MoEngage Gets $100M to Scale Marketing AI Agents and Accelerate Expansion in North America
MoEngage (GS) announced a $100 million investment led by Goldman Sachs Alternatives and A91 Partners on November 5, 2025, taking total funding to more than $250 million. The company said its North America business doubled over the past year and now contributes the largest share of revenue.
The round will fund expansion of Merlin AI (AI Agents for offer and campaign decisioning), go-to-market and customer success hires in North America and EMEA, and platform innovation. The release cites performance examples: Glance cut campaign go-live times by 50%, and SoundCloud migrated > 120 million users in 12 weeks. MoEngage reported > 300 enterprise customers worldwide and emphasized momentum beyond legacy marketing clouds.
MoEngage (GS) ha annunciato un investimento di 100 milioni di dollari guidato da Goldman Sachs Alternatives e A91 Partners il 5 novembre 2025, portando il finanziamento totale a oltre 250 milioni di dollari. L'azienda ha detto che la sua attività in Nord America è raddoppiata nell'ultimo anno e ora rappresenta la quota maggiore dei ricavi.
Il round servirà per finanziare l'espansione di Merlin AI (AI Agents per decisioni su offerte e campagne), assunzioni di go-to-market e di customer success in Nord America e EMEA, e l'innovazione della piattaforma. Il comunicato cita esempi di performance: Glance ha ridotto i tempi di go-live delle campagne del 50%, e SoundCloud ha migrato oltre 120 milioni di utenti in 12 settimane. MoEngage ha dichiarato oltre 300 clienti enterprise in tutto il mondo e ha sottolineato lo slancio oltre i classici marketing clouds.
MoEngage (GS) anunció una inversión de 100 millones de dólares liderada por Goldman Sachs Alternatives y A91 Partners el 5 de noviembre de 2025, llevando la financiación total a más de 250 millones de dólares. La compañía dijo que su negocio en América del Norte duplicó en el último año y ahora aporta la mayor parte de los ingresos.
La ronda financiará la expansión de Merlin AI (AI Agents para la toma de decisiones de ofertas y campañas), contrataciones de go-to-market y de éxito del cliente en Norteamérica y EMEA, y la innovación de la plataforma. El comunicado cita ejemplos de rendimiento: Glance redujo los tiempos de implementación de campañas en un 50%, y SoundCloud migró a más de 120 millones de usuarios en 12 semanas. MoEngage reportó más de 300 clientes empresariales en todo el mundo y enfatizó el impulso más allá de las nubes de marketing heredadas.
MoEngage (GS)가 1억 달러 규모의 투자를 골드만 삭스 얼터너티브스와 A91 Partners가 주도해 2025년 11월 5일에 발표했고, 총 자금은 2.5억 달러 이상에 이르고 있습니다. 이 회사의 북미 사업은 지난 1년 간 두 배로 성장했고 현재 매출에서 가장 큰 비중을 차지합니다.
이번 라운드는 Merlin AI의 확장(오퍼와 캠페인 의사결정을 위한 AI 에이전트), 북미와 EMEA의 GTM 및 고객 성공 채용, 플랫폼 혁신에 자금을 사용할 예정입니다. 발표 자료에 따르면 성과 예로 Glance는 캠페인 시작 시간을 50% 단축했고, SoundCloud는 12주 만에 > 1.2억 명의 사용자를 이주켰습니다. MoEngage는 전 세계에 300개 이상 엔터프라이즈 고객을 보유하고 있으며, 기존 마케팅 클라우드 너머의 모멘텀을 강조했습니다.
MoEngage (GS) a annoncé un investissement de 100 millions de dollars dirigé par Goldman Sachs Alternatives et A91 Partners le 5 novembre 2025, portant le financement total à plus de 250 millions de dollars. L'entreprise a déclaré que son activité en Amérique du Nord a double depuis un an et représente désormais la plus grande part des revenus.
Cette levée financera l'expansion de Merlin AI (AI Agents pour la prise de décision des offres et des campagnes), les recrutements go-to-market et success client en Amérique du Nord et en EMEA, et l'innovation de la plateforme. Le communiqué cite des exemples de performance : Glance a réduit les délais de mise en production des campagnes de 50%, et SoundCloud a migré > 120 millions d'utilisateurs en 12 semaines. MoEngage a annoncé plus de 300 clients enterprise dans le monde et a mis en avant l'élan au-delà des legacy marketing clouds.
MoEngage (GS) kündigte eine Investition in Höhe von 100 Millionen Dollar an, die von Goldman Sachs Alternatives und A91 Partners geführt wird, am 5. November 2025, wodurch die Gesamtfinanzierung auf mehr als 250 Millionen Dollar steigt. Das Unternehmen sagte, dass sein Nordamerika-Geschäft im vergangenen Jahr verdoppelt wurde und nun den größten Anteil am Umsatz ausmacht.
Die Runde wird die Expansion von Merlin AI (AI Agents für Angebots- und Kampagnen-Entscheidungen), Go-to-Market- und Customer-Success-Einstellungen in Nordamerika und EMEA sowie Plattform-Innovation finanzieren. Die Mitteilung nennt Leistungsbeispiele: Glance hat die Kampagnen-Go-Live-Zeiten um 50% reduziert, und SoundCloud hat > 120 Millionen Benutzer in 12 Wochen migriert. MoEngage meldete weltweit > 300 Enterprise-Kunden und betonte Momentum jenseits traditioneller Marketing-Clouds.
