Happy Belly Food Group's Heal Wellness QSR Secures Real-Estate Location for Multi-Unit Franchisee in Belleville, Ontario
Rhea-AI Summary
Happy Belly Food Group (OTCQB: HBFGF) announced that its Heal Wellness quick-service restaurant brand has secured a new real-estate location in Belleville, Ontario, for a multi-unit franchise group led by Alex Rechichi and Bedford Park Capital. This site is part of Heal’s previously disclosed 45-location multi-unit franchise agreement across Ontario, Manitoba, and Saskatchewan, targeting markets with strong local demographics and student populations, including Loyalist College’s Belleville campus.
Positive
- None.
Negative
- None.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Toronto, Ontario--(Newsfile Corp. - August 31, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that its Heal Wellness ("Heal") quick-service restaurant ("QSR") brand has secured a new real-estate location in Belleville, Ontario, for the multi-unit franchise group led by Alex Rechichi and Bedford Park Capital. The location was secured as part of Heal's largest Multi-Unit Franchise Agreement to date for 45 locations across Ontario, Manitoba, and Saskatchewan. Heal Wellness is a fast-growing QSR brand specializing in fresh smoothie bowls, açaí bowls, smoothies, and other better-for-you menu offerings built around clean ingredients and an active lifestyle.
Happy Belly 1
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/312129_a8bb7bdb04da2a90_002full.jpg
Located in southeastern Ontario along the Bay of Quinte, Belleville is a growing regional centre with a strong residential base, established commercial activity, and convenient access to the Highway 401 corridor. The city is home to Loyalist College's Belleville campus, whose student community adds a meaningful customer demographic to the market seeking convenient and better-for-you food options that fit busy student schedules. Combined with Belleville's population the presence of Loyalist College further strengthens the market for Heal's smoothie bowls, açaí bowls, and smoothies menu offerings.
"Securing this newest Heal real-estate location in Belleville marks another important step in our Ontario expansion," said Sean Black, Chief Executive Officer of Happy Belly Food Group. "Belleville provides a compelling platform with its growing population, established residential communities, and strong student community. Combined with the city's connectivity across southeastern Ontario, these market fundamentals align well with Heal's offering and further demonstrate the scalability of the brand across communities that combine strong local demographics with meaningful student populations."
Happy Belly 2
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/312129_a8bb7bdb04da2a90_003full.jpg
"Heal Wellness continues to expand rapidly across Canada and into the United States, strengthening its position as a leading açaí and smoothie bowl brand," said Sean Black. "Heal remains a key driver of growth within Happy Belly's broader portfolio of retail franchise locations across multiple emerging brands in various stages of development, construction, and operation. We continue to build a predictable and disciplined growth engine designed to create long-term shareholder value."
"We are just getting started," said Sean Black.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly 3
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/312129_a8bb7bdb04da2a90_004full.jpg
Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, President
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/312129