Happy Belly Food Group's Heal Wellness Signs A 10 Unit Development Agreement for the Greater Dallas-Fort Worth Texas Market, USA
Rhea-AI Summary
Positive
- Secured agreement for 10 new Heal Wellness locations in the Dallas-Fort Worth market
- Partnership with experienced local US-based QSR developer for faster market entry
- Strong existing presence with 541 retail locations under contract
- Strategic expansion into year-round warm climate market suitable for smoothie business
- Currently operating in 6 Canadian provinces showing proven scalability
Negative
- Requires development of new state-specific franchising agreements and disclosures
- Real estate locations still need to be identified and secured
- Entering competitive US market as a Canadian company
News Market Reaction
On the day this news was published, HBFGF gained 6.00%, reflecting a notable positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Toronto, Ontario--(Newsfile Corp. - June 5, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that it has signed an agreement with a US-based QSR developer that will see 10 Heal Wellness locations open in and around the Dallas-Forth Worth area. Heal Wellness ("Heal") is a fresh smoothie bowls, acai bowls, and smoothies quick serve restaurant ("QSR").
Happy Belly 1
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/254583_6d188bd684c20ae8_001full.jpg
"As we evolve our franchising framework for operations within the United States, such as preparing state specific franchising disclosures and franchising agreements, we now do so with a ten-unit commitment signed by a multi-unit franchisee. This is another step forward in the process of starting to plant our feet in the United States", said Sean Black, Chief Executive Officer of Happy Belly. Finding a local development partner with a proven track record of success in the development of multi-units within the Texas market was a key factor for us. It will allow us to accelerate our growth and hit the ground running within the state of Texas."
"As we continue to grow our Heal Wellness brand coast to coast here in Canada, with active franchise agreements in 6 provinces, we are making an expansion step forward into one of the most favourable climate regions for a smoothie and ACAI bowl QSR business. The area in Dallas-Forth Worth is a prime region due to its large, health-conscious population, year-round warm climate, and rapidly growing urban centers. Cities like Dallas are home to young, active demographics who prioritize wellness, fitness, and clean eating-key audiences for Heals smoothies and açai bowls."
"Our real-estate search is already underway with our development partner as we look to identify and map out various prime and AAA locations most suitable for the demographic profile of a Heal customer. In addition to real estate, counsel has been engaged in developing state-specific franchise agreements and disclosures documents as we parallel bath our expansion efforts."
Happy Belly 2
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/254583_6d188bd684c20ae8_002full.jpg
"Partnering with a development partner allows us to have boots on the ground as we proceed to establish our presence in warmer regions of North America for Heal as we continually expand the presence of our emerging brands. Working with development partners was a very important step during my previous experience with both Extreme Brandz and MTY Food Group as I helped several of their brands gain entry into the United States. I look forward to working with our franchisee as I firmly believe we have a tremendous opportunity in front of us as we accelerate the growth of our Heal Wellness brand in an asset light franchise model."
"Looking ahead to 2025 and beyond, we remain focused on growing through both internal launches and targeted M&A within Canada and the US. With 541 retail locations under contract-spanning projects in development, under construction, or already open-our franchise pipeline is robust. By carefully selecting the right partners and prime real estate, we will maintain momentum and achieve our disciplined growth objectives through 2026."
We are just getting started.
About Heal Wellness
Heal Wellness was founded with a passion and mission to provide quick, fresh wellness foods that support a busy and active lifestyle. We currently offer a diverse range of smoothie bowls and smoothies. We take pride in meticulously selecting every superfood ingredient on our menu to fuel the body, including acai smoothie bowls, smoothies, and super-seed grain bowls. Our smoothie bowls are crafted with real fruit and enriched with superfoods like acai, pitaya, goji berries, chia seeds, and more.
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly 3
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/254583_6d188bd684c20ae8_003full.jpg
Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/254583
FAQ
What is the expansion plan for HBFGF's Heal Wellness in Dallas-Fort Worth?
How many total retail locations does Happy Belly Food Group have under contract?
In how many Canadian provinces does Heal Wellness currently operate?
Why did Happy Belly choose Dallas-Fort Worth for Heal Wellness expansion?
What products does Heal Wellness offer?
