GrowGeneration Showcases New Strategic Co-Marketing and Sales Collaboration with Netafim at Indoor Ag-Con 2026
Rhea-AI Summary
GrowGeneration (NASDAQ: GRWG) will exhibit at Indoor Ag-Con 2026 in Las Vegas on February 11–12, 2026 (Booth 902). The company announced a new co-marketing and sales collaboration with Netafim to deliver integrated fertigation, substrates, nutrients, lighting, and automation solutions for CEA growers.
The partnership will include co-branded education, on-site design consultations, unified grower support, and joint commercial grower workshops to assist farmers transitioning to protected agriculture.
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News Market Reaction – GRWG
On the day this news was published, GRWG declined 1.57%, reflecting a mild negative market reaction. Argus tracked a peak move of +5.9% during that session. This price movement removed approximately $1M from the company's valuation, bringing the market cap to $76M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Pre‑news, GRWG was down 2.31% while key peers showed mixed moves: LESL -5.76%, BARK -1.87%, but SPWH, RECT, and ONEW were up between 3.68% and 4.49%. Momentum scanner names (JBDI down 5.59%, TLF up 15.13%) also pointed to stock‑specific, not sector‑wide, drivers.
Previous Partnership Reports
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Aug 26 | Distribution partnership | Positive | +1.7% | Arett Sales deal to expand proprietary brand distribution across 32 states and D.C. |
| Feb 29 | Climate partnership | Positive | +3.9% | HRG Distribution strategic partnership with Quest Climate for climate solutions. |
Partnership announcements have historically led to modest positive next‑day moves, aligning with constructive strategic reception.
Recent history shows GrowGeneration using partnerships to broaden distribution and solution breadth. In Aug 2025, it partnered with Arett Sales to expand proprietary brands across 32 states and Washington, D.C., leveraging Arett’s 650,000 sq. ft. warehousing network. In Feb 2024, HRG Distribution entered a strategic partnership with Quest Climate. Both events produced positive price reactions, suggesting investors previously viewed collaboration news as supportive to the story.
Historical Comparison
In the past, GRWG disclosed 2 partnership announcements, averaging a 2.78% positive next‑day move, indicating investors have typically reacted constructively to collaboration news.
Partnerships have progressed from distribution (Arett Sales) and climate solutions (Quest Climate) toward integrated CEA and irrigation capabilities with the Netafim collaboration.
Market Pulse Summary
This announcement highlights a strategic co‑marketing and sales collaboration with Netafim, aimed at delivering integrated fertigation, nutrient, lighting, and automation solutions to CEA growers. Historically, GrowGeneration’s partnerships have been used to extend distribution reach and solution breadth, with average next‑day moves of 2.78% following similar news. Investors may focus on how this partnership supports proprietary brands, commercial customer uptake, and longer‑term margin and growth trends.
Key Terms
controlled environment agriculture technical
fertigation technical
cannabinoid medical
automation technical
irrigation technical
AI-generated analysis. Not financial advice.
DENVER, Feb. 04, 2026 (GLOBE NEWSWIRE) -- GrowGeneration Corp. (NASDAQ: GRWG) (“GrowGen” or the “Company”), one of the nation’s largest suppliers of specialty products for controlled environment agriculture (CEA), commercial cultivation, and retail garden centers, today announced that it will host an exhibit at the Indoor Ag-Con 2026 Conference, taking place February 11–12, 2026, in Las Vegas, Nevada. Details are included below:
Indoor Ag-Con 2026
Date: February 11–12, 2026
Location: Westgate Las Vegas Resort & Casino – Las Vegas, NV
Booth: 902
Attendees: Jason Holland, VP of Product Innovation & Commercial Solutions; Steve Sevener, Viagrow Founder & VP of Lawn & Garden; Brandon Collins, Commercial Sales Representative
GrowGen will also showcase its new co-marketing and sales partnership with Netafim, the world’s largest irrigation company and a global leader in precision agriculture solutions. Together, the companies will collaborate on education, commercial grower support, and integrated CEA solution deployments, bringing best-in-class fertigation, substrates, nutrients, lighting, and automation into a unified offering for growers. This partnership aligns with Indoor Ag-Con’s expanded focus on supporting open-field and traditional farmers transitioning to protected agriculture.
Through this partnership, GrowGeneration and Netafim will jointly support growers by offering:
- Integrated fertigation + substrate + nutrient programs
- Co-branded technical education and commercial grower workshops
- On-site irrigation and fertigation design consultations
- Greenhouse and indoor water-management strategies
- Unified customer support for CEA system planning
At Indoor Ag-Con 2026, GrowGen will also exhibit its broad portfolio of proprietary brands and novel, integrated solutions for growers in indoor, greenhouse, and mixed-light settings. Key product lines include:
- Char Coir — the highest-grade coco available, sourced from a single farm to ensure consistency and quality. Each batch comes with a chemical analysis available to the client and serves as a testament to our quality and standards.
- Drip Hydro — a complete nutrient solution engineered for one purpose: to make growing easier and more productive. Developed by growers for growers and backed by 45+ years of cultivation experience, it delivers high-quality results, higher yields and low overhead.
- Ion Lights — advanced LED fixtures for flowering and veg, engineered for increased cannabinoid expression, deeper color, and superior canopy development.
- Dialed In Under Canopy LED lights, Environmental & Fertigation Systems — a first-of-its-kind lighting solution engineered to boost lower-canopy flower development in commercial cannabis cultivation. This system helps cultivators address a universal issue, penetrate lower buds which are typically smaller, less potent and often unsellable due to the spectrum of light stopping at the top of the canopy.
- The Harvest Company — offers a diverse range of essential products designed specifically for all your home gardening and commercial growing needs. Our carefully developed products are crafted to help you get the most out of each growing season. From Seed to Harvest, we’re here to deliver the perfect solutions for your gardening journey.
“CEA growers need integrated systems, and our partnership with Netafim enables us to bring world-class fertigation and water-management expertise directly to our customers,” said Michael Salaman, President of GrowGeneration. “Together, we’re delivering an integrated platform to help farmers transition successfully from open field to controlled environments.”
For more information on Indoor Ag-Con 2026, visit the conference website at https://indoor.ag/.
GrowGeneration’s team will be available on-site in Las Vegas for meetings with commercial operators, conference attendees, and investors. Appointments may be scheduled in advance.
To be added to the GrowGeneration email distribution list, please email GrowGen@kcsa.com with GRWG in the subject line.
About GrowGeneration Corp:
GrowGen is one of the nation’s largest suppliers of specialty products for controlled environment agriculture (CEA), commercial cultivation, and retail garden centers. GrowGen carries and sells thousands of products, such as nutrients, additives, growing media, lighting, environmental control systems, and benching and racking, including proprietary brands such as Char Coir, Drip Hydro, Power Si, Ion lights, The Harvest Company, Viagrow, and more. The Company also operates an online superstore for cultivators at growgeneration.com, as well as a wholesale business for resellers, and a benching, racking, and storage solutions business, Mobile Media or MMI.
About Orbia Precision Agriculture (Netafim):
Orbia’s Precision Agriculture business Netafim is the world’s largest irrigation company and a global leader in precision agriculture solutions that address food, water and land scarcity for a sustainable future. Founded in 1965, Orbia Netafim pioneered the drip revolution, creating a paradigm shift toward precision irrigation. Today, by specializing in end-to-end solutions from the water source to the root zone, Orbia Netafim delivers irrigation and greenhouse projects as well as landscape and mining irrigation solutions supported by engineering, project management and financing services. Orbia Netafim is also leading the way in digital farming, irrigation and fertigation through integrating real-time monitoring, analysis and automated control into one state-of-the-art system. With 33 subsidiaries, 19 manufacturing plants, 2 recycling plants and 4,500 employees worldwide, Orbia Netafim delivers innovative, tailor-made irrigation and fertigation solutions to millions of farmers, allowing smallholders to large-scale agricultural producers and investors in over 100 countries to grow more with less™. To learn more, visit: netafim.com.
Forward Looking Statements
This press release may include predictions, estimates or other information that might be considered forward-looking within the meaning of applicable securities laws. While these forward-looking statements represent current judgments, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect opinions only as of the date of this release. Please keep in mind that the Company does not have an obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. When used herein, words such as “look forward,” “expect,” “believe,” “anticipate,” “estimate,” or variations of such words and similar expressions are intended to identify forward-looking statements. Factors that could cause actual results to differ materially from those contemplated in any forward-looking statements made by us herein are often discussed in filings made with the United States Securities and Exchange Commission, available at: www.sec.gov, and on the Company’s website, at: www.growgeneration.com.
Media & Commercial Inquiries:
Press Contact: media@growgeneration.com
Sales Contact: sales@growgeneration.com
Website: www.growgeneration.com
Investor Relations:
KCSA Strategic Communications
Philip Carlson, Managing Director
T: 212-896-1233
GrowGen@KCSA.com
FAQ
When and where will GrowGeneration (GRWG) exhibit at Indoor Ag-Con 2026?
What does the GrowGeneration and Netafim partnership announced at Indoor Ag-Con 2026 involve?
Which GrowGeneration product lines will be showcased at Indoor Ag-Con 2026 (GRWG)?
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