Welcome to our dedicated page for Hasbro news (Ticker: HAS), a resource for investors and traders seeking the latest updates and insights on Hasbro stock.
Hasbro reports company news around its role as a games, intellectual property and toy company with franchises spanning toys, tabletop games, digital play, licensed consumer products and entertainment-driven brands. Coverage commonly includes Wizards of the Coast developments tied to MAGIC: THE GATHERING and Dungeons & Dragons, product launches across brands such as MONOPOLY, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, and licensing or partner-brand announcements.
Hasbro news also covers operating and financial results, guidance, dividends, share repurchase activity, transformation and cost initiatives, board and governance changes, and operational updates such as cybersecurity-related disclosures. These updates connect the company’s brand portfolio with recurring themes in consumer products, gaming, digital platforms, intellectual property monetization and shareholder capital actions.
Hasbro (NASDAQ: HAS) reported second quarter 2026 revenue of $1.14 billion, up 16% year over year, with operating profit of $252.5 million and diluted EPS of $1.12 ($1.28 adjusted). Growth was led by Wizards and Digital Gaming, where revenue rose 27%, including 32% growth in Magic: The Gathering and a record quarter above $500 million for Magic, aided by the Marvel Super Heroes release.
Consumer Products revenue increased 5% in Q2 despite an unauthorized network access incident that caused an estimated $25 million revenue impact and $11 million in incremental costs. Entertainment revenue declined 20%. Year-to-date revenue grew 15% with adjusted operating profit up 21%.
Hasbro raised its 2026 outlook to constant-currency revenue growth of 5–7% (from 3–5%), adjusted operating margin of 25–26% (from 24–25%), and adjusted EBITDA of $1.45–$1.50 billion. The company returned $239 million to shareholders year-to-date via dividends and buybacks, paid down $147 million of debt, and highlighted remaining capacity under its $1 billion share repurchase authorization.
Hasbro (NASDAQ:HAS) announced a new multi-year licensing partnership with Nintendo to produce toys based on The Legend of Zelda franchise. The collaboration will formally begin in 2027, with the first reveals of three 6-inch scale figures planned for San Diego Comic Con, taking place July 23–26, 2026.
According to Hasbro, the partnership will combine Nintendo’s storytelling with Hasbro’s strengths in action and role-play categories to create products that invite fans to explore the world of Hyrule. The deal expands Hasbro’s portfolio of licensed entertainment brands alongside its existing franchises such as Magic: The Gathering, Dungeons & Dragons, Monopoly, Nerf, Transformers, Play-Doh and Peppa Pig.
Hasbro (NASDAQ:HAS) launched Blooms by Play-Doh, the first Play-Doh line designed specifically for adults, focused on crafting realistic floral arrangements. Kits start at $24.99 and are available at Amazon, Target and Walmart.
Select items debut on TikTok Shop July 16, featuring finishing spray, tools, molds, vase and guided how-to content.
Hasbro (NASDAQ: HAS) will release its second quarter 2026 financial results before the market opens on Tuesday, July 21, 2026. The company will host a webcast earnings conference call at 8:30 a.m. Eastern Time, with slides and replay available on its investor relations website.
Hasbro (NASDAQ: HAS) has been named a 2026 honoree of The Civic 50, Points of Light's list of the 50 most community-minded U.S. companies. This is Hasbro’s 14th consecutive year on the list, making it the only company recognized every year since 2012.
According to Hasbro, its corporate citizenship focus includes employee volunteerism, philanthropic giving and nonprofit partnerships. In 2025, employees joined over 150 volunteer projects, impacting more than 100,000 children, fans and families.
Hasbro (NASDAQ:HAS) launched Sixth Wall, an AI studio focused on bringing its iconic characters into interactive AI experiences. The studio introduced Behavioral Licensing, a new model that licenses how characters think, speak, and interact, powered by its proprietary CharacterOS system.
Hasbro also announced a strategic partnership with ElevenLabs. Twelve characters, including Optimus Prime, Megatron, Cobra Commander, Mr. Potato Head, and the cast of Clue, will be available at launch through the ElevenLabs Iconic Marketplace and sixthwallstudio.com, with more characters and pilots planned later in 2026.
Hasbro (NASDAQ: HAS) reported Q1 2026 revenue up 13%, driven by Wizards and Digital Gaming growth of 26%, including 36% growth from MAGIC: THE GATHERING. Operating profit was $270 million (+58%), with adjusted operating profit of $287 million. Reported EPS was $1.39, adjusted EPS $1.47.
Consumer Products revenue was flat with an operating loss, while Entertainment revenue declined 24%. Hasbro reiterated 2026 guidance, detailed a late-March unauthorized network access with currently unknown total costs, reduced debt, and declared a $0.70 quarterly dividend payable June 11, 2026.
Hasbro (NASDAQ:HAS) announced a partnership with Change, a technology company that provides global charitable compliance and donation infrastructure.
The deal uses a donor-advised fund model to streamline and scale cause marketing across Magic: The Gathering and Dungeons & Dragons, reducing administrative burden and supporting future global campaigns.
Grindr (NYSE: GRND) nominated Rob Solomon, Lisa Gersh, and Fadi Hanna to stand for election to its Board of Directors at the Annual Meeting of Shareholders on June 2, 2026.
Grindr says the nominees add CEO-level operating experience, consumer-brand expertise, and enterprise risk oversight; the company conducted a comprehensive director search and engaged search firms.
Hasbro (NASDAQ: HAS) reported preliminary Q1 2026 unaudited results: revenue ~$970–985M (+9–11% vs. prior year), operating profit ~$235–245M (+38–44%), and adjusted operating profit ~$250–260M (+12–17%). The company reiterated full‑year guidance and said an unauthorized network access incident is contained; systems are being restored and Q1 filing is delayed.
The company expects full‑year revenue +3–5% in constant currency, adjusted operating margin 24–25%, and adjusted EBITDA $1.40–1.45B. Hasbro will release full Q1 results and host an earnings call on May 20, 2026 at 8:30 a.m. ET.