Orlando Magic and Gray Media Announce Full Season Broadcast Partnership

Gray Media (GTN) entered a full-season broadcast partnership with the Orlando Magic to air approximately 70 regular season games in Gainesville, Panama City, and Tallahassee during the 2026-27 NBA season.

Rhea-AI Summary

Gray Media (GTN) entered a full-season broadcast partnership with the Orlando Magic to air approximately 70 regular season games in Gainesville, Panama City, and Tallahassee during the 2026-27 NBA season.

All non-national-exclusive games will be shown free, over-the-air on WTGB 34.3, WJHG 7.6, and WCTV 6.3, each affiliated with the 365BLK network and also carried on local cable. Select games will additionally air on Gray’s ABC, NBC, CBS, and MyNetwork stations in these markets. Dante Marchitelli will handle play-by-play alongside analyst Jeff Turner, with Kendra Douglas as team reporter. The Magic plan to announce a direct-to-consumer streaming partner at a later date.

Market Reaction – GTN

+4.01% $4.93 2.6x vol

15m delay

+4.01% Vs previous close

$4.93 Last Price

$4.65 $5.00 Day Range

$507.71M Market Cap

2.6x Rel. Volume

Following this news, GTN has gained 4.01%, reflecting a moderate positive market reaction. Our momentum scanner has triggered 5 alerts so far, indicating moderate trading interest and price volatility. The stock is currently trading at $4.93. Trading volume is elevated at 2.6x the average, suggesting notable buying interest.

Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.

Market Context

Across 5 tag-specific partnership events, GTN's average move was -1.94%. That record adds a cautious...

Analysis

Across 5 tag-specific partnership events, GTN's average move was -1.94%. That record adds a cautious historical comparator to this broadcast agreement; no deal economics were disclosed, so subsequent filings and scheduling details remain relevant.

Key Figures

Regular-season games: approximately 70 games Broadcast season: 2026–27 Full-power television markets: 117 markets +4 more

7 metrics

Regular-season games approximately 70 games 2026–27 Orlando Magic season broadcast partnership

Broadcast season 2026–27 Orlando Magic regular-season coverage

Full-power television markets 117 markets Gray Media company profile

U.S. television household reach approximately 37% Gray Media company profile

Top-rated station markets 78 markets Gray Media company profile

First- or second-highest-rated markets 101 markets Across 116 Nielsen-measured markets in 2025

Telemundo affiliate markets 46 markets Gray Media company profile

Previous Partnership Reports

5 past events · Latest: Jul 16 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 16	NBA broadcast partnership	Positive	-0.5%	Gray expanded free Atlanta Hawks coverage across Georgia for the 2026–27 season.
Mar 09	Baseball broadcast partnership	Positive	-3.9%	Gray and the Cincinnati Reds agreed to simulcast ten regular-season games annually.
Feb 24	Sports media partnership	Positive	+0.0%	Gray became regional broadcast home for Portland Fire and Portland Thorns.
Feb 12	Baseball programming partnership	Positive	-3.3%	Gray expanded free Cardinals programming through the Home Plate package.
Feb 03	Baseball broadcast partnership	Positive	-2.0%	Gray extended its Kansas City Royals partnership across up to eighteen markets.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

GTN's five tag-specific partnership events all had non-positive 24-hour reactions, averaging -1.94%.

Key Terms

over-the-air, direct-to-consumer, full-power television markets, average all-day ratings

4 terms

over-the-air technical

"broadcast over-the-air on WTGB 34.3 in Gainesville"

Over-the-air means sending data, software or updates wirelessly to devices without needing a physical connection or in-person visit, like receiving a new app or firmware update through your phone or car’s cellular connection. Investors care because it lets companies fix bugs, add features, or patch security remotely, reducing recall costs and boosting user experience and recurring revenue, while also introducing regulatory and cybersecurity risks that can affect value.

direct-to-consumer technical

"announce a direct-to-consumer streaming partner"

A direct-to-consumer (DTC) model is when a company sells its products or services straight to customers, skipping middlemen like retailers or wholesalers. For investors, DTC matters because it can mean higher profit margins, closer customer relationships and faster feedback—like a baker who sells directly from the shop instead of through a grocery chain—while also exposing the business to costs for marketing, customer support and logistics that affect growth and profitability.

full-power television markets technical

"serve 117 full-power television markets"

Full-power television markets are areas served by licensed TV stations that operate at higher transmitter strength and coverage, reaching most homes in a region rather than a small neighborhood. For investors, these markets matter because stations with full-power status command larger audiences and stronger carriage and advertising rights—similar to a full-size retail store versus a small kiosk—affecting potential revenue, regulatory obligations, and the value of broadcast assets.

average all-day ratings technical

"in average all-day ratings across the 116 of such markets"

Average all-day ratings measure the typical size of a TV audience across an entire broadcast day by averaging viewership or ratings points over all dayparts (morning, daytime, prime, late night). For investors, it shows how many people a channel or program reaches on a regular day—similar to counting foot traffic in a store over a whole day—which helps gauge advertising reach, revenue potential, and competitive audience trends.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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ATLANTA, Sept. 02, 2026 (GLOBE NEWSWIRE) -- The Orlando Magic and Gray Media today announced a partnership to telecast approximately 70 regular season Magic games for viewers in Gainesville, Panama City, and Tallahassee during the 2026-27 season. All regular season games, excluding national exclusives, will be broadcast over-the-air on WTGB 34.3 in Gainesville, WJHG 7.6 in Panama City, and WCTV 6.3 in Tallahassee. Each channel is affiliated with the 365BLK network and is also available on local cable systems.   In addition, select games will air on Gray’s ABC, NBC, CBS, and MyNetwork stations in these markets.   A complete station lineup and broadcast schedule will be announced at a later date.

