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Healthy Choice Wellness Provides Shareholder Update Highlighting Strategic Growth Drivers

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Healthy Choice Wellness Corp. (NYSEAM: HCWC), operating 19 natural and organic grocery stores across six states, has outlined its strategic growth initiatives for 2025. The company is implementing several key initiatives including:

  • Operational efficiency improvements through enhanced supply chain and brand partnerships
  • Launch of in-house baking commissaries at multiple locations, including Mother Earth's Storehouse, Ada's Natural Market, and GreenAcres Market
  • Development of a wholesale business supplying bread and pies to local establishments
  • Investment in key leadership positions including Director of Merchandising, Data Analyst, Marketing Manager, and National Food Service Manager
  • Enhancement of customer loyalty programs and data-driven marketing strategies

The company expects its operational tactics to generate a secondary revenue stream that could cover a significant portion of monthly operating expenses by end-2025.

Healthy Choice Wellness Corp. (NYSEAM: HCWC), che gestisce 19 negozi di alimenti naturali e biologici in sei stati, ha delineato le sue iniziative strategiche di crescita per il 2025. L'azienda sta implementando diverse iniziative chiave tra cui:

  • Miglioramenti dell'efficienza operativa attraverso una catena di approvvigionamento e partnership di marca potenziate
  • Avvio di cucine interne in diverse sedi, tra cui Mother Earth's Storehouse, Ada's Natural Market e GreenAcres Market
  • Sviluppo di un'attività all'ingrosso per fornire pane e torte a esercizi locali
  • Investimento in posizioni chiave di leadership, tra cui Direttore del Merchandising, Analista Dati, Responsabile Marketing e Manager Nazionale del Servizio Alimentare
  • Miglioramento dei programmi di fidelizzazione dei clienti e strategie di marketing basate sui dati

L'azienda prevede che le sue tattiche operative genereranno una fonte di reddito secondaria che potrebbe coprire una parte significativa delle spese operative mensili entro la fine del 2025.

Healthy Choice Wellness Corp. (NYSEAM: HCWC), que opera 19 tiendas de comestibles naturales y orgánicos en seis estados, ha delineado sus iniciativas estratégicas de crecimiento para 2025. La compañía está implementando varias iniciativas clave, que incluyen:

  • Mejoras en la eficiencia operativa a través de una cadena de suministro mejorada y asociaciones de marca
  • Lanzamiento de panaderías internas en múltiples ubicaciones, incluyendo Mother Earth's Storehouse, Ada's Natural Market y GreenAcres Market
  • Desarrollo de un negocio mayorista que suministra pan y pasteles a establecimientos locales
  • Inversión en posiciones clave de liderazgo, incluyendo Director de Merchandising, Analista de Datos, Gerente de Marketing y Gerente Nacional de Servicios de Alimentos
  • Mejora de los programas de lealtad del cliente y estrategias de marketing basadas en datos

La compañía espera que sus tácticas operativas generen una fuente de ingresos secundaria que podría cubrir una parte significativa de los gastos operativos mensuales para finales de 2025.

Healthy Choice Wellness Corp. (NYSEAM: HCWC)는 6개 주에서 19개의 자연 및 유기농 식료품점을 운영하며, 2025년을 위한 전략적 성장 계획을 수립했습니다. 이 회사는 여러 주요 이니셔티브를 시행하고 있으며, 그 내용은 다음과 같습니다:

  • 공급망과 브랜드 파트너십을 강화하여 운영 효율성을 개선
  • Mother Earth's Storehouse, Ada's Natural Market 및 GreenAcres Market을 포함한 여러 장소에 내부 제빵소 개설
  • 지역 업체에 빵과 파이를 공급하는 도매 사업 개발
  • 상품 관리 이사, 데이터 분석가, 마케팅 관리자 및 국가 식품 서비스 관리자와 같은 주요 리더십 직책에 투자
  • 고객 충성도 프로그램 및 데이터 기반 마케팅 전략 강화

회사는 운영 전술이 2025년 말까지 월 운영 비용의 상당 부분을 충당할 수 있는 추가 수익원을 생성할 것으로 기대하고 있습니다.

Healthy Choice Wellness Corp. (NYSEAM: HCWC), qui exploite 19 magasins d'aliments naturels et biologiques dans six États, a défini ses initiatives stratégiques de croissance pour 2025. L'entreprise met en œuvre plusieurs initiatives clés, notamment :

  • Améliorations de l'efficacité opérationnelle grâce à une chaîne d'approvisionnement et des partenariats de marque renforcés
  • Lancement de cuisines internes dans plusieurs lieux, y compris Mother Earth's Storehouse, Ada's Natural Market et GreenAcres Market
  • Développement d'une activité de gros fournissant du pain et des tartes à des établissements locaux
  • Investissement dans des postes clés de direction, notamment Directeur du Merchandising, Analyste de Données, Responsable Marketing et Responsable National des Services Alimentaires
  • Amélioration des programmes de fidélisation des clients et des stratégies de marketing basées sur les données

L'entreprise s'attend à ce que ses tactiques opérationnelles génèrent une source de revenus secondaire qui pourrait couvrir une part significative des dépenses opérationnelles mensuelles d'ici fin 2025.

