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Goldman Sachs Group Inc. (GS) is a global financial services leader specializing in investment banking, asset management, and institutional trading. This page serves as a comprehensive resource for tracking the company's official announcements, strategic initiatives, and market-moving developments.
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Madhive, a leading CTV advertising software platform, has secured a $300 million investment from Goldman Sachs Asset Management's Private Equity business. This partnership aims to accelerate Madhive's growth in the CTV advertising market, particularly within local advertising, and expand into new channels like national advertisers and retail media networks.
Founded in 2016, Madhive's full-stack programmatic platform powers hundreds of millions of dollars in media across 20,000+ daily campaigns. The company's client base includes major broadcasters like FOX, Scripps, and TEGNA. With this investment, Madhive plans to increase its workforce by 20% in 2023, contrary to the downsizing trend in the tech industry.
Following the transaction, Adam Helfgott will transition to Strategic Advisor and Chairman of the Board, while Spencer Potts will become CEO of Madhive. The company's focus on modernizing the ad-tech ecosystem and its purpose-built platform for streaming TV advertising have positioned it for significant growth in the evolving digital TV advertising industry.
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