Happy Belly Food Group's Yolks Breakfast Signs Franchise Agreement for the City of Edmonton, Alberta
Happy Belly Food Group (OTCQB: HBFGF) announced that its brand Yolks Breakfast signed a franchise agreement for the City of Edmonton on October 31, 2025, with an experienced breakfast operator. The deal marks Yolks' market entry to Edmonton and supports Happy Belly's Western Canada growth plan.
The company highlighted an asset-light franchising model, prioritized site selection on high-visibility corridors, and said it has 626 retail locations secured across Canada under multi-unit and area development agreements, spanning stores in development, under construction, and operating. Management reiterated expansion execution through 2025 and 2026.
Happy Belly Food Group (OTCQB: HBFGF) annuncia che il suo marchio Yolks Breakfast ha firmato un accordo di franchising per la città di Edmonton il 31 ottobre 2025, con un operatore esperto nel settore delle colazioni. L'accordo segna l'ingresso di Yolks nel mercato di Edmonton e sostiene il piano di crescita di Happy Belly per l'ovest del Canada.
L'azienda ha evidenziato un modello di franchising a basso asset, ha dato priorità alla selezione dei siti lungo corridoi ad alta visibilità, e ha dichiarato di avere 626 punti vendita assicurati in tutto il Canada, sotto accordi di multi-unità e sviluppo per area, che comprendono negozi in sviluppo, in costruzione e operativi. Il management ha ribadito l'esecuzione dell'espansione attraverso il 2025 e il 2026.
Happy Belly Food Group (OTCQB: HBFGF) anunció que su marca Yolks Breakfast firmó un acuerdo de franquicia para la ciudad de Edmonton el 31 de octubre de 2025, con un operador experimentado en desayunos. El acuerdo marca la entrada de Yolks al mercado de Edmonton y apoya el plan de crecimiento de Happy Belly para el oeste de Canadá.
La compañía destacó un modelo de franquicia ligero en activos, priorizó la selección de ubicaciones en corredores de alta visibilidad, y afirmó que tiene 626 ubicaciones minoristas aseguradas en Canadá bajo acuerdos de desarrollo multiunidad y de área, que abarcan tiendas en desarrollo, en construcción y operativas. La dirección reiteró la ejecución de la expansión para 2025 y 2026.
해피 벨리 푸드 그룹(HBFGF)은(는) 브랜드 Yolks Breakfast가 2025년 10월 31일 고도로 숙련된 아침식사 운영자와 함께 에드먼턴 시를 위한 프랜차이즈 계약을 체결했다고 발표했습니다. 이 거래는 Yolks의 에드먼턴 시장 진입을 의미하며 Happy Belly의 Western Canada 성장 계획을 지지합니다.
회사는 자산 가벼운 프랜차이즈 모델을 강조하고, 가시성이 높은 도로 구간의 사이트 선정을 우선시했으며, 캐나다 전역에 626개 소매점 확보가 다단계 개발 및 지역 개발 계약 아래에 있으며, 개발 중인 매장, 건설 중인 매장, 운영 중인 매장을 포함한다고 밝혔습니다. 경영진은 2025년과 2026년을 통한 확장 실행을 재차 강조했습니다.
Happy Belly Food Group (OTCQB: HBFGF) a annoncé que sa marque Yolks Breakfast a signé un accord de franchise pour la ville d'Edmonton le 31 octobre 2025, avec un opérateur expérimenté du petit-déjeuner. L'accord marque l'entrée de Yolks sur le marché d'Edmonton et soutient le plan de croissance de Happy Belly pour l'Ouest du Canada.
La société a souligné un modèle de franchise léger en actifs, privilégié la sélection des sites sur des corridors à haute visibilité, et a déclaré disposer de 626 implantations au détail sécurisées à travers le Canada sous des accords de développement multi-unités et par zone, comprenant des magasins en cours de développement, en construction et opérationnels. La direction a réitéré l'exécution de l'expansion d'ici 2025 et 2026.
Happy Belly Food Group (OTCQB: HBFGF) gab bekannt, dass seine Marke Yolks Breakfast am 31. Oktober 2025 mit einem erfahrenen Frühstücksbetreiber eine Franchise-Vereinbarung für die Stadt Edmonton unterzeichnet hat. Der Deal markiert den Markteintritt von Yolks in Edmonton und unterstützt den Wachstumsplan von Happy Belly im Westen Kanadas.
Das Unternehmen hob ein asset-light Franchise-Modell hervor, priorisierte die Standortauswahl in stark sichtbaren Korridoren und erklärte, dass es 626 Einzelhandelsstandorte in Kanada unter Mehr-Standort- und Gebietsentwicklungsvereinbarungen gesichert hat, die sich auf Geschäfte in Entwicklung, im Bau befindlich und in Betrieb erstrecken. Das Management bekräftigte die Umsetzung der Expansion bis 2025 und 2026.
Happy Belly Food Group (OTCQB: HBFGF) أعلنت أن علامتها التجارية Yolks Breakfast وقعت اتفاقية امتياز لمدينة إدمونتون في 31 أكتوبر 2025، مع مشغل فطور ذي خبرة. الصفقة تمثل دخول Yolks إلى سوق إدمونتون وتدعم خطة Happy Belly للنمو في غرب كندا.
وأبرزت الشركة نموذج الامتياز القائم على الأصول، وأعادت ترتيب اختيار المواقع في الممرات عالية الرؤية، وأفادت بأن لديها 626 موقعاً تجارياً محجوزاً عبر اتفاقيات تطوير متعددة الوحدات والمناطق، وتشمل متاجر قيد التطوير وتحت الإنشاء وتعمل. وأكدت الإدارة استمرار تنفيذ التوسع حتى 2025 و2026.
- Edmonton entry with first signed franchise agreement
- 626 retail locations secured across Canada
- Asset-light franchising to shorten buildouts and protect unit economics
- Expansion plan active through 2025–2026
- None.
Toronto, Ontario--(Newsfile Corp. - October 31, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce that Yolks Breakfast ("Yolks") has signed a new franchise agreement for the City of Edmonton with a franchisee who brings hands-on experience managing breakfast concepts. This agreement advances Yolks' Western Canada growth plan and expands the brand's breakfast, brunch, and lunch offering to one of Alberta's most dynamic urban markets.
Happy Belly 1
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/272703_f4551200640fa818_001full.jpg
"Breakfast remains one of the most vibrant, fast-growing segments in the restaurant industry and continues to surge in popularity-an opportunity that we have leaned in on since acquiring Yolks," said Sean Black, Chief Executive Officer of Happy Belly. "This is Yolks market entry to Edmonton with our first signed franchise agreement for the city. Our asset-light franchising model continues to resonate with both franchisees and landlords," added Sean Black. "We prioritize smart real estate that shortens buildouts and improves ROIC, enabling us to scale efficiently while protecting unit economics for our partners. Site selection in Edmonton is underway, with an emphasis on high-visibility corridors and strong daytime traffic generators."
Happy Belly 2
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/272703_f4551200640fa818_002full.jpg
"Happy Belly's portfolio continues to scale rapidly, with 626 retail locations secured across Canada under Multi-Unit and Area Development Agreements-encompassing stores in development, under construction, and already operating. Our consistent pipeline growth is a result of aligning with experienced partners and securing high-quality, high-traffic real estate. As we execute our expansion strategy through 2025 and 2026, each new opening brings us closer to our goal of becoming Canada's leading restaurant consolidator. With a focus on operational discipline and brand scalability, we remain committed to delivering long-term shareholder value and building a high-performance platform of emerging restaurant brands."
"We are just getting started," added Sean Black.
About Yolks Breakfast
Chef Steve Ewing is a strong proponent of breakfast - it's his favourite meal of the day - which is why its so important to him and why he takes so much care and puts so much effort into its menu. Not only are the eggs free-range, but the bacon is local and the hollandaise isn't some quickie version, but the real deal, just one fast whisking away from le Cordon Bleu. Even the Dijon is made in-house!
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leader in acquiring and scaling emerging food brands across Canada.
Happy Belly Food Group
To view an enhanced version of this graphic, please visit:
https://images.newsfilecorp.com/files/6625/272703_f4551200640fa818_003full.jpg
Sean Black
Co-founder, Chief Executive Officer
Shawn Moniz
Co-founder, Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: 1-877-589-8805
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/272703
FAQ
What did Happy Belly (HBFGF) announce on October 31, 2025 about Yolks Breakfast?
How many retail locations has Happy Belly (HBFGF) secured in Canada?
What does the Yolks Edmonton franchise mean for HBFGF's expansion plans?
What franchising model is Happy Belly (HBFGF) using for Yolks openings?
Where will Happy Belly prioritize site selection for Yolks in Edmonton?