Healthy Choice Wellness Corp. (NYSEAM: HCWC), die 19 natürliche und biologische Lebensmittelgeschäfte in sechs Bundesstaaten betreibt, hat ihre strategischen Wachstumsinitiativen für 2025 skizziert. Das Unternehmen setzt mehrere wichtige Initiativen um, darunter:

  • Verbesserungen der operativen Effizienz durch optimierte Lieferketten und Markenpartnerschaften
  • Einführung von internen Bäckereien an mehreren Standorten, einschließlich Mother Earth's Storehouse, Ada's Natural Market und GreenAcres Market
  • Entwicklung eines Großhandelsgeschäfts, das Brot und Kuchen an lokale Betriebe liefert
  • Investitionen in wichtige Führungspositionen, einschließlich Merchandising-Direktor, Datenanalyst, Marketingmanager und National Food Service Manager
  • Verbesserung der Kundenbindungsprogramme und datengestützter Marketingstrategien

Das Unternehmen erwartet, dass seine operativen Taktiken eine sekundäre Einnahmequelle generieren, die bis Ende 2025 einen erheblichen Teil der monatlichen Betriebskosten decken könnte.

Positive
  • New revenue streams from in-house baking commissaries and wholesale business
  • Operational efficiencies expected to offset significant monthly operating expenses by end-2025
  • Strategic expansion of leadership team with 35 years combined industry experience
  • Implementation of data-driven customer loyalty and marketing programs
Negative
  • None.

Insights

HCWC's shareholder update reveals a multi-faceted strategy focused on creating additional revenue streams while optimizing existing operations. The most substantive development is the implementation of in-house baking commissaries at strategic locations serving all 19 stores, creating vertical integration that could improve margins and store traffic while establishing a foundation for wholesale distribution to local businesses.

This vertical integration approach could potentially deliver two significant benefits: reduced dependency on third-party suppliers and creation of a differentiated product offering that drives store traffic. The company's statement that these operational tactics will "begin covering a large portion of monthly operating expenses by the end of 2025" suggests management expects meaningful contribution to the bottom line, though the exact financial impact remains unquantified.

While the update points to potential efficiency improvements through supply chain optimization and data-driven decision making, investors should note the simultaneous increase in overhead from four new leadership positions. These roles appear strategically aligned with growth initiatives but represent additional costs in the near term before potential benefits materialize.

The lack of specific financial projections, implementation timelines, or required capital investments makes it difficult to gauge the actual impact on HCWC's financial performance. For a company with a relatively modest $5.4 million market capitalization, these initiatives represent incremental improvements rather than transformational changes. The strategic direction appears sound, but execution will be important in this highly competitive natural foods retail sector.

HCWC expanding revenue streams while strengthening infrastructure and customer engagement 

HOLLYWOOD, FL, March 12, 2025 (GLOBE NEWSWIRE) -- Healthy Choice Wellness Corp. (“HCWC” or the “Company”) (NYSEAM: HCWC), a holding company operating 19 natural and organic grocery stores across six states, provides a shareholder update highlighting its key growth drivers for 2025, which include operational efficiencies, new revenue streams, investment in key leadership roles and enhanced customer engagement.

Healthy Choice Wellness Chairman and CEO Jeff Holman commented, “We are making strategic investments that position HCWC for sustainable growth. By fortifying our team, expanding revenue generation, and enhancing customer engagement, we continue to build a solid foundation for profitability. These initiatives not only drive financial growth but also reinforce our commitment to the local communities and respected customers we serve. With a data-driven approach and a focus on innovation in the health and wellness retail sector, we are confident in our ability to continue delivering long-term value to all our stakeholders.”

Operational Efficiencies & Proven Retail Strategies

HCWC is executing recognized, industry-leading retail tactics to optimize operations and drive sales by enhancing supply chain efficiencies. By strengthening relationships with brand partners through strategic collaboration and data-driven decision making, the Company expects to continue improving scalability and ultimately profitability. Additionally, in 2025, these tactics have started to generate a secondary revenue stream that HCWC management believes will begin covering a large portion of monthly operating expenses by the end of 2025.

Baking Commissaries to Create New Revenue Streams

HCWC has initiated the implementation of new in-house baking commissaries at the following banners: Mother Earth’s Storehouse (serving Mother Earth’s Storehouse and all 8 Green’s Natural Foods Stores), Ada’s Natural Market (serving Ada’s Natural Market and all 3 Paradise Stores), and GreenAcres Market Bradley Fair (serving all 5 GreenAcres Market stores). These commissaries will generate new revenue while driving additional traffic to retail locations. Additionally, the Company intends to launch a wholesale business to supply bread and pies to local restaurants and businesses, further establishing its commitment to serving local communities.

