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Gray Media Names Shalayna Valencia as General Manager of KOSA in Odessa, Texas

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Gray Media (NYSE: GTN) has appointed Shalayna Valencia as the new General Manager and Director of Sales for KOSA, their CBS affiliate station in Odessa, Texas. Valencia brings over 20 years of media industry experience, having previously served as Market President at Townsquare Media and Digital Sales Director at Hearst. She started her career as an Account Executive at KWES in Midland/Odessa. Gray Media is a leading multimedia company, owning the largest portfolio of top-rated local television stations and digital assets across 113 markets, reaching approximately 37% of US television households. The company maintains the top-rated station in 78 markets and first/second-highest rated stations in 99 markets as of 2024. Gray's portfolio includes the largest Telemundo Affiliate group spanning 44 markets, along with various media properties including Raycom Sports, Tupelo Media Group, PowerNation Studios, and production facilities.
Gray Media (NYSE: GTN) ha nominato Shalayna Valencia come nuova General Manager e Direttrice delle Vendite per KOSA, la loro stazione affiliata CBS a Odessa, Texas. Valencia vanta oltre 20 anni di esperienza nel settore dei media, avendo ricoperto in precedenza il ruolo di Market President presso Townsquare Media e di Digital Sales Director presso Hearst. Ha iniziato la sua carriera come Account Executive presso KWES a Midland/Odessa. Gray Media è una società multimediale leader, proprietaria del più grande portafoglio di stazioni televisive locali di alto livello e asset digitali in 113 mercati, raggiungendo circa il 37% delle famiglie televisive statunitensi. La società gestisce la stazione più seguita in 78 mercati e le stazioni con la prima o seconda posizione in 99 mercati nel 2024. Il portafoglio di Gray include il più grande gruppo di affiliati Telemundo in 44 mercati, insieme a diverse proprietà mediatiche come Raycom Sports, Tupelo Media Group, PowerNation Studios e strutture di produzione.
Gray Media (NYSE: GTN) ha nombrado a Shalayna Valencia como la nueva Gerente General y Directora de Ventas para KOSA, su estación afiliada a CBS en Odessa, Texas. Valencia aporta más de 20 años de experiencia en la industria de medios, habiendo sido anteriormente Presidenta de Mercado en Townsquare Media y Directora de Ventas Digitales en Hearst. Comenzó su carrera como Ejecutiva de Cuentas en KWES en Midland/Odessa. Gray Media es una empresa multimedia líder, propietaria de la cartera más grande de estaciones de televisión locales de alta audiencia y activos digitales en 113 mercados, alcanzando aproximadamente al 37% de los hogares televisivos de EE. UU. La compañía mantiene la estación mejor calificada en 78 mercados y las estaciones con la primera o segunda posición en 99 mercados en 2024. El portafolio de Gray incluye el grupo de afiliados Telemundo más grande, que abarca 44 mercados, junto con diversas propiedades mediáticas como Raycom Sports, Tupelo Media Group, PowerNation Studios y estudios de producción.
Gray Media (NYSE: GTN)는 텍사스 오데사에 위치한 CBS 계열 방송국 KOSA의 새로운 총괄 매니저 겸 영업 이사로 Shalayna Valencia를 임명했습니다. Valencia는 Townsquare Media의 시장 대표와 Hearst의 디지털 영업 이사로 근무한 경력을 포함해 20년 이상의 미디어 산업 경험을 보유하고 있습니다. 그녀는 Midland/Odessa의 KWES에서 계정 담당자로 경력을 시작했습니다. Gray Media는 113개 시장에서 최고 등급의 지역 TV 방송국과 디지털 자산을 가장 많이 보유한 선도적인 멀티미디어 기업으로, 미국 TV 가구의 약 37%에 도달하고 있습니다. 이 회사는 2024년 기준 78개 시장에서 최고 등급 방송국을, 99개 시장에서 1위 또는 2위 등급 방송국을 운영 중입니다. Gray의 포트폴리오에는 44개 시장에 걸친 최대 규모의 Telemundo 계열사 그룹과 함께 Raycom Sports, Tupelo Media Group, PowerNation Studios, 제작 시설 등 다양한 미디어 자산이 포함되어 있습니다.
Gray Media (NYSE : GTN) a nommé Shalayna Valencia nouvelle Directrice Générale et Directrice des Ventes de KOSA, leur station affiliée CBS à Odessa, Texas. Valencia possède plus de 20 ans d'expérience dans l'industrie des médias, ayant précédemment occupé les postes de Présidente de Marché chez Townsquare Media et de Directrice des Ventes Digitales chez Hearst. Elle a débuté sa carrière en tant que Chargée de Comptes chez KWES à Midland/Odessa. Gray Media est une entreprise multimédia de premier plan, propriétaire du plus grand portefeuille de stations de télévision locales les mieux notées et d'actifs numériques répartis sur 113 marchés, atteignant environ 37 % des foyers télévisés américains. La société détient la station la mieux notée dans 78 marchés et les stations classées première ou deuxième dans 99 marchés en 2024. Le portefeuille de Gray comprend le plus grand groupe d'affiliés Telemundo couvrant 44 marchés, ainsi que diverses propriétés médiatiques telles que Raycom Sports, Tupelo Media Group, PowerNation Studios et des studios de production.
Gray Media (NYSE: GTN) hat Shalayna Valencia zur neuen General Managerin und Vertriebsleiterin für KOSA, ihren CBS-Partner in Odessa, Texas, ernannt. Valencia bringt über 20 Jahre Erfahrung in der Medienbranche mit, zuvor war sie Market President bei Townsquare Media und Digital Sales Director bei Hearst. Ihre Karriere begann sie als Account Executive bei KWES in Midland/Odessa. Gray Media ist ein führendes Multimedia-Unternehmen, das das größte Portfolio an erstklassigen lokalen Fernsehsendern und digitalen Assets in 113 Märkten besitzt und rund 37 % der US-Fernsehhaushalte erreicht. Das Unternehmen betreibt 2024 in 78 Märkten den meistgesehenen Sender sowie in 99 Märkten die Sender mit Platz eins oder zwei. Zum Portfolio von Gray gehört die größte Telemundo-Affiliates-Gruppe mit 44 Märkten sowie verschiedene Medienunternehmen wie Raycom Sports, Tupelo Media Group, PowerNation Studios und Produktionsstätten.
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       ATLANTA, June 10, 2025 (GLOBE NEWSWIRE) -- Gray Media, Inc. has named Shalayna Valencia as the next General Manager and Director of Sales for KOSA, the CBS affiliate in Odessa, Texas. 


        Shalayna is a seasoned leader in the media and digital space, known for her creativity, strategic thinking, and commitment to team development. She began her career as an Account Executive at KWES in Midland/Odessa and has since held key leadership roles, including Market President at Townsquare Media and most recently, Digital Sales Director at Hearst.

        With over two decades of experience, Shalayna has built a track record of driving growth, leading high-performing teams, and delivering impactful marketing solutions. Shalayna is also a proud native of Levelland, Texas, and brings small-town values and a big-picture mindset to everything she does.

About Gray Media:

         Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 37 percent of US television households. The portfolio includes 78 markets with the top-rated television station and 99 markets with the first and/or second highest rated television station during 2024, as well as the largest Telemundo Affiliate group with 44 markets.  The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services.  Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. For more information, please visit www.graymedia.com.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

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FAQ

Who is the new General Manager of KOSA-TV in Odessa, Texas?

Shalayna Valencia has been appointed as the new General Manager and Director of Sales for KOSA, Gray Media's CBS affiliate in Odessa, Texas.

What is Gray Media's (GTN) current market reach in the US?

Gray Media reaches approximately 37% of US television households, operating in 113 television markets with the top-rated station in 78 markets.

What is Shalayna Valencia's previous experience in media?

Valencia has over 20 years of experience, including roles as Market President at Townsquare Media, Digital Sales Director at Hearst, and Account Executive at KWES in Midland/Odessa.

How many television markets does Gray Media (GTN) operate in?

Gray Media operates in 113 television markets and owns the largest Telemundo Affiliate group with 44 markets.

What media properties does Gray Media (GTN) own besides television stations?

Gray Media owns Gray Digital Media, Raycom Sports, Tupelo Media Group, PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.
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