Happy Belly Food Group's Heal Wellness QSR Secures First U.S. Real-Estate Location in Lubbock, Texas
Happy Belly Food Group (OTCQB: HBFGF) announced that Heal Wellness has secured its first U.S. real-estate site in Lubbock, Texas, with a planned opening in 2026. The Lubbock location is positioned in a high-traffic retail corridor near Texas Tech University (about 41,000–42,000 students) and aims to capture year-round demand for smoothie and açaí bowls in a warm-weather market.
Heal currently has 27 locations open, 168 in development, and contributes to 626 contractually committed franchise locations across Happy Belly’s portfolio, reflecting the company’s franchise-driven, asset-light expansion strategy.
Happy Belly Food Group (OTCQB: HBFGF) ha annunciato che Heal Wellness ha ottenuto il primo sito immobiliare statunitense in Lubbock, Texas, con l'apertura prevista nel 2026. La sede di Lubbock è situata in un corridoio commerciale ad alto traffico vicino alla Texas Tech University (circa 41.000–42.000 studenti) e mira a catturare la domanda tutto l'anno per smoothie e bowls di acai in un mercato con clima caldo.
Heal attualmente conta 27 sedi aperte, 168 in sviluppo, e contribuisce a 626 sedi di franchising contrattualmente impegnate in tutto il portafoglio di Happy Belly, riflettendo la strategia di espansione guidata dal franchising e a basso contenuto di asset dell'azienda.
Happy Belly Food Group (OTCQB: HBFGF) anunció que Heal Wellness ha asegurado su primer sitio inmobiliario en EE. UU. en Lubbock, Texas, con una apertura prevista en 2026. La ubicación de Lubbock está situada en un corredor minorista de alto tráfico cerca de la Universidad Texas Tech (alrededor de 41.000–42.000 estudiantes) y tiene como objetivo captar la demanda durante todo el año de batidos y bowls de açaí en un mercado de clima cálido.
Heal actualmente tiene 27 ubicaciones abiertas, 168 en desarrollo, y contribuye a 626 franquicias contratualmente obligadas en toda la cartera de Happy Belly, reflejando la estrategia de crecimiento impulsada por franquicias y ligera en activos de la empresa.
Happy Belly Food Group (OTCQB: HBFGF)가 Heal Wellness가 미국 내 첫 부동산 사이트를 루벅, 텍사스에서 확보했고 2026년에 개장을 계획하고 있다고 발표했습니다. 루벅 위치는 텍사스 공대 근처의 교통량이 많은 소매 구간에 위치하며(약 41,000–42,000명 학생) 연중 수요를 포착해 따뜻한 날씨의 시장에서 스무디와 아사이 볼을 제공합니다.
Heal은 현재 27곳의 매장 오픈, 개발 중인 168곳이며 Happy Belly 포트폴리오 전반에 걸쳐 계약상 626개 프랜차이즈 매장에 기여하고 있어, 프랜차이즈 중심의 자산가볍 확장 전략을 반영합니다.
Happy Belly Food Group (OTCQB: HBFGF) a annoncé que Heal Wellness a sécurisé son premier site immobilier américain à Lubbock, Texas, avec une ouverture prévue en 2026. L’emplacement de Lubbock est situé dans un couloir commercial très fréquenté près de l’Université Texas Tech (environ 41 000–42 000 étudiants) et vise à capter la demande tout au long de l’année pour les smoothies et les bols d’açaí dans un marché chaud.
Heal compte actuellement 27 sites ouverts, 168 en développement, et contribue à 626 emplacements franchisés contractuellement engagés dans l’ensemble du portefeuille de Happy Belly, reflétant la stratégie d’expansion axée sur la franchise et légère en actifs de l’entreprise.
Happy Belly Food Group (OTCQB: HBFGF) gab bekannt, dass Heal Wellness seinen ersten US-Immobilienstandort in Lubbock, Texas gesichert hat, mit einer geplanten Eröffnung im 2026. Der Standort in Lubbock befindet sich in einer stark frequentierten Einzelhandelsachse nahe der Texas Tech University (ca. 41.000–42.000 Studierende) und zielt darauf ab, ganzjährig Nachfrage nach Smoothies und Açaí-Bowls in einem warmen Markt zu erfassen.
Heal hat derzeit 27 Standorte geöffnet, 168 in Entwicklung und trägt zu 626 vertraglich verbindlichen Franchise-Standorten im gesamten Happy Belly-Portfolio bei, was die franchisegetriebene, asset-light Expansionsstrategie des Unternehmens widerspiegelt.
