Hasbro Inc Stock Price, News & Analysis

Hasbro (NASDAQ: HAS) announced on January 20, 2026 that Doug Bowser and Carla Vernón have been appointed to its Board of Directors. Bowser is the recently retired President and COO of Nintendo of America, credited with leadership during the Nintendo Switch era and the Americas launch of Nintendo Switch 2. Vernón is CEO of The Honest Company since January 2023 and formerly held senior roles at Amazon and General Mills, with prior P&L and brand responsibilities. Hasbro said their consumer-brand, franchise and transformation experience will support its Playing To Win strategy and ongoing innovation and growth efforts.

Wizards of the Coast (NASDAQ: HAS) and Invoke unveiled WARLOCK: DUNGEONS & DRAGONS, an original third-person single-player action-adventure set in a dark fantasy open world.

The game stars Kaatri, a veteran warrior who forms a pact to wield otherworldly magic, with full performance capture by award-winning actor Tricia Helfer. Invoke is developing WARLOCK for PC, PlayStation 5, and Xbox. Additional gameplay details will be revealed in summer 2026, with a planned launch in 2027. Wizards of the Coast said WARLOCK expands its AAA pipeline of original and IP-based games and emphasizes magic-driven exploration and tactical melee-plus-spell combat.

Archetype Entertainment and Wizards of the Coast (HAS) debuted a new trailer for the space opera EXODUS at The Game Awards on December 12, 2025.

The trailer spotlights protagonist Jun Aslan, his Traveler lineage and unique genetic powers, playable moral choices that shape Jun’s destiny, companion-driven side quests, and dual playstyles (stealth or open combat). Actor Matthew McConaughey voices the enigmatic C.C. Orlev, his first video game role. The companies say players will unlock weapons, abilities, and combat synergies as the story unfolds. EXODUS is scheduled to release in early 2027.

LITTLEST PET SHOP (NASDAQ: HAS) announced on November 10, 2025 a global brand partnership with child creator Like Nastya, who has over 409 million subscribers across YouTube and billions of monthly views. The collaboration begins this month with a content series on Like Nastya's channels and will roll out additional fan experiences through 2026. LITTLEST PET SHOP, relaunched in 2024 under Hasbro and Basic Fun!, has sold over 1 billion pets historically; the partnership aims to expand reach to young digital audiences while engaging longtime collectors.

Hasbro (NASDAQ: HAS) reported Q3 2025 results on October 23, 2025, driven by strong Wizards of the Coast and digital gaming performance. Q3 revenue +8% vs. LY, operating profit of $341M (+13% vs. LY), and adjusted operating profit of $356M (+8% vs. LY). MAGIC: THE GATHERING revenue grew 55%, and the Wizards & Digital Gaming segment revenue rose 42% with a 44% segment operating margin. Year‑to‑date adjusted operating profit improved 14% to $825M. Hasbro raised full‑year outlook to high‑single‑digit revenue growth (constant currency), adjusted operating margin 22%–23%, and adjusted EBITDA $1.24–$1.26B. Board declared a quarterly cash dividend of $0.70 per share payable December 3, 2025.

Hasbro (NASDAQ: HAS) opened submissions for its third annual Women Innovators of Play Design Challenge from October 9, 2025 to November 13, 2025. Three winners will each receive $10,000 USD, an all-expenses-paid trip to Hasbro headquarters in Pawtucket, RI, and a mentorship session with a Hasbro woman leader.

Submissions are judged on innovation, mass marketability, fun, playability, design, aesthetics, and manufacturability. Entrants must identify as a woman, be 18+, and reside in eligible countries. Winners will be chosen by an internal Hasbro panel and announced in early 2026. Hasbro partnered with the Female Design Council and published video resources to help applicants.

Gameberry Labs and Hasbro (NYSE: HAS) launched SORRY! WORLD, the first stand-alone mobile app adaptation of the SORRY! board game, available globally on October 6, 2025 via the Apple App Store and Google Play.

The free-to-play title modernizes the classic with lively animations, fast matches, character customization, town-building, ranking and league play, aimed at longtime fans and new players while emphasizing social multiplayer engagement.

Hasbro (NASDAQ: HAS) will release third quarter 2025 financial results before market open on Thursday, October 23, 2025.

The company will host a webcast of the Q3 2025 earnings call at 8:30 a.m. Eastern Time. Financial and statistical information required by Regulation G and the presentation slides will be posted on Hasbro’s Investor Relations website at https://investor.hasbro.com at the time of the webcast. A replay will be posted approximately two hours after the call and remain available for 12 months.

Dragon Shield has announced a strategic licensing agreement with Hasbro (NASDAQ: HAS) and Wizards of the Coast to produce official MAGIC: THE GATHERING gaming accessories. The collaboration will launch with two distinct product series: the Legendary Series, featuring iconic creatures starting with The Ur-Dragon, and the Landfall Series, showcasing the five Tarkir: Dragonstorm fetch lands.

The first licensed products will debut at MagicCon: Atlanta, with worldwide retail availability planned for late 2025. The launch will include an exclusive "Dracogenesis" sleeve from the Tarkir Dragonstorm set to commemorate the partnership.