Garden Veggie Snacks™ Drops Limited-Edition Snack Suit for the Ultimate Game Day Experience
Garden Veggie Snacks (HAIN) is launching a limited-edition Garden Veggie Snack Suit for at-home game day use, priced at $50. The cotton suit features removable, washable wipe zones on forearms and thighs, botanical-dyed "Touchdown Tones" using indigo, pomegranate rind, madder root, and marigold, and unique distressed color variations. First drop goes live Nov 17, 2025 with a second drop on Nov 24, 2025 at gardenveggiesnacksgear.com while supplies last. The suit pairs with Garden Veggie Straws and Puffs made with avocado oil and sold exclusively at Target; products are gluten-free and made without artificial flavors or preservatives.
Garden Veggie Snacks (HAIN) sta lanciando una edizione limitata Garden Veggie Snack Suit per l'uso domestico durante la giornata di gioco, al prezzo di $50. La tuta di cotone presenta zone rimuovibili e lavabili wipe zones su avambracci e cosce, tonalità botaniche Touchdown Tones realizzate con indaco, scorza di melograno, radice di rubia e calendola, e variazioni di colore uniche. La prima uscita sarà disponibile Nov 17, 2025 con una seconda uscita Nov 24, 2025 su gardenveggiesnacksgear.com fino a esaurimento scorte. La tuta si abbina a Garden Veggie Straws e Puffs realizzati con olio di avocado e venduti esclusivamente da Target; i prodotti sono senza glutine e senza aromi o conservanti artificiali.
Garden Veggie Snacks (HAIN) está lanzando una edición limitada Garden Veggie Snack Suit para uso en casa durante el día del juego, con un precio de $50. El traje de algodón cuenta con zonas de limpieza removibles y lavables en los antebrazos y muslos, tonos botánicos Touchdown Tones elaborados con índigo, cáscara de granada, raíz de rubia y caléndula, y variaciones de color únicas. La primera entrega estará disponible el 17 de noviembre de 2025 con una segunda entrega el 24 de noviembre de 2025 en gardenveggiesnacksgear.com mientras haya existencias. El traje combina con Garden Veggie Straws y Puffs hechos con aceite de aguacate y vendidos exclusivamente en Target; los productos son sin gluten y no contienen sabores ni conservantes artificiales.
Garden Veggie Snacks (HAIN)는 가정용 게임 당일에 사용할 한정판 Garden Veggie Snack Suit를 출시합니다. 가격은 $50입니다. 면 수트는 팔뚝과 허벅지에 탈착 가능하고 세탁 가능한 wipe zones가 있으며, 인디고, 석류 껍질, 매더 뿌리, 금잔화로 만든 식물염색 톤인 Touchdown Tones와 독특한 색상 변형이 특징입니다. 첫 번째 드롭은 2025년 11월 17일에 오픈하고 두 번째 드롭은 2025년 11월 24일에 gardenveggiesnacksgear.com에서 재고 소진 시까지 판매됩니다. 이 수트는 Avocado 오일로 만든 Garden Veggie Straws와 Puffs와 함께 사용되며 Target에서독점적으로 판매됩니다. 해당 제품은 글루텐 프리이며 인공 향료나 보존료가 첨가되지 않았습니다.
Garden Veggie Snacks (HAIN) lance une édition limitée Garden Veggie Snack Suit pour un usage à domicile lors du jour du match, au prix de $50. Le costume en coton comporte des zones wipe zones amovibles et lavables sur les avant-bras et les cuisses, des teintes botaniques Touchdown Tones réalisées avec Indigo, peau de grenat, racine de garance et souci, et des variations de couleur uniques. La première sortie sera en ligne le 17 nov. 2025 avec une deuxième sortie le 24 nov. 2025 sur gardenveggiesnacksgear.com jusqu'à épuisement des stocks. Le costume se marie avec Garden Veggie Straws et Puffs fabriqués à partir d'huile d'avocat et vendus exclusivement chez Target ; les produits sont sans gluten et sans arômes ni conservateurs artificiels.