Investment in Growth-Oriented Leadership Roles

The Company has expanded leadership to include the following key roles:

  • Director of Merchandising: Leads co-op program sales and execution while overseeing product data and metrics.
  • Data Analyst: Focused on optimizing the efficiency and effectiveness of the co-op program and product performance.
  • Marketing Manager: Manages the customer rewards program and marketing strategies to drive traffic and increase same-store sales.
  • National Food Service Manager: Standardizing and launching food service programs across all locations, creating new revenue streams through in-store bakeries and commissaries.The industry veterans hired by HCWC to fill these roles bring a combined 35 years of industry related experience to the Company.

Enhanced Customer Engagement & Loyalty Programs

HCWC is strengthening customer loyalty initiatives through its enhanced, unified rewards programs and targeted marketing. Additionally, the Company is expanding seasonal and localized marketing campaigns to increase store traffic and competitive positioning while leveraging data-driven insights to improve promotional effectiveness and personalization.

About Healthy Choice Wellness Corp.

Healthy Choice Wellness Corp. is a holding company focused on providing consumers with healthier daily choices with respect to nutrition and other lifestyle alternatives. 
Through its wholly owned subsidiaries, the Company operates:

  • Ada’s Natural Market, a natural and organic grocery store offering fresh produce, bulk foods, vitamins and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items (www.Adasmarket.com).
  • Paradise Health & Nutrition’s three stores that likewise offer fresh produce, bulk foods, vitamins, and supplements, packaged groceries, meat and seafood, deli, baked goods, dairy products, frozen foods, health & beauty products and natural household items (www.ParadiseHealthDirect.com).
  • Mother Earth’s Storehouse, an organic and health food and vitamin store in New York’s Hudson Valley, which has been in existence for over 40 years (www.MotherEarthStorehouse.com).
  • Greens Natural Foods’ eight stores in New York and New Jersey, offering a selection of 100% organic produce and all-natural, non-GMO groceries and bulk foods; a wide selection of local products; an organic juice and smoothie bar; a fresh foods department, which offers fresh and healthy “grab & go” foods; a full selection of vitamins & supplements; as well as health and beauty products. (www.Greensnaturalfoods.com).
  • Ellwood Thompson’s, an organic and natural health food and vitamin store located in Richmond, Virginia (www.ellwoodthompsons.com).
  • GreenAcres Market, an organic and natural health food and vitamin chain with five store locations in Kansas and Oklahoma. GreenAcres Market is a chain of premier natural foods stores, offering organic and all natural products and vitamins from both top national brands as well as locally sourced specialty brand (www.greenacres.com).

Through its wholly owned subsidiary, Healthy U Wholesale, the Company sells vitamins and supplements, as well as health, beauty and personal care products on its website www.TheVitaminStore.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of that term in the Private Securities Litigation Reform Act of 1995 (Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934). Additional written or oral forward-looking statements may be made by the Company from time to time in filings with the Securities and Exchange Commission (SEC) or otherwise. Statements contained in this press release that are not historical facts are forward looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, and are based on management’s estimates, assumptions and projections and are not guarantees of future performance. The Company assumes no obligation to update these statements. Forward-looking statements may include, but are not limited to, projections or estimates of revenue, income, or loss, exit costs, cash flow needs and capital expenditures, statements regarding future operations, expansion or restructuring plans, including our recent exit from, and winding down of our wholesale distribution operations. In addition, when used in this release, the words “anticipates,” “believes,” “estimates,” “expects,” “intends,” and “plans” and variations thereof and similar expressions are intended to identify forward looking statements.

Factors that may affect our future results of operations and financial condition include, but are not limited to, fluctuations in demand for our products, the introduction of new products, our ability to maintain customer and strategic business relationships, the impact of competitive products and pricing, growth in targeted markets, the adequacy of our liquidity and financial strength to support its growth, and other information that may be detailed from time-to-time in our filings with the SEC.

Contact Information
Healthy Choice Wellness Corp.
3800 North 28th Way, Hollywood, FL 33020
305-600-5004
Email: ir@hcwc.com


FAQ

What new revenue streams is HCWC implementing in 2025?

HCWC is launching in-house baking commissaries across multiple locations and developing a wholesale business to supply bread and pies to local restaurants and businesses.

How many retail locations does HCWC currently operate?

HCWC operates 19 natural and organic grocery stores across six states.

What key leadership positions has HCWC added to support growth?

HCWC added Director of Merchandising, Data Analyst, Marketing Manager, and National Food Service Manager positions, bringing 35 years of combined industry experience.

When does HCWC expect its new operational tactics to impact expenses?

HCWC expects its operational tactics to cover a large portion of monthly operating expenses by the end of 2025.

Which store banners will receive new baking commissaries?

Baking commissaries will be implemented at Mother Earth's Storehouse, Ada's Natural Market, and GreenAcres Market Bradley Fair locations.
Healthy Choice Wellness Corp

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Packaged Foods
Retail-grocery Stores
United States
HOLLYWOOD