Happy Belly Food Group (OTCQB: HBFGF) أعلنت أن Heal Wellness قد أمنت موقعها العقاري الأول في الولايات المتحدة في لوبابكس، تكساس، مع افتتاح مخطط في 2026. يقع موقع لوبابكس في ممر تجاري عالي الحركة قرب جامعة تكساس تك (حوالي 41,000–42,000 طالب) ويهدف إلى استغلال الطلب على مدار السنة لسموذي وأوعبة الكاكا المميّزة في سوق دافئ.
حالياً لدى Heal 27 موقعاً مفتوحاً، 168 قيد التطوير، وتساهم في 626 موقعاً امتيازاً ملتزماً تعاقدياً عبر محفظة Happy Belly، ما يعكس استراتيجية التوسع المعتمدة على الامتياز والخفيفة الأصول للشركة.
- First U.S. site secured in Lubbock, Texas with 2026 opening
- 27 Heal locations currently open
- 168 Heal locations in development
- 626 contractually committed franchise locations across portfolio
- High-traffic site near Texas Tech University (41,000–42,000 students)
- None.
Toronto, Ontario--(Newsfile Corp. - November 6, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands, is pleased to announce that Heal Wellness ("Heal") has secured its first U.S. real-estate location in the State of Texas-an important step towards our plan to build Heal into North America's leading smoothie and acai bowl brand. Heal Wellness is a quick-service restaurant ("QSR") brand specializing in fresh smoothie bowls, açaí bowls, and smoothies.
Happy Belly 1
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/273415_fa69bcd3a46729e5_002full.jpg
"Today's announcement is a major step forward for both Heal Wellness and Happy Belly as we enter the United States with our first secured real-estate site in Lubbock, Texas, home of Texas Tech University," said Sean Black, Chief Executive Officer of Happy Belly. "This is the 1st site for our Texas-based multi-unit franchise partners, with a planned opening in 2026. Texas offers the exact demand profile we look for when expanding into the United States: a warm climate that drives year-round smoothie and açaí bowl consumption, strong population growth, active lifestyle demographics, and robust disposable income across major urban areas. This is the right market, at the right time, with the right brand."
Texas is among the most dynamic consumer markets in the U.S., supported by rapid immigration, a pro-business environment, and an energetic health-and-fitness culture. These fundamentals align with Heal's menu of better-for-you items, fresh smoothie bowls, açaí bowls, and smoothies. Positioning the brand to serve families, students, professionals, and fitness-minded consumers seeking quick, nourishing choices in a warm-weather market where cold and blended beverages perform strongly throughout the year. Further to these fundamentals, Lubbock is a fast-growing regional hub with over 270,000 residents and a wider urban area population of 360,000, anchored by Texas Tech University's 41,000-42,000 students providing a steady customer engine for year-round foot traffic and wellness-oriented demand.
The secured Texas site features high visibility and convenient access within a high-traffic retail corridor, consistent with the company's disciplined site-selection approach that pairs strategic real estate with experienced operators to drive strong unit economics. This U.S. beachhead complements Heal's ongoing Canadian rollout and demonstrates the portability of Happy Belly's asset-light, franchise-driven growth model.
Heal Wellness continues to accelerate its expansion, with 27 locations currently open and over 168 in development, contributing to 626 contractually committed retail franchise locations across Happy Belly's portfolio of emerging brands in various stages of development, construction, and operation. This announcement follows a string of recent expansion milestones for Happy Belly across multiple Canadian provinces, and now into the United States, reinforcing its mission to become a leading restaurant consolidator.
Happy Belly 2
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/273415_fa69bcd3a46729e5_003full.jpg
"Our predictable and disciplined growth engine continues to deliver measurable results as we expand our brands across Canada and now the United States to create long-term value for our shareholders."
"We are just getting started," added Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands. The Company's portfolio includes Heal Wellness, Rosie's Burgers, Yolks Breakfast, Via Cibo Italian Street Food, and others.
Happy Belly Food Group
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/273415_fa69bcd3a46729e5_004full.jpg
Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/273415
FAQ
What did Happy Belly (HBFGF) announce on November 6, 2025 about Heal Wellness in Texas?
How many Heal Wellness locations does Happy Belly report are open and in development?
How does the Lubbock site support Heal Wellness's U.S. expansion strategy?
What is the broader scale of Happy Belly's franchise commitments after this announcement?
When is the Heal Wellness Lubbock location scheduled to open and who are the operators?
What consumer demographics does Happy Belly cite for choosing Texas for expansion?
