FIFA welcomes The Home Depot as Official Home Improvement Retail Supporter for FIFA World Cup 26™ in North America

Rhea-AI Summary

The Home Depot has partnered with FIFA as the Official Home Improvement Retail Supporter for the FIFA World Cup 26™ in North America. The partnership will feature unique 'Built by The Home Depot' activations at FIFA Fan Festivals and stadiums across Canada, Mexico, and the USA, where the company operates 2,345 stores with over 465,000 associates.

The 2026 tournament will be the most inclusive FIFA World Cup™ ever, featuring 48 nations and 104 matches. Through its Orange Apron Media network, The Home Depot will offer supplier partners opportunities to participate in various FIFA World Cup activations. The company will also engage its associates and customers through volunteer opportunities and World Cup-related activities leading up to and during the tournament.

Positive

• Strategic partnership with FIFA expands brand visibility across North America
• Marketing opportunities through FIFA World Cup activations and Fan Festivals
• Potential revenue growth through exclusive supplier partnerships and activations
• Enhanced customer engagement through sports-related marketing initiatives