GrowGeneration to Showcase Industry-Leading Cultivation Solutions at the Grow Up Conference & Expo on January 20-21, 2026
Rhea-AI Summary
GrowGeneration (NASDAQ: GRWG) will exhibit at the Grow Up Conference & Expo in Vancouver, BC on January 20-21, 2026 at the Vancouver Convention Centre (Booth 300).
Attending GrowGeneration staff include Ryan Ledford, Brad Shaw, Jacob Hickey and Anthony Bailey. The company will showcase proprietary cultivation brands and turnkey solutions, including Char Coir, Drip Hydro, Ion Lights, PowerSi, Dialed In Under Canopy systems and The Harvest Company consumer products.
GrowGeneration said the exhibit supports commercial engagement and brand adoption; meetings and investor appointments can be scheduled in advance via GrowGen@kcsa.com (use GRWG in the subject line).
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News Market Reaction
On the day this news was published, GRWG declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
GRWG is down 1.25% with low volume, while peers are mixed: LESL (+1.2%), BARK (+2.65%), RECT (+1.76%), ONEW (+0.38%), and SPWH (-0.7%). No broad sector move is indicated.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Nov 12 | Conference exhibit | Positive | -4.9% | Announcement of CEAg World conference exhibition and product showcase. |
| Nov 06 | Earnings results | Positive | -6.1% | Q3 2025 report with higher margins, lower expenses, and positive EBITDA. |
| Nov 04 | Conference exhibit | Positive | +0.7% | CannaFest Prague 2025 exhibition highlighting proprietary cultivation solutions. |
| Oct 29 | Product launch | Positive | -3.7% | Launch of Dialed In Tri-Spec under-canopy light for cannabis cultivation. |
| Oct 23 | Earnings call notice | Neutral | +5.4% | Scheduling of Q3 2025 earnings release and conference call details. |
Recent positive operational and product news often coincided with negative or muted price reactions, while a neutral earnings-call notice saw a positive move.
Over the past few months, GrowGeneration has focused on expanding its commercial footprint and proprietary product portfolio. The company launched the Dialed In™ Tri-Spec Under Canopy Light on Oct 29, 2025 and showcased solutions at CannaFest Prague and the 2025 CEAg World Conference. Financially, Q3 2025 results on Nov 6, 2025 highlighted improving margins and reduced operating expenses. Despite these developments, several positive updates were followed by negative price reactions, underscoring a cautious market tone toward the stock ahead of today’s conference-focused news.
Market Pulse Summary
This announcement highlights GrowGeneration’s plan to showcase proprietary cultivation brands at the Grow Up Conference & Expo on January 20–21, 2026, reinforcing its push into controlled environment agriculture solutions. The news follows prior product launches and exhibition activity aimed at commercial operators. Investors may watch how such events support adoption of brands like Char Coir, Drip Hydro, Ion Lights, and PowerSi, and how this complements the profitability and margin improvements outlined in recent 2025 filings and earnings reports.
Key Terms
controlled environment agriculture technical
cannabinoid expression medical
led fixtures technical
fertigation systems technical
AI-generated analysis. Not financial advice.
DENVER, Jan. 14, 2026 (GLOBE NEWSWIRE) -- GrowGeneration Corp. (NASDAQ: GRWG) (“GrowGeneration,” “GrowGen” or “the Company”), one of the nation’s largest suppliers of specialty products for controlled environment agriculture (CEA), commercial cultivation, and retail garden centers, today announced that it will host an exhibit at the Grow Up Conference & Expo in Vancouver, BC, being held from January 20-21, 2026.
Details are included below:
Grow Up Conference & Expo
- Date: January 20-21, 2026
- Location: Vancouver Convention Centre – Vancouver, BC
- Booth: 300
- Attendees: Ryan Ledford, The Harvest Co. Brand Manager; Brad Shaw, Commercial Sales Representative; Jacob Hickey, Commercial Sales Representative; Anthony Bailey, Commercial Sales Representative
GrowGeneration will feature its portfolio of proprietary brands and turnkey solutions for indoor, greenhouse, and mixed-light cultivation, including:
- Char Coir — the highest-grade coco available, sourced from a single farm to ensure consistency and quality. Each batch comes with a chemical analysis available to the client and serves as a testament to our quality and standards.
- Drip Hydro — a complete nutrient solution engineered for one purpose: to make growing easier and more productive. Developed by growers for growers and backed by 45+ years of cultivation experience, it delivers high-quality results, higher yields and low overhead.
- Ion Lights — advanced LED fixtures for flowering and veg, engineered for increased cannabinoid expression, deeper color, and superior canopy development.
- PowerSi — high quality, concentrated additives that improve the health of your plants, your yields, and your crop quality.
- Dialed In Under Canopy LED lights, Environmental & Fertigation Systems — a first-of-its-kind lighting solution engineered to boost lower-canopy flower development in commercial cannabis cultivation. This system helps cultivators address a universal issue, penetrate lower buds which are typically smaller, less potent and often unsellable due to the spectrum of light stopping at the top of the canopy.
- The Harvest Company — offers a diverse range of essential products designed specifically for all your home gardening and commercial growing needs. Our carefully developed products are crafted to help you get the most out of each growing season. From Seed to Harvest, we’re here to deliver the perfect solutions for your gardening journey.
“GrowGeneration’s participation in the Grow Up Conference & Expo supports our strategic focus on driving growth through commercial engagement and proprietary brand adoption,” said Michael Salaman, President of GrowGeneration. “Events like Grow Up allow us to connect directly with high-value operators, showcase our differentiated proprietary product portfolio, and reinforce our position as a leading supplier of scalable, margin-enhancing solutions for the controlled environment agriculture industry.”
For more information on the Grow Up Conference & Expo, visit: https://growupconference.com/vancouver/.
GrowGeneration’s team will be available on-site in Vancouver for meetings with commercial operators, conference attendees, and investors. Appointments may be scheduled in advance. To be added to the GrowGeneration email distribution list or to schedule a meeting, please email GrowGen@kcsa.com with GRWG in the subject line.
About GrowGeneration Corp:
GrowGen is one of the nation’s largest suppliers of specialty products for controlled environment agriculture (CEA), commercial cultivation, and retail garden centers. GrowGen carries and sells thousands of products, such as nutrients, additives, growing media, lighting, environmental control systems, and benching and racking, including proprietary brands such as Char Coir, Drip Hydro, Power Si, Ion lights, The Harvest Company, Viagrow, and more. The Company also operates an online superstore for cultivators at growgeneration.com, as well as a wholesale business for resellers, and a benching, racking, and storage solutions business, Mobile Media or MMI.
Forward Looking Statements
This press release may include predictions, estimates or other information that might be considered forward-looking within the meaning of applicable securities laws. While these forward-looking statements represent current judgments, they are subject to risks and uncertainties that could cause actual results to differ materially. You are cautioned not to place undue reliance on these forward-looking statements, which reflect opinions only as of the date of this release. Please keep in mind that the Company does not have an obligation to revise or publicly release the results of any revision to these forward-looking statements in light of new information or future events. When used herein, words such as “look forward,” “expect,” “believe,” “anticipate,” “estimate,” or variations of such words and similar expressions are intended to identify forward-looking statements. Factors that could cause actual results to differ materially from those contemplated in any forward-looking statements made by us herein are often discussed in filings made with the United States Securities and Exchange Commission, available at: www.sec.gov, and on the Company’s website, at: www.growgeneration.com.
Media & Commercial Inquiries:
Press Contact: media@growgeneration.com
Sales Contact: sales@growgeneration.com
Website: www.growgeneration.com
Investor Relations:
KCSA Strategic Communications
Philip Carlson, Managing Director
T: 212-896-1233
GrowGen@KCSA.com
FAQ
When and where will GrowGeneration (GRWG) exhibit at the Grow Up Conference & Expo?
Which GrowGeneration brands will be showcased at the January 2026 Grow Up Conference (GRWG)?
Who from GrowGeneration will attend the Grow Up Conference (GRWG) on January 20-21, 2026?
How can investors or commercial operators schedule meetings with GrowGeneration (GRWG) at the Vancouver event?
What solutions will GrowGeneration highlight for commercial cannabis cultivation at Grow Up Expo (GRWG)?
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