Hasbro reports company news around its role as a games, intellectual property and toy company with franchises spanning toys, tabletop games, digital play, licensed consumer products and entertainment-driven brands. Coverage commonly includes Wizards of the Coast developments tied to MAGIC: THE GATHERING and Dungeons & Dragons, product launches across brands such as MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, and licensing or partner-brand announcements.
Hasbro news also covers operating and financial results, guidance, dividends, share repurchase activity, transformation and cost initiatives, board and governance changes, and operational updates such as cybersecurity-related disclosures. These updates connect the company’s brand portfolio with recurring themes in consumer products, gaming, digital platforms, intellectual property monetization and shareholder capital actions.
Hasbro (HAS) reported third-quarter 2026 revenue of $1,595.3 million, with growth across all segments, and raised its full-year outlook. Revenue rose 15% year over year. Operating profit reached $517.3 million versus $341.1 million, and diluted earnings rose to $2.77 from $1.64. Adjusted diluted earnings were $2.90. Results included approximately $55 million in tariff refunds.
Wizards and Digital Gaming revenue rose 31%, Consumer Products 4% and Entertainment 9%. Magic: The Gathering revenue grew 34%, exceeding $600 million for the first time in a quarter. Hasbro now expects full-year constant-currency revenue growth of 7–9%, adjusted operating margin of 27–28% and adjusted EBITDA of $1.575–$1.625 billion. It doubled its 2026 share repurchase target. Nine-month operating cash flow rose to $907.3 million from $490.0 million; capitalized software impairment was $56.4 million.
Hasbro (HAS) will open its fourth Women Innovators of Play Design Challenge on October 15, 2026, with submissions closing November 20. Women can submit original mass-market toy or game concepts. Each winner receives $10,000 USD, programming at Hasbro's Boston headquarters, mentorship and a one-year complimentary WiT membership. The program is also expanding from virtual conferences to year-round in-person networking events with Women in Toys, Licensing & Entertainment.
Hasbro (HAS) has officially opened Wizards of the Coast Studios in downtown Montréal to support its digital games business.
The hub will develop new content for Dungeons & Dragons and support Wizards of the Coast's digital games portfolio. The studio is planned to grow to approximately 200 employees by 2028. Hasbro expects it to become the company's largest concentration of video game talent.
Hasbro (NASDAQ: HAS) will release its third quarter 2026 financial results before the market opens on October 20, 2026. The earnings conference call will be webcast at 8:30 a.m. Eastern Time. The webcast and presentation slides will be available on Hasbro’s Investor Relations website, with a replay available approximately two hours after the call ends and accessible for 12 months.
Hasbro (HAS) is launching the first Littlest Pet Shop x Like Nastya toy collection at global retailers in fall 2026.
The LPS x Like Nastya collectibles, curated by YouTube creator Like Nastya and inspired by her life and favorite animals, include Five Below exclusives such as Pet Surprise single packs, exclusive Pet Nooks and DIY Bestie Bag Charms. To mark the debut, a special fan event will be held at the Five Below flagship store on 5th Avenue in New York City on Saturday, September 19, where attendees can be among the first to buy the collection.
The collaboration is part of the new World of LPS range, introducing over 125 new bobblin’ pets across four themed habitats: Glam Glacier, Cyberpet City, Furrytail Forest and Pawsville Plaza.
Hasbro (HAS) announced My Little Pony: Forever Friendship, a new animated fantasy series premiering exclusively on YouTube in early 2027. The bi-weekly, 9-minute digital episodes follow Twilight Sparkle, Pinkie Pie, Rainbow Dash and Fluttershy in character-driven stories about friendship, individuality and emotional growth.
According to Hasbro, the series is led by Showrunner and Head Writer Gretchen Mallorie and Series Director Tayhan Mustafa, developed with Lil Critter Workshop, and features art contributions from illustrator Nicholas Kole. A new anthem, “FOREVER FRIENDSHIP,” performed by Cali Rodi, is already available on major music platforms.
Hasbro (NASDAQ: HAS) reported second quarter 2026 revenue of $1.14 billion, up 16% year over year, with operating profit of $252.5 million and diluted EPS of $1.12 ($1.28 adjusted). Growth was led by Wizards and Digital Gaming, where revenue rose 27%, including 32% growth in Magic: The Gathering and a record quarter above $500 million for Magic, aided by the Marvel Super Heroes release.
Consumer Products revenue increased 5% in Q2 despite an unauthorized network access incident that caused an estimated $25 million revenue impact and $11 million in incremental costs. Entertainment revenue declined 20%. Year-to-date revenue grew 15% with adjusted operating profit up 21%.
Hasbro raised its 2026 outlook to constant-currency revenue growth of 5–7% (from 3–5%), adjusted operating margin of 25–26% (from 24–25%), and adjusted EBITDA of $1.45–$1.50 billion. The company returned $239 million to shareholders year-to-date via dividends and buybacks, paid down $147 million of debt, and highlighted remaining capacity under its $1 billion share repurchase authorization.
Hasbro (NASDAQ:HAS) announced a new multi-year licensing partnership with Nintendo to produce toys based on The Legend of Zelda franchise. The collaboration will formally begin in 2027, with the first reveals of three 6-inch scale figures planned for San Diego Comic Con, taking place July 23–26, 2026.
According to Hasbro, the partnership will combine Nintendo’s storytelling with Hasbro’s strengths in action and role-play categories to create products that invite fans to explore the world of Hyrule. The deal expands Hasbro’s portfolio of licensed entertainment brands alongside its existing franchises such as Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers, Play-Doh and Peppa Pig.
Hasbro (NASDAQ:HAS) launched Blooms by Play-Doh, the first Play-Doh line designed specifically for adults, focused on crafting realistic floral arrangements. Kits start at $24.99 and are available at Amazon, Target and Walmart.
Select items debut on TikTok Shop July 16, featuring finishing spray, tools, molds, vase and guided how-to content.
Hasbro (NASDAQ: HAS) will release its second quarter 2026 financial results before the market opens on Tuesday, July 21, 2026. The company will host a webcast earnings conference call at 8:30 a.m. Eastern Time, with slides and replay available on its investor relations website.