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Gray Media Names Jon Pollard as General Manager of WTOK in Meridian, Mississippi

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Gray Media (NYSE: GTN) named Jon Pollard as General Manager of WTOK in Meridian, Mississippi, effective November 3, 2025. Pollard brings 20 years of broadcast experience, including leadership of WMDN/WGBC and prior roles at WHPM and WTOK, where he served as regional sales manager and account executive.

His background includes launching WHPM in 2011, expanding newscasts, and growing ratings and revenue. Pollard has served on the Mississippi Association of Broadcasters board and local nonprofit and civic boards. Gray Media is a multimedia company serving 113 TV markets and reaching about 37% of U.S. TV households.

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News Market Reaction 1 Alert

-1.02% News Effect

On the day this news was published, GTN declined 1.02%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

ATLANTA, Oct. 22, 2025 (GLOBE NEWSWIRE) -- Gray Media has named Jon Pollard as the next General Manager of WTOK, Gray’s ABC, CW, and Telemundo affiliates in Meridian, Mississippi, effective November 3, 2025.

Jon has twenty years of experience in the broadcast television industry. He most recently led WMDN/WGBC; the CBS, NBC, FOX affiliates in East Mississippi, while operating a regional hub of 18 digital streams in Meridian. He also served as Vice President and General Manager for Waypoint Media’s Fox affiliate, WHPM, in Hattiesburg, Mississippi and was part of the team that launched the station in 2011. During his time at WHPM, the station added multiple newscasts, growing ratings and revenue. Prior to that, he worked for Gray Media at WTOK for nine years as Regional Sales Manager and Account Executive.

Jon has served as a board member for the Mississippi Association of Broadcasters, an advisory board member for the Salvation Army, and is a member of the Meridian Rotary Club. Jon earned his Associate of Science degree from Meridian Community College.

About Gray Media:

Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

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FAQ

Who is Jon Pollard and what role will he take at Gray Media (GTN)?

Jon Pollard will become General Manager of WTOK in Meridian, Mississippi, effective November 3, 2025.

When does Jon Pollard start as WTOK General Manager and what is his experience?

He starts on November 3, 2025 and has 20 years of broadcast television experience, including leadership at WMDN/WGBC and WHPM.

Does the WTOK management change affect Gray Media (GTN) corporate strategy or markets?

The announcement is a local management appointment; it does not state any corporate strategy or market-wide changes for Gray Media (GTN).

What local accomplishments does Jon Pollard bring to WTOK in Meridian?

He helped launch WHPM in 2011 and during his tenure added newscasts that grew ratings and revenue, per the announcement.

How large is Gray Media's reach and how might local leadership at WTOK fit into that scale?

Gray Media serves 113 TV markets and reaches about 37% of U.S. TV households; local station leadership supports performance within that national portfolio.
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