InvestigateTV+ Grows Clearances for 2024 – 2025 Season

Rhea-AI Summary

Gray Media (NYSE: GTN) announced significant expansion for its news magazine, InvestigateTV+, for the 2024-2025 season. The weekend edition is now cleared in 67% of the U.S., while the weekday edition reaches 46% of the U.S. New markets include major cities like New York, Chicago, and Philadelphia. Both editions launch their new seasons on September 9th.

The program has shown strong growth, with the weekday edition increasing Adults 18+ impressions by 9% from September 2023 to May 2024, and the weekend show growing by 8% in the same period. Gray's COO, Sandy Breland, attributes this success to the power of Gray's top-rated stations. The expansion allows for broader delivery of impactful information to viewers.

Positive

• InvestigateTV+ weekend edition cleared in 67% of U.S. markets for 2024-2025 season
• Weekday edition of InvestigateTV+ expanding to 46% of U.S. markets
• Weekday edition grew 9% in Adults 18+ impressions from September 2023 to May 2024
• Weekend show grew 8% in Adults 18+ impressions over the same period
• Expansion into major non-Gray markets including New York City, Chicago, and Philadelphia

Negative

• None.

News Market Reaction

-2.21%

1 alert

-2.21% News Effect

On the day this news was published, GTN declined 2.21%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

ATLANTA , Sept. 04, 2024 (GLOBE NEWSWIRE) -- Gray Media (NYSE: GTN) today announced that InvestigateTV+, its award-winning 30-minute news magazine, is now cleared on weekends in 67% of the U.S for the 2024 – 2025 season.   The weekday edition of the program is also expanding its reach to 46% of the U.S. this fall. InvestigateTV+ and InvestigateTV+ Weekend will launch their new seasons the week of September 9^th.

InvestigateTV+ Weekend, formerly known as InvestigateTV, is entering its fourth season. It launched in all 113 Gray markets in 2021 and started expanding into non-Gray markets for the 2023 – 2024 season.   New markets adding the program this fall include New York City, Chicago, Philadelphia, Dallas-Ft. Worth, San Francisco, Tampa-St. Petersburg. Seattle-Tacoma, Detroit, Miami, Sacramento, and Raleigh-Durham.

InvestigateTV+ started a weekday edition in September 2023 in all 113 Gray markets.   In its second season, InvestigateTV+ will air weekdays in 13 additional non-Gray markets, including Chicago, Boston, Detroit, and Indianapolis.

“The InvestigateTV+ program has grown consistently thanks to the power of Gray’s top-rated stations,” Gray’s Chief Operating Officer Sandy Breland said.   “With this growing footprint, we can deliver impactful information to even more viewers.”

The weekday edition of InvestigateTV+ grew 9% in Adults 18+ impressions from September 2023 to May 2024, according to Nielsen.  Over the same months, the weekend show, in its third season, grew Adults 18+ impressions by 8%, per Nielsen.

“Our ratings momentum proves the audience is hungry for this type of content and the team is excited to extend our reach and help more people through investigative stories and solutions,” said Lee Zurik, Gray’s Senior Vice President, News Strategy and Innovation.

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc.  The company is the nation’s largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station, as well as the largest Telemundo Affiliate group with 43 markets totaling nearly 1.5 million Hispanic TV Households.  The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services.  Gray’s additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Gray owns a majority interest in Swirl Films. For more information, please visit www.graymedia.com.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

FAQ

What is the current market reach of InvestigateTV+ for the 2024-2025 season?

For the 2024-2025 season, InvestigateTV+ weekend edition is cleared in 67% of U.S. markets, while the weekday edition reaches 46% of U.S. markets.

When will the new seasons of InvestigateTV+ and InvestigateTV+ Weekend launch?

Both InvestigateTV+ and InvestigateTV+ Weekend will launch their new seasons the week of September 9th, 2024.

How has the viewership of InvestigateTV+ changed from September 2023 to May 2024?

The weekday edition of InvestigateTV+ grew 9% in Adults 18+ impressions, while the weekend show grew 8% in Adults 18+ impressions during this period, according to Nielsen.

Which new major markets will InvestigateTV+ be expanding into for the 2024-2025 season?

New markets adding InvestigateTV+ include New York City, Chicago, Philadelphia, Dallas-Ft. Worth, San Francisco, Tampa-St. Petersburg, Seattle-Tacoma, Detroit, Miami, Sacramento, and Raleigh-Durham.