GrubMarket Raises $50 Million Series G to Fuel Growth and AI as the Largest Private Food Technology Company in the U.S.

Rhea-AI Summary

GrubMarket, the largest private food technology company in the U.S., has secured a $50 million Series G funding round, valuing the company at over $3.5 billion. The funding was led by Liberty Street Funds, with participation from multiple investors including 3Spoke Capital and ROC Venture Group.

The company reported significant growth metrics for 2024, including:

• Revenues exceeding $2 billion
• Expansion to all 50 U.S. states and global presence in 9 countries
• Over 12,000 employees worldwide
• Operations in more than 70 countries

GrubMarket launched GrubAssist AI, the first Enterprise AI software suite for the food supply chain industry, featuring patent-pending solutions including Business Analyst AI, AI Orders agent, and Cash Flow Analyst AI. The company serves thousands of grocery stores, restaurants, hotels, and other institutions while maintaining profitability and focusing on sustainable business practices.

Positive

• Secured $50M Series G funding at increased valuation of $3.5B
• Revenue exceeded $2B in 2024
• Maintaining profitability while scaling operations
• Successfully turned around Good Eggs acquisition to profitability in 2 months
• First-mover advantage in Enterprise AI solutions for food supply chain
• Expanded operations to all 50 U.S. states and 9 countries

Negative

• None.

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SAN FRANCISCO, March 18, 2025 /PRNewswire/ -- GrubMarket, the AI-powered technology enabler and digital transformer of the American food supply chain industry, as well as the largest private food technology company in the United States, announced today that it has raised around $50 million in a significantly higher valuated Series G funding round from Liberty Street Funds, 3Spoke Capital, ROC Venture Group, Portfolia, Pegasus Tech Ventures, Joseph Stone Capital, and other unnamed participants. This round values GrubMarket at over $3.5 billion.

"GrubMarket has experienced an incredible acceleration in growth over the last 12 months – our revenues surpassed $2 billion in 2024, and we became the largest private food technology company in the United States, while continuing to maintain a strong and healthy financial bottom line. As our business model is highly sustainable, this funding round was not a necessity, but rather an opportunity to align our valuation with the scale and strength of our business growth, our AI tech innovations, and the significant value we create for the industry," said Mike Xu, CEO of GrubMarket. "In 2024, GrubMarket released the first Enterprise AI software solution suite for the American food supply chain industry. We are proud to innovate within this industry and for this industry. With the help of our patent-pending AI solutions, the lagging American food supply chain industry will be able to catch and ride the massive American and global AI technology wave that has been moving across all industries. This Series G funding will turbocharge our AI software and business growth and extend our eCommerce reach globally. We will increase our investment in people, financial infrastructure, technology, and acquisitions. Above all, we will continue to operate a sustainable business as the foundation of this company."

As the only Enterprise AI solutions provider for the American food supply chain, a first mover in the tech-enabled B2B food eCommerce space, and a pioneer offering cutting-edge, AI-powered software-as-a-service solutions, GrubMarket uses technology to fundamentally transform the American and global food supply chain. GrubMarket's customers include tens of thousands of grocery stores, including almost all of the nationwide grocery store chains; restaurants; hotels; schools and universities; corporate offices; government facilities and bases; online food delivery companies; farms; and individual consumers. GrubMarket was also named to the prestigious CNBC Disruptor 50 list for two consecutive years, both in 2023 and 2024.  GrubMarket's CEO and Founder, Mike Xu, was recognized by Goldman Sachs (NYSE:GS) as one of the Most Exceptional Entrepreneurs of 2024.

GrubMarket's Sustainable California initiative has been actively running since 2023, serving as a multi-faceted, company-wide initiative with a mission to preserve California's farming environment, empower farmers, and reinvigorate the state's fragile agricultural ecosystem. Since its inception, this initiative has promoted organic farming practices, supported reforestation, and developed innovative technologies for a more resilient and sustainable food system. Sustainable California has sponsored the successful planting of over hundreds of thousands of trees in diverse regions throughout the state; supported California farmers seeking organic certification; and contributed efforts towards protecting the State's soil, water, and farmlands to ensure future agricultural prosperity. For 2025, GrubMarket's Sustainable California initiative aims to support the Los Angeles area with environmental restoration following the recent catastrophic wildfires, by sponsoring a reforestation project to plant trees throughout the region in partnership with non-profit reforestation organizations.

This investment round follows a series of major milestones for the company. GrubMarket released GrubAssist AI, the first Enterprise AI software solution suite built specifically for the food supply chain, featuring an innovative, patent-pending Business Analyst AI assistant that uses AI large language models to deliver a transformative business intelligence experience for users; the patent-pending AI Orders agent, which employs AI technology to collect and convert offline ordering information from voicemails, pdfs, and emails into accurate digital orders; and the Cash Flow Analyst AI assistant, which leverages AI to predict cash flow patterns and trends for food wholesalers and distributors. In 2024, the company also expanded to South Africa; acquired one of the largest foodservice companies in Texas; and acquired Good Eggs, a major online grocery provider on the West Coast, turning it around to achieve net profitability within the first two months after acquisition, after over a decade of net financial losses. Today, GrubMarket operates in all 50 U.S. States and has a global presence in Argentina, Canada, Chile, Colombia, Egypt, India, Mexico, South Africa, and Spain, with plans to expand further across the U.S., Canada, South America, Europe, Africa, and other parts of the world. The company does business in over 70 countries globally and has over 12,000 employees.

"GrubMarket has rapidly grown into a major food technology company by leveraging best-in-class AI-powered software solutions and strong operational discipline. The company's growth and scale are supported by established business fundamentals and a commitment to sustainability, benefiting farmers in California and across the U.S. Through persistent innovation in AI enterprise solutions, vertical SaaS operations software, and its eCommerce platform and ecosystem, GrubMarket has become a pioneer in transforming the trillion-dollar American food supply chain industry. Our fund is delighted and honored to be a part of GrubMarket's exciting journey ahead," said Kevin Moss, President of The Private Shares Fund and Managing Director of Liberty Street Advisors.

"ROC Venture Group continues to invest in GrubMarket, because its technology is transforming the highly fragmented and outdated U.S. food supply chain—eliminating waste, optimizing operations, and delivering fresher, more affordable produce to Americans. Ensuring access to nutritious food should be our foundation—because without it, nothing else truly matters," added Aaron Stafford, managing partner of ROC Venture Group.

Forward-Looking Statement

This announcement contains forward-looking statements. Forward-looking statements provide our current expectations or forecasts of future events. Forward-looking statements include statements about our expectations, beliefs, plans, objectives, intentions, assumptions and other statements that are not historical facts. Words or phrases such as "anticipate," "believe," "continue," "estimate," "expect," "intend," "may," "ongoing," "plan," "potential," "predict," "project," "strive," "will" or similar words or phrases, or the negatives of those words or phrases, may identify forward-looking statements, but the absence of these words does not necessarily mean that a statement is not forward-looking. Examples of forward-looking statements in this announcement include, but are not limited to, statements regarding our disclosure concerning the Company's operations, cash flows, and financial position.

For Media Inquiries:
GrubMarket Media Team
Email: media@grubmarket.com

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SOURCE GrubMarket

FAQ

What is the valuation of GrubMarket after its Series G funding round?

GrubMarket is valued at over $3.5 billion following its $50 million Series G funding round in March 2025.

How much revenue did GrubMarket generate in 2024?

GrubMarket reported revenues surpassing $2 billion in 2024.

What is GrubMarket's GrubAssist AI and what does it do?

GrubAssist AI is the first Enterprise AI software suite for the food supply chain, featuring Business Analyst AI, AI Orders agent, and Cash Flow Analyst AI for business intelligence and operations automation.

How many countries does GrubMarket operate in as of 2025?

GrubMarket operates in over 70 countries globally, with specific presence in the U.S. and 9 other countries including Argentina, Canada, Chile, Colombia, Egypt, India, Mexico, South Africa, and Spain.

What was GrubMarket's significant achievement with Good Eggs acquisition?

GrubMarket acquired Good Eggs, a major West Coast online grocery provider, and turned it profitable within two months after acquisition, following over a decade of net losses.