Atlanta Braves Spring Training Games to Air in Spanish on Gray Media’s Telemundo Affiliate Stations Across the Southeast
Rhea-AI Summary
Gray Media (NYSE: GTN) has announced an expansion of its Atlanta Braves Spring Training broadcast coverage, offering Spanish-language broadcasts for the first time across its 21 Telemundo Affiliate Stations in the Southeast. The initiative includes two games in March 2025: Minnesota on March 15 at 6:05pm and Detroit on March 22 at 1:05pm.
This Spanish-language coverage is part of Gray Media's exclusive rights to broadcast ten Atlanta Braves Spring Training games in 2025. The broadcasts will reach viewers across Telemundo stations in Georgia, Alabama, Tennessee, South Carolina, and Mississippi, expanding the Braves' reach to Spanish-speaking audiences throughout the region.
Positive
- Expansion into Spanish-language broadcasting opens new market opportunities
- Leverages existing broadcast rights to reach additional demographic
- Strengthens GTN's position in Southeast regional sports broadcasting
Negative
- initial rollout with only 2 out of 10 games in Spanish
- Regional-only coverage may limit potential viewer reach
News Market Reaction – GTN
In the trading session that priced this news, GTN gained 1.84%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
ATLANTA, March 11, 2025 (GLOBE NEWSWIRE) -- For the first time, Atlanta Braves fans will be able to watch two Spring Training games in Spanish on Telemundo this March. As an extension of its broadcast deal to exclusively air ten Atlanta Braves Spring Training games in 2025, Gray Media will air two of these games simultaneously in Spanish across its 21 Telemundo Affiliate Stations across the Southeast:
- Sat., 3/15 vs Minnesota, 6:05pm
- Sat., 3/22 vs Detroit, 1:05pm
These games will air on the following Gray Media stations that comprise Telemundo Georgia, Telemundo Alabama, Telemundo Tennessee, Telemundo South Carolina, and Telemundo Mississippi:
| Atlanta (WKTB) Savannah (WPHJ) Augusta (WGAT) Columbus (WCTA) Macon (WTMH) Albany (WTSG) Birmingham (WTBM) Huntsville (WTHV) Mobile (WMBP) Montgomery (WBXM) Dothan (WRGX) | Nashville (WTNX) Memphis (WTME) Knoxville (WBXX) Greenville-Spartanburg-Asheville (WDKT) Myrtle Beach-Florence (WXIV) Charleston (WZCH) Columbia (WTES) Biloxi-Gulfport (WTBL) Meridian (WOOK) Hattiesburg (WLHA) |
The full Atlanta Braves Spring Training schedule and tickets are available at Braves.com/SpringTraining.
About Atlanta Braves:
Based in Atlanta since 1966, the Braves are the longest continuously operating franchise in Major League Baseball. Since 1991, Braves teams have earned two National League wild cards, 21 division championships, six National League pennants, and two World Series titles. Atlanta Braves games are telecast on FanDuel Sports Network South and FanDuel Sports Network Southeast. Radio broadcasts can be heard in Atlanta on 680 The Fan (AM)/93.7 (FM) and regionally on the Atlanta Braves Radio Network. Follow the Braves at braves.com, facebook.com/braves, and X.com/braves.
About Gray Media:
Gray Media, Inc. (NYSE: GTN), is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 44 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.
Media Contacts:
Sarit Babboni | sarit.babboni@braves.com or 404.614.1535
Susan Sim Oh | VP, Strategy and Operations, Gray Telemundo Affiliate Station Group | susan.oh@graymedia.com
