Gray Media Names Shalayna Valencia as General Manager of KOSA in Odessa, Texas

Rhea-AI Summary

Gray Media (NYSE: GTN) has appointed Shalayna Valencia as the new General Manager and Director of Sales for KOSA, their CBS affiliate station in Odessa, Texas. Valencia brings over 20 years of media industry experience, having previously served as Market President at Townsquare Media and Digital Sales Director at Hearst. She started her career as an Account Executive at KWES in Midland/Odessa. Gray Media is a leading multimedia company, owning the largest portfolio of top-rated local television stations and digital assets across 113 markets, reaching approximately 37% of US television households. The company maintains the top-rated station in 78 markets and first/second-highest rated stations in 99 markets as of 2024. Gray's portfolio includes the largest Telemundo Affiliate group spanning 44 markets, along with various media properties including Raycom Sports, Tupelo Media Group, PowerNation Studios, and production facilities.

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       ATLANTA, June 10, 2025 (GLOBE NEWSWIRE) -- Gray Media, Inc. has named Shalayna Valencia as the next General Manager and Director of Sales for KOSA, the CBS affiliate in Odessa, Texas. 

        Shalayna is a seasoned leader in the media and digital space, known for her creativity, strategic thinking, and commitment to team development. She began her career as an Account Executive at KWES in Midland/Odessa and has since held key leadership roles, including Market President at Townsquare Media and most recently, Digital Sales Director at Hearst.

        With over two decades of experience, Shalayna has built a track record of driving growth, leading high-performing teams, and delivering impactful marketing solutions. Shalayna is also a proud native of Levelland, Texas, and brings small-town values and a big-picture mindset to everything she does.

About Gray Media:

         Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets.  The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services.  Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

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FAQ

Who is the new General Manager of KOSA-TV in Odessa, Texas?

Shalayna Valencia has been appointed as the new General Manager and Director of Sales for KOSA, Gray Media's CBS affiliate in Odessa, Texas.

What is Gray Media's (GTN) current market reach in the US?

Gray Media reaches approximately 37% of US television households, operating in 113 television markets with the top-rated station in 78 markets.

What is Shalayna Valencia's previous experience in media?

Valencia has over 20 years of experience, including roles as Market President at Townsquare Media, Digital Sales Director at Hearst, and Account Executive at KWES in Midland/Odessa.

How many television markets does Gray Media (GTN) operate in?

Gray Media operates in 113 television markets and owns the largest Telemundo Affiliate group with 44 markets.

What media properties does Gray Media (GTN) own besides television stations?

Gray Media owns Gray Digital Media, Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.