Happy Belly Food Group's Heal Wellness QSR Announces the Opening of Their Newest Location in Calgary's Bridgeland Neighbourhood
Rhea-AI Summary
Happy Belly Food Group (OTCQB: HBFGF) announced the grand opening of a new Heal Wellness QSR at 602 1st Ave NE, Bridgeland, Calgary. The restaurant held its grand opening on November 29, 2025 and is operated by a multi‑unit franchisee.
This location is Heal's 6th in Calgary, 9th in Alberta, and 12th in Western Canada. Heal currently has 28 locations operating, 168 in development, and contributes to Happy Belly's broader pipeline of 626 contractually committed retail franchise locations across its portfolio.
Positive
- Opened Nov 29, 2025 at 602 1st Ave NE, Bridgeland
- 6th Heal location in Calgary
- 9th Heal location in Alberta
- 12th Heal location in Western Canada
- 28 Heal locations currently operating
- 168 Heal locations in development
- 626 contractually committed franchise locations across portfolio
- Multi-unit franchisee has a 15-unit signed commitment
Negative
- None.
News Market Reaction – HBFGF
On the day this news was published, HBFGF declined NaN%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
HBFGF gained 6.53% while key peers were mixed: BEOLF at -0.45%, AMNF at -1.02%, and others flat, suggesting a stock-specific reaction rather than a sector-wide move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 08 | Leadership changes | Positive | +2.6% | Executive promotions to support franchising growth and U.S. expansion plans. |
| Dec 05 | Unit opening | Positive | +2.1% | First Heal Wellness location in Atlantic Canada expanding geographic reach. |
| Dec 04 | Franchise agreement | Positive | +2.5% | New Rosie's Burgers franchise in Whitby and 115 Rosie's locations secured. |
| Dec 02 | Development deal | Positive | +1.3% | 20-unit Smile Tiger Coffee Ontario deal lifting total pipeline to 646 units. |
| Dec 01 | Unit opening | Positive | +0.0% | New Heal Wellness location in Calgary Bridgeland expanding Western Canada presence. |
Recent operational growth news and franchise expansion updates have generally coincided with positive 24-hour price reactions.
Over late November–December 2025, Happy Belly issued multiple expansion-focused updates: new Heal Wellness and Rosie's Burgers locations, a 20-unit Smile Tiger Coffee Roasters agreement, and leadership changes to support growth. These releases emphasized a pipeline of up to 646 contracted franchise locations across brands and consistent unit growth in Canada. The current Calgary Bridgeland opening continues this pattern of footprint expansion under an asset-light, multi-brand QSR strategy.
Market Pulse Summary
This announcement highlights continued Heal Wellness growth, adding a Bridgeland, Calgary location that becomes its 6th site in the city and part of 28 operating units. Management emphasizes an asset-light, multi-unit franchising model and a broader Happy Belly pipeline of 626 contractually committed locations across several brands. Investors may focus on how quickly the 168 in-development Heal units and wider commitments convert into operating stores and revenue contributions.
Key Terms
quick-service restaurant technical
AI-generated analysis. Not financial advice.
Toronto, Ontario--(Newsfile Corp. - December 1, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands is pleased to announce the grand opening of their newest Heal Wellness ("Heal") location in the Bridgeland neighbourhood of Calgary, Alberta. Located at 602 1st Ave NE, this new location is operated by one of our multi-unit franchisee partners and marks Heal's 6th location in the City of Calgary, 9th opened location overall in Alberta, and 12th in Western Canada. Heal Wellness is a quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.
Happy Belly 1
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/276384_de1071d614054891_001full.jpg
"Heal's continued expansion across Calgary reflects both the strength of the brand and the confidence of our multi-unit franchise partners in our scalable, asset-light growth model," said Sean Black, Chief Executive Officer of Happy Belly. "Bridgeland has emerged as one of Calgary's most vibrant, walkable inner-city communities, with strong foot traffic, excellent connectivity to downtown, and a mix of young professionals, families, students, and health-conscious consumers drawn to its independent retailers, restaurants, and proximity to the river pathway network and transit. Our new Heal Wellness location at 602 1st Ave NE is positioned to serve guests throughout the day-from morning commuters and office workers to afternoon families and evening visitors-seeking fresh, energizing smoothie bowls, açaí bowls, and smoothies that fit seamlessly into busy, active lifestyles. Opening our 6th Calgary location here, and our 9th in Alberta, is an important milestone as we build Heal into Western Canada's leading smoothie bowl and wellness QSR brand. The restaurant held its grand opening on November 29th and is now open and serving guests."
This opening further strengthens Heal Wellness' footprint in Alberta and across Western Canada and exemplifies Happy Belly's disciplined approach of pairing strong local operators with high-quality trade areas in growth markets. This multi-unit Calgary franchisee continues to build towards their 15-unit signed commitment and continues to expand their Heal portfolio underscoring the brand's attractive unit economics and the growing regional demand for wellness-focused QSR concepts.
Heal Wellness continues to accelerate its expansion across Canada and into the United States, solidifying its position as a leading smoothie bowl and wellness QSR brand. With 28 locations currently operating and over 168 in development, Heal contributes to a broader Happy Belly pipeline of 626 contractually committed retail franchise locations across its portfolio of emerging brands-including Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others-at various stages of development, construction, and operation.
Happy Belly 2
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/276384_de1071d614054891_002full.jpg
"We are just getting started", said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/276384_de1071d614054891_003full.jpg
Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/276384
FAQ
When did Heal Wellness (OTCQB: HBFGF) open its Bridgeland Calgary location?
What is the address of the new Heal Wellness (HBFGF) in Calgary?
How many Heal Wellness locations does HBFGF have operating and in development?
How many total franchise locations are contractually committed across Happy Belly (HBFGF) brands?
What milestone does the Bridgeland opening represent for Heal in Calgary and Alberta?
