ZoomInfo Connector Provides GTM Context Layer for Buyer Intent with Gemini Enterprise

Key Terms

buyer intent technical

Buyer intent is the measured likelihood that an individual or organization is actively researching, comparing, or preparing to buy a product, service, or asset, inferred from signals like search queries, website behavior, content downloads, form submissions, or direct inquiries. For investors, buyer intent matters because aggregated intent signals can foreshadow changes in sales, demand trends, or the effectiveness of a company’s marketing and sales efforts — like seeing footprints leading toward a shop before judging how busy it will be.

data lineage technical

Data lineage is a map that shows where a piece of data came from, how it moved and changed, and where it is used — like a package tracking history for information. For investors, clear lineage helps verify that financial metrics, risk models, or product analytics are built on reliable inputs, supports regulatory audits, and reduces the chance that decisions are based on corrupted or misunderstood data.

audit logging technical

Audit logging is the systematic recording of who did what, when, and where within a company’s digital systems, like a detailed event diary for computers and applications. Investors care because these records help prove that controls are working, detect fraud or mistakes quickly, and support regulatory compliance—similar to having security camera footage and receipts that make a business more trustworthy and reduce the risk of costly surprises.

model context protocol technical

A model context protocol is a set of rules or guidelines that determine how a financial model interprets and applies information within a specific situation. It helps ensure consistent and accurate analysis by clarifying what data or assumptions are relevant in a given scenario. For investors, it provides clarity on how predictions or assessments are made, increasing confidence in decision-making.

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VANCOUVER, Wash.--(BUSINESS WIRE)-- ZoomInfo (NASDAQ: GTM), the all-in-one GTM platform, has confirmed a native connector between Gemini Enterprise, Google Cloud's enterprise AI platform, and ZoomInfo's headless GTM context layer. The connector gives mutual customers verified account, contact, and buyer intent data directly inside Gemini Enterprise, in natural language.

ZoomInfo Data Now Available Inside Gemini Enterprise

Gemini Enterprise connects an organization's business data, applications, and workflows to Google's Gemini models through a library of connectors. ZoomInfo is now one of those connectors, configured by an administrator as a data store inside the Gemini Enterprise console. From that point, any Gemini Enterprise agent can query ZoomInfo's data directly, replacing the exported account lists and manual enrichment steps teams have typically layered on top of enterprise AI tools.

Users can enrich account and contact profiles, analyze buyer intent signals, and search ZoomInfo's news and Scoops coverage, all from inside Gemini Enterprise. Every query runs against ZoomInfo's GTM Context Graph, the same identity-resolved data on more than 100 million companies and 500 million contacts that ZoomInfo customers see inside the platform itself.

The ZoomInfo connector for Gemini Enterprise joins a growing set of surfaces that reach ZoomInfo through GTM.AI, including Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Claude, and ChatGPT. Each surface connects to the same data graph and the same governance posture: access control, permissioning, data lineage, and audit logging, tied to a customer's existing Gemini Enterprise and ZoomInfo permissions.

The native connector model matters because B2B contact data decays quickly, and roughly 70% of records change in a given year. A natural-language question about buyer intent, answered against stale data, returns a confident but wrong answer. Grounding Gemini Enterprise agents in ZoomInfo's continuously refreshed graph is what makes that answer reliable enough to act on.

The ZoomInfo connector for Gemini Enterprise is in public preview, available to Gemini Enterprise customers "across global location options. Google Cloud publishes setup documentation covering how administrators can configure ZoomInfo as a Gemini Enterprise data store.

About ZoomInfo

ZoomInfo (NASDAQ: GTM), the all-in-one AI GTM platform, enables sales, marketing, and customer success teams to execute their go-to-market strategy with confidence. Powered by the industry's most comprehensive B2B data, including more than 100 million companies, 500 million contacts, and billions of signals, ZoomInfo delivers the intelligence, automation, and integrations that modern revenue teams need to identify, engage, and convert their best buyers.

GTM.AI is ZoomInfo's headless GTM context layer. It is the API and Model Context Protocol home for AI agents, powering integrations across Salesforce Agentforce, HubSpot Breeze, Microsoft Copilot Studio, Claude, ChatGPT, and dozens more.

Learn more at zoominfo.com and gtm.ai.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260803288094/en/

Media contact: Public Relations Team, ZoomInfo: PR@zoominfo.com

Source: ZoomInfo