & Commercial Inquiries:
Press Contact: media@growgeneration.com
Sales Contact: sales@growgeneration.com
Website: www.growgeneration.com

Investor Relations:
KCSA Strategic Communications
Philip Carlson, Managing Director
T: 212-896-1233
GrowGen@KCSA.com

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

When and where will GrowGeneration (GRWG) exhibit at Indoor Ag-Con 2026?

GrowGeneration will exhibit on February 11–12, 2026 at Westgate Las Vegas Resort & Casino. According to the company, the GrowGen team will staff Booth 902 and be available for meetings with commercial operators, conference attendees, and investors by appointment.

What does the GrowGeneration and Netafim partnership announced at Indoor Ag-Con 2026 involve?

The partnership establishes co-marketing and sales collaboration focused on integrated CEA solutions and education. According to the company, it will deliver combined fertigation, substrate, nutrient programs, workshops, on-site irrigation design consultations, and unified customer support for growers.

Which GrowGeneration product lines will be showcased at Indoor Ag-Con 2026 (GRWG)?

GrowGeneration will highlight proprietary brands including Char Coir, Drip Hydro, Ion Lights, Dialed In Under Canopy systems, and The Harvest Company. According to the company, these offerings target indoor, greenhouse, and mixed-light growers with integrated growing solutions and technical support.

How can investors or attendees schedule meetings with GrowGeneration (GRWG) at Indoor Ag-Con 2026?

Investors and attendees may schedule meetings in advance with GrowGeneration's Las Vegas team during the conference. According to the company, appointments can be arranged and interested parties can join the GrowGeneration email list by emailing GrowGen@kcsa.com with GRWG in the subject line.

What grower services will GrowGeneration and Netafim jointly offer following their Indoor Ag-Con 2026 announcement?

They will offer integrated fertigation-plus-substrate programs, co-branded education, on-site irrigation and fertigation design consultations, and greenhouse water-management strategies. According to the company, these services aim to support growers transitioning from open-field to controlled-environment agriculture.