Zoominfo Technologies (GTM) Stock News

MNTN (NYSE: MNTN) and ZoomInfo (NASDAQ: GTM) have announced a strategic partnership to transform B2B advertising on Connected TV. The collaboration aims to democratize TV advertising for B2B brands by combining MNTN's Performance TV platform with ZoomInfo's GTM Intelligence Platform.

The partnership targets a $39 billion advertising market and provides access to ZoomInfo's database of over 100 million decision-makers. B2B marketers can now leverage AI-powered precision targeting to reach specific companies, job titles, and industries through streaming TV ads, while tracking key performance metrics like leads, conversions, and revenue.

Through MNTN's self-serve platform, advertisers can directly access ZoomInfo's data and intelligence, enabling automated campaign optimization and performance tracking. The integration allows B2B companies to execute cross-channel campaigns that combine premium Connected TV advertising with targeted reach to business decision-makers.

ZoomInfo (NASDAQ: GTM) has achieved TrustRadius' Top Rated Awards in nine categories, showcasing its continued excellence in customer satisfaction. The company's AI-powered GTM platform received recognition across multiple solutions: ZoomInfo Sales earned honors in Sales Intelligence, Intent Data & Market Intelligence; ZoomInfo Marketing won in Account-Based Marketing, Conversion Rate Optimization & MarketingOS; and Chorus was recognized for Conversation Intelligence, Sales Coaching & Call Recording. CEO Henry Schuck emphasized their focus on building an enterprise GTM platform that unifies data, insights, and execution. The platform serves organizations from mid-market to Fortune 500 companies, enabling revenue teams to target customers precisely and align with buyer decision-making processes through intelligent engagement.

ZoomInfo (GTM) has announced its premium lead sponsorship of the Broadway revival of 'Glengarry Glen Ross,' running at Palace Theatre through June 28, 2025. The star-studded production features Kieran Culkin, Bob Odenkirk, and Bill Burr, with Odenkirk receiving a Tony Award nomination. The play has broken Palace Theatre records with $2.4 million in weekly gross. The sponsorship strategically highlights the contrast between the play's 1970s chaotic sales environment and ZoomInfo's modern AI-powered GTM Intelligence Platform. The partnership includes visibility in the playbill, social media, email channels, website, theatre signage, and sponsorship of the closing party. CEO Henry Schuck emphasizes how the partnership symbolizes the evolution from traditional sales tactics to data-driven intelligence in modern sales processes.

ZoomInfo (NASDAQ: GTM) has announced a strategic partnership with Five by Five (5x5) Data to enhance its B2B data supply chain. The collaboration will give ZoomInfo access to 5x5's Identity Graph, one of the industry's largest ecosystems of contact and behavioral data. This partnership aims to improve data accuracy and reduce data decay through 5x5's member-driven collaborative data validation model. The integration will enhance ZoomInfo's Go-To-Market Intelligence Platform by providing more comprehensive data points and insights across various industries. The partnership will explore leveraging 5x5's advanced identity graph to offer a more complete view of individuals and companies, ultimately delivering better outcomes for customers through more accurate and up-to-date information.