THC Drinks "Buzz" Gets Spicier with Entry of Health Advance Social Equity Partnership
Rhea-AI Summary
Health Advance Inc (OTC: HADV) and SoEquity have initiated business planning with Southern Glazer's for their hemp-derived CBD infused beverage venture. The partnership plans to distribute hemp-derived THC brands through national distributors including Total Wine & More and ABC Fine Wine & Spirits.
The company is refining its launch strategy following test marketing of CBD infused beverages under Courtship Wines, shifting focus toward hemp-derived THC beverages due to strong consumer interest. Calvin Frye, SoEquity 's CEO and cannabis industry expert, leads the Courtship Wines project.
The Health Advance-SoEquity alliance aims to combine social equity and merit in business categories where minority-owned enterprises seek partnerships. SoEquity is preparing for a U.S. federal Tier II Regulation A+ public offering of $75 Million, focusing on mentoring and financing social equity enterprises.
Positive
- Partnership with major distributors Southern Glazer's, Total Wine & More, and ABC Fine Wine & Spirits
- Strategic pivot to hemp-derived THC beverages based on market demand
- SoEquity preparing for $75 Million Regulation A+ public offering
Negative
- None.
Contract Packaging and Distribution Planning Begins with Southern Glazer's
Health Advance had previously conducted test marketing of CBD infused beverages under the banner of Courtship Wines, and is fine tuning its launch strategy as a result of that testing, to keep moving forward. This includes orienting Courtship Wines toward hemp derived THC beverages to meet exceptional consumer interest in that variant. www.CourtshipWines.com. SoEquity Corporation's CEO, Calvin Frye, leads the Courtship Wines project on behalf of the partnership. Frye is a long standing cannabis and hemp industry expert www.RealCalvinFrye.com.
The Health Advance SoEquity alliance combines social equity and merit to tap into business categories in which minority-owned enterprises are eager to partner for mutual advantage and exceptional outcomes. This includes coordinating with major beverage retailers who are eager to promote women and minority-owned brands. Mr. Frye is managing this special cooperation amongst the parties to create the widest possible success.
Hemp derived THC infused drinks are the newest interpretation of the adult beverage concept. Adult beverage infusion has become a hot category with an impressive growth trajectory. Calvin Frye is well connected to networks associated to legal cannabis and adjacent spin-offs, including beverage infusions. Frye has himself created launch concepts in this category that were ahead of their time, but are now suitable for today's market conditions, through Courtship Wines.
As Chairman of the National Hemp Association Standing Committee for Social Equity, Mr. Frye is often interviewed about technical issues and the social equity dimension of the cannabis industry, such as here where his commitment to profitable social equity is evident: In Conversation With: Calvin Frye of the Standing Committee for Social Equity - National Hemp Association.
Mr. Frye comments about the benefit he perceives for the social equity community in doing business with Health Advance / SoEquity Corporation, and why the hemp derived THC drink category is a perfect category for Courtship Wines to be successful - "With legislation remaining in place within the Farm Bill, now is the time to capitalize on the hemp derived adult beverage market. With my leadership at Courtship Wines, I'll utilize my connections and knowledge of the hemp and cannabis industries to create substantial profits for the shareholders of Health Advance and SoEquity Corporation."
SoEquity Corporation, whose credo is "Social Equity Capital Management for Profit and Progress" is in the process of formation for the purpose of qualifying for a
Health Advance is a Current Information tier filer with OTC Markets in the Alternative Reporting Standards category. Health Advance Inc is organizing joint venture initiatives to realize the company's charter mission to be active in the health and wellness oriented marketplace, broadly defined.
Statements contained in this news release, other than those identifying historical facts, constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and the Safe Harbor provisions as contained in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements relating to the Company's future expectations, including but not limited to revenues and earnings, technology efficacy, strategies and plans, are subject to safe harbors protection. Actual Company results and performance may be materially different from any future results, performance, strategies, plans, or achievements that may be expressed or implied by any such forward-looking statements. The Company disclaims any obligation to update or revise any forward-looking statements.
Calvin Frye, Founder & CEO, SoEquity Corporation
(818) 744-4617
www.SoEquityCorporation.com
www.CourtshipWines.com
www.RealCalvinFrye.com
Info@soequitycorporation.com
Larry McLachlin, President, Health Advance, Inc
(705) 733-7098
9131 Keele Street, Suite A4
President@HealthAdvanceGroup.com
www.Twitter.com/HADVPresident
Photo - https://mma.prnewswire.com/media/2614485/Health_Advance_Inc.jpg
Logo - https://mma.prnewswire.com/media/2608424/5154716/Health_Advance_Inc_Logo.jpg
View original content to download multimedia:https://www.prnewswire.com/news-releases/thc-drinks-buzz-gets-spicier-with-entry-of-health-advance-social-equity-partnership-302370298.html
SOURCE Health Advance, Inc
FAQ
What distribution partnerships has HADV secured for its hemp-derived THC beverages?
Why did HADV shift from CBD to THC-infused beverages under Courtship Wines?
What is the size of SoEquity 's planned Regulation A+ offering?
Who is leading the Courtship Wines project for HADV's partnership?