Garden Veggie Snacks (HAIN) bringt eine limitierte Edition Garden Veggie Snack Suit für den Heimgebrauch am Spieltag heraus, zum Preis von $50. Der Baumwollanzug verfügt über abnehmbare, waschbare wipe zones an Unterarmen und Oberschenkeln, botanisch gefärbte Touchdown Tones mit Indigo, Granatapfelschale, Rubinwurzel und Ringelblume sowie einzigartige, verwaschene Farbvariationen. Der erste Drop geht am 17. November 2025 live, gefolgt von einem zweiten Drop am 24. November 2025 unter gardenveggiesnacksgear.com, solange der Vorrat reicht. Der Anzug harmoniert mit Garden Veggie Straws und Puffs, hergestellt mit Avocadoöl und exklusiv bei Target erhältlich; die Produkte sind glutenfrei und enthalten keine künstlichen Aromen oder Konservierungsstoffe.
Garden Veggie Snacks (HAIN) يطلق إصداراً محدوداً Garden Veggie Snack Suit للاستخدام في المنزل خلال يوم اللعبة، بسعر $50. البدلة القطنية تحتوي على مناطق تنظيف قابلة للإزالة والغسل wipe zones في الساعدين والفخذين، وألوان نباتية مطبوعة بنظام Touchdown Tones باستخدام النيلي وقشر الرمان وجذر الحمراء وعباد الشمس، وتغايرات لونية فريدة. ستكون الإصدارة الأولى متاحة في 17 نوفمبر 2025 مع إصدار ثانٍ في 24 نوفمبر 2025 على gardenveggiesnacksgear.com ما دام المخزون موجوداً. تتوافق البدلة مع Garden Veggie Straws وPuffs المصنوعة بزيت الأفوكادو وتُباع حصرياً لدى Target؛ المنتجات خالية من الغلوتين وبدون نكهات أو مواد حافظة صناعية.
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Insights
Limited-edition merch drop ties product refresh to seasonal demand; likely modest brand engagement and direct revenue, not material corporate impact.
The Garden Veggie™ Snack Suit connects a product update (snacks made with avocado oil) to a themed apparel drop priced at
Execution risks include narrow appeal, inventory scarcity, and manufacturing details (printed polyester hood liners contradicting botanical-dye claims). The promotion may drive footfall to promoted items at the named retailer, but no financial figures are disclosed to show material upside.
Watch take-up rates and sell-through in the first week and any reported SKU lift at the retailer over the next quarter; short horizon metrics (daily sell-through, social engagement) will indicate whether this generates meaningful incremental sales.
The Garden Veggie™ Snack Suit is the at-home game day uniform for families who snack hard and embrace the midplay mess
HOBOKEN, N.J., Nov. 12, 2025 (GLOBE NEWSWIRE) -- Let’s face it, when it comes to game day snacking, kids, tweens, and teens are messy. They’ll wipe their flavor-dusted fingers on themselves, the furniture, and anything else on the field of play, just to avoid tearing themselves away from the game – and the couch. To celebrate the brand’s upgraded Garden Veggie Straws® and Garden Veggie™ Puffs now made with avocado oil, this football season, family-favorite Garden Veggie Snacks™ is tackling the ultimate mess fumble with the limited-edition Garden Veggie™ Snack Suit so everyone can stay in the game without calling a timeout for napkins.
Garden Veggie Snacks™ are made with ingredients free from artificial flavors and artificial preservatives, using only colors from natural sources*, so families can fuel up for all four quarters. Inspired by that same better-for-you boldness, the limited-edition Garden Veggie™ Snack Suit is built for every puff-packed play and Garden Veggie Straws® victory this football season. Outfitted with removable wipe zones and dyed with colors from botanical sources*, it’s designed to embrace the mess and encourage family snacking to the end zone.
Packed with playful details and practical features, the cotton* Garden Veggie™ Snack Suit is the playbook for families who snack as hard as they cheer for their favorite teams — no penalties for messy hands.
- Wipe Zones: Removable, washable patches on the forearms and thighs for wiping during crunch-time moments so you can catch flavor-dust right where it lands and clean up without tearing yourself away from the game. Plus, each flexes a cheeky catchphrase – like “Crunch Time,” “Snack Goals,” “All Flavor, No Fumble,” and “Crumb and Get It” – because snacking in style is a whole vibe.
- Touchdown Tones: Garden Veggie Snacks™ used Botanical Colors to dye each suit using ingredients from plants*. Shades of indigo, pomegranate rind, madder root, and marigold infuse the suits with a green-and-orange palette that mirrors our veggie ingredients, like spinach, tomato, and the new sweet potato straw. No two suits are exactly alike, featuring subtly distressed, tonal variations for one-of-a-kind snacking!
“Parents know the real MVPs of an at-home game day are the snacks, but they also know how tough it is to pull kids off the couch midplay for cleanup,” said Julia Nathan, senior director of brand building and activation. “That’s why we created the Garden Veggie™ Snack Suit with families in mind – to deliver all the flavor, all the fun, and none of the crumb chaos without missing a moment of the game.”
Starting Monday, Nov. 17, snack and sports lovers can visit gardenveggiesnacksgear.com to grab their limited-edition Garden Veggie™ Snack Suit for
Garden Veggie Snacks™ has a crave-worthy game day snack for every member of your home team. The Garden Veggie™ Snack Suit pairs perfectly with Garden Veggie Straws® and Garden Veggie™ Puffs, made with avocado oil and available exclusively at Target. Find them in flavorful fan-favorite varieties, including Garden Veggie Straws® Zesty Ranch, Screamin’ Hot®, and Sea Salt and Garden Veggie™ Puffs Mac N’ Cheese and BBQ flavored. Plus, they’re gluten-free, made with ingredients free from artificial flavors and artificial preservatives, and use only colors from natural sources* so families can dig in confidently.
Want in on the game day fun? Score your Garden Veggie™ Snack Suit at gardenveggiesnacksgear.com, and explore the full lineup of better-for-you snacks at gardenveggiesnacks.com!
*Garden Veggie Snacks™ have no FD&C certified colors or dyes. The Garden Veggie™ Snack Suit is dyed by Botanical Colors with colors made from indigo, pomegranate rind, madder root, and marigold. While not certified as a food product, these botanical dyes are composed of plant matter that has been cooked, concentrated, dried, and pulverized, and are generally regarded as safe by the Global Organic Textile Standard (GOTS). The Garden Veggie™ Snack Suit hood and pocket liners are printed and not dyed with Botanical Colors, botanical sources, or made with cotton, instead, to preserve the design they are printed on polyester material.
About Garden Veggie Snacks™
Garden Veggie Snacks™, part of the Hain Celestial Group family of brands, is a leader in the better-for-you snacking category. Committed to offering a range of delicious snacks that cater to the tastes of the whole family, Garden Veggie Snacks™ delivers a variety of options that include Garden Veggie Straws®, Garden Veggie™ Puffs, and Garden Veggie™ Wavy Chips. With a focus on fun and flavorful snacking, Garden Veggie Snacks™ is committed to bringing joy and happiness to families through every bite.
About the Hain Celestial Group
The Hain Celestial Group is a leading health and wellness company whose purpose is to inspire healthier living for people, communities and the planet through better-for-you brands. For more than 30 years, Hain has intentionally focused on delivering nutrition and well-being that positively impacts today and tomorrow. Headquartered in Hoboken, N.J., Hain Celestial’s products across snacks, baby/kids, beverages and meal preparation are marketed and sold in over 70 countries around the world. Our leading brands include Garden Veggie Snacks™, Terra® chips, Garden of Eatin’® snacks, Hartley’s® jelly, Earth’s Best® Organic and Ella’s Kitchen® baby and kids foods, Celestial Seasonings® teas, Joya® and Natumi® plant-based beverages, The Greek Gods® yogurt, Cully & Sully®, Yorkshire Provender®, New Covent Garden® and Imagine® soups, among others. For more information, visit Hain.com and LinkedIn.
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c6dd381c-ad59-4abb-bead-3562bf52395f
Media Inquiry: media.hotline@hain.com
FAQ
When can I buy the Garden Veggie Snack Suit (HAIN) and how much does it cost?
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Are the Garden Veggie Straws and Puffs mentioned with the Snack Suit (HAIN) available in stores?
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Do Garden Veggie Snacks (HAIN) contain artificial flavors or preservatives?
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