“We are excited to partner with Gray Media to bring Magic basketball to Gainesville, Panama City, and Tallahassee,” said Magic President of Business Operations Charlie Freeman. “Adding Gray to our line-up will provide Magic fans a direct connection to the team all season long.”

“Gray knows that Orlando Magic fans in Gainesville, Panama City, and Tallahassee will love watching the full season of the Magic free, over-the-air,” said Sandy Breland, Chief Operating Officer of Gray. “This relationship with the Magic builds on Gray’s other successful NBA partnerships and we look forward to continuing to build on this relationship with the Magic.”

Dante Marchitelli will serve as the full-time play-by-play voice of the Magic and will again be joined by former Magic forward Jeff Turner as analyst.   Kendra Douglas enters her fourth season as the Magic team reporter.

The Magic will also announce a direct-to-consumer streaming partner in the near future.

About Gray Media:

Gray Media, Inc. (NYSE: GTN) is a multimedia company headquartered in Atlanta, Georgia. We are the nation’s largest owner of top-rated local television stations and digital assets. We serve 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 78 markets with the top-rated television station and 101 markets with the first and/or second highest rated television station in average all-day ratings across the 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Gray Contact:

Sandy Breland, Executive Vice President, Chief Operating Officer, 404-266-8333

About The Orlando Magic:

Orlando's NBA franchise since 1989, the Magic's mission is to be world champions on and off the court, delivering legendary moments every step of the way. Under the DeVos family’s ownership, the Magic have seen great success in a relatively short history, winning eight division championships (1995, 1996, 2008, 2009, 2010, 2019, 2024, 2025) with seven 50-plus win seasons and capturing the Eastern Conference title in 1995 and 2009. Off the court, on an annual basis, the Orlando Magic gives more than $2 million to the local community by way of sponsorships of events, donated tickets, autographed merchandise and grants. Orlando Magic community relations programs impact an estimated 100,000 kids each year, while a Magic staff-wide initiative provides more than 7,000 volunteer hours annually. In addition, the Orlando Magic Youth Foundation (OMYF) which serves at-risk youth, has distributed more than $31 million to local nonprofit community organizations over the last 36 years. The Magic’s other entities include the team’s NBA G League affiliate, the Osceola Magic, 2021 G League champions, and the Orlando Solar Bears of the ECHL, which serves as the affiliate to the NHL’s Tampa Bay Lightning. The Magic play their home games at the award-winning Kia Center – voted by fans no. 1 in the NBA for game experience; honored with TheStadiumBusiness Awards’ Customer Experience Award; named SportsBusiness Journal's Sports Facility of the Year; and awarded the Venue Excellence Award (VEA) by the International Association of Venue Managers. The Magic practice at the award-winning AdventHealth Training Center. The Magic was also recognized by the Sports Business Journal as one of the “Best Places to Work” in sports in 2023 and 2024. For ticket information, visit OrlandoMagic.com or call 407-89-MAGIC.

Orlando Magic Contacts:

Joel Glass         (jglass@orlandomagic.com, 407-491-4826)
George Galante (ggalante@orlandomagic.com, 407-492-4651)

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FAQ

What did Gray Media (GTN) announce with the Orlando Magic for the 2026-27 season?

Gray Media announced a broadcast partnership with the Orlando Magic to telecast approximately 70 regular season games in Gainesville, Panama City, and Tallahassee during the 2026-27 NBA season, covering all non-national-exclusive games over-the-air and on local cable.

Which Gray Media channels will broadcast Orlando Magic games under the GTN partnership?

Magic games will air on WTGB 34.3 in Gainesville, WJHG 7.6 in Panama City, and WCTV 6.3 in Tallahassee, all 365BLK-affiliated channels that are also available on local cable systems in those markets.

How many Orlando Magic games will Gray Media (GTN) show in 2026-27 and are they free-to-air?

Gray Media will carry approximately 70 regular season Orlando Magic games during the 2026-27 season. All non-national-exclusive games will be broadcast free, over-the-air on Gray’s 365BLK-affiliated subchannels and available on local cable in the covered markets.

Will any Orlando Magic games be on Gray’s major network stations under the GTN deal?

Yes. The announcement notes that select Orlando Magic games will also air on Gray’s ABC, NBC, CBS, and MyNetwork stations in Gainesville, Panama City, and Tallahassee, in addition to the primary 365BLK-affiliated subchannels.

Who are the broadcasters for Orlando Magic games in the Gray Media (GTN) partnership?

Dante Marchitelli will serve as the full-time play-by-play voice of the Orlando Magic, joined by former Magic forward Jeff Turner as analyst. Kendra Douglas will enter her fourth season as the Magic team reporter for these broadcasts.

Does the Orlando Magic and Gray Media (GTN) deal include streaming options?

The deal focuses on over-the-air and cable broadcasts in three Florida markets. The Orlando Magic stated that they will announce a direct-to-consumer streaming partner in the near future, but no specific streaming service was named in this announcement.