MoEngage (GS) أعلنت عن استثمار قدره 100 مليون دولار بقيادة Goldman Sachs Alternatives و A91 Partners بتاريخ 5 نوفمبر 2025، ليصل إجمالي التمويل إلى أكثر من 250 مليون دولار. وقالت الشركة إن نشاطها في أمريكا الشمالية ازدادت وتيرته بمقدار الضعف خلال العام الماضي كما أنه الآن يساهم بأكبر حصة من الإيرادات.
ستستخدم الجولة لتمويل توسيع Merlin AI (وكلاء ذكاء اصطناعي لاتخاذ القرار في العروض والحملات)، وتعيينات Go-to-Market ونجاح العملاء في أميركا الشمالية وEEMEA، وابتكار المنصة. وتشير البيان إلى أمثلة الأداء: خفض Glance أوقات تشغيل الحملات بمقدار 50%، وهجرة SoundCloud لأكثر من 120 مليون مستخدم خلال 12 أسبوعاً. وأفادت MoEngage بأن لديها > 300 عميل مؤسسي على مستوى العالم وأكدت الزخم خارج منصات التسويق التقليدية.
- $100M growth round led by Goldman Sachs and A91 Partners
- Total funding now exceeds $250M
- North America revenue share doubled year-over-year
- Glance reported 50% faster campaign go-live using Merlin AI
- SoundCloud migrated 120 million users in 12 weeks
- Expansion of go-to-market and customer success teams in NA and EMEA
- None.
Insights
MoEngage raised
MoEngage secured
Key dependencies and risks include successful scaling of Merlin AI (Offer and Campaign Decisioning Agents) and effective expansion of go‑to‑market and customer success teams in North America and EMEA; execution failures there would limit impact. Watch for concrete signals: hires and regional team expansion announcements, enterprise migration case studies, and wider adoption metrics for Merlin AI over the next 12 months.
The round, led by Goldman Sachs Alternatives and A91 Partners, underscores MoEngage's global momentum, fueled by enterprises moving beyond legacy marketing clouds. The company's
The funding will accelerate innovation across MoEngage's Customer Engagement Platform, with a focus on expanding Merlin AI —a suite of AI Agents, including its newer Offer and Campaign Decisioning Agents, that help marketing and product teams at B2C brands launch campaigns faster and scale conversions with AI Decisioning. Glance, for example, reduced campaign go-live times by 50 percent using Merlin AI. MoEngage will also expand its go-to-market and customer success teams in
"Our global momentum on top of our category leadership in
"MoEngage has been an incredible partner in our growth journey," said Hope Barrett, Sr. Director of Martech at SoundCloud. "Their platform enabled us to seamlessly migrate more than 120 million users in just 12 weeks and leverage AI-driven insights to accelerate product launches that have strengthened retention across our paid user base."
Rajat Sood, a Managing Director at Goldman Sachs Alternatives, said, "Our investment in MoEngage reflects Goldman Sachs' commitment to backing category-leading technology platforms that are leveraging AI for serving enterprises globally. By leveraging our global network, expertise, and capital, we look forward to helping the company accelerate growth, expand into new markets, and deliver lasting value to its customers."
Kaushik Anand, Partner at A91 Partners, added, "We have gotten to know the MoEngage team over the last six years and have been impressed by their ability to constantly innovate and expand their product offerings. We are excited to back MoEngage as they look to scale their global customer footprint by empowering marketing and product teams with cutting-edge technology to build and retain customer relationships."
About MoEngage
Bengaluru and San Francisco Headquartered, MoEngage is an insights-led customer engagement platform, trusted by over 1,350 global consumer brands including SoundCloud, McAfee, Flipkart, Kayak, Domino's, Deutsche Telekom, Travelodge, and more. MoEngage empowers marketers and product owners with insights into customer behavior and the ability to act on those insights to engage customers across the web, mobile, email, social, and messaging channels. Its Merlin AI suite, a team of AI agents, enables marketers to launch campaigns faster and scale conversions with AI Decisioning. Consumer brands across 75 countries use MoEngage to power digital experiences for over 2 billion people every month.
MoEngage recognized as "Customers' Choice" in Gartner Peer Insights™ Voice of the Customer for Multichannel Marketing Hubs, May 2025
MoEngage was recognized as a "Strong Performer" in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024.
To learn more, visit www.moengage.com
About Growth Equity at Goldman Sachs Alternatives
Goldman Sachs (NYSE: GS) is one of the leading investors in alternatives globally, with over
The business is driven by a focus on partnership and shared success with its clients, seeking to deliver long-term investment performance drawing on its global network and deep expertise across industries and markets.
The alternative investments platform is part of Goldman Sachs Asset Management, which delivers investment and advisory services across public and private markets for the world's leading institutions, financial advisors and individuals. Goldman Sachs has more than
Since 2003, Growth Equity at Goldman Sachs Alternatives has invested over
About A91 Partners
Founded in 2018, A91 Partners is an investment firm which manages
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SOURCE MoEngage
FAQ
What did MoEngage announce on November 5, 2025 regarding funding?
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