Gray Media Names Kristy Santiago as General Manager of KFVS in Cape Girardeau, Missouri
Gray Media (NYSE: GTN) named Kristy Santiago as General Manager of KFVS (CBS/CW) in Cape Girardeau, MO and WQWQ-LD (Telemundo) in Paducah, KY, effective January 7, 2026.
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Rhea-AI Summary
Gray Media (NYSE: GTN) named Kristy Santiago as General Manager of KFVS (CBS/CW) in Cape Girardeau, MO and WQWQ-LD (Telemundo) in Paducah, KY, effective January 7, 2026.
Santiago brings decades of television management and sales experience, having most recently served as General Manager of KION (CBS), KMUV (Telemundo) and KCBA (CW) in Monterey, CA, with prior leadership roles in Grand Junction, CO and Palm Springs, CA. She has led multiple network affiliation launches and served on boards including the California Broadcasters Association, Girls Inc., and Goodwill Central Coast.
Gray Media is a multimedia company headquartered in Atlanta that owns local TV stations and digital assets across 113 markets, reaching about 37% of US TV households, and operates the largest Telemundo affiliate group with 44 markets.
Details
News Market Reaction – GTN
On Jan 7, the day this news came out, GTN closed 7.95% below the previous close.
Data tracked by StockTitan Argus for the Jan 7 session.
Key Figures
- Television markets
- 113 markets
- Local TV and digital portfolio reach
- Household reach
- 37% of US TV households
- Coverage of Gray’s station portfolio
- Top-rated markets
- 78 markets
- Markets with top-rated television station in 2024
- Top 1st/2nd rated markets
- 99 markets
- Markets with first and/or second highest rated station in 2024
- Telemundo affiliate markets
- 44 markets
- Size of Gray’s Telemundo affiliate group
- Market cap
- $501,245,466
- Equity value prior to this announcement
- Current share price
- $4.78
- Price before publication, 24h change -2.65%
- 52-week range
- $3.13–$6.305
- Price vs low/high before this news
Historical Context
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Renewed multi-year NBC affiliations across 54 Gray-owned stations.
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Hired experienced Wall Street analyst to lead investor relations.
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Agreed to acquire WBBJ 7, expanding portfolio near existing markets.
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Issued $250M of additional 9.625% notes to refinance higher-cost debt.
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Launched nationwide “We the People” storytelling project through July 4, 2026.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
ATLANTA, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Gray Media, Inc. has named Kristy Santiago as the next General Manager of KFVS (CBS and CW) in Cape Girardeau, Missouri and WQWQ-LD (Telemundo) in Paducah, Kentucky.
Kristy brings decades of experience in television station management and sales operations. Throughout her career, she has overseen operations for multiple networks across several markets. She was instrumental in launching a number of Telemundo, CW and FOX affiliations.
Most recently, Kristy served as General Manager of KION (CBS), KMUV (Telemundo), KCBA (CW) in Monterey, CA. She also served in leadership positions in Grand Junction, CO and Palm Springs, CA.
In addition to her professional accomplishments, Kristy has been active in both industry and community organizations. She has served on Boards including the California Broadcasters Association, Girls Inc. and Goodwill Central Coast.
About Gray Media:
Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.
Contact:
Mike King, SMVP, Chief Marketing Officer, 404-266-8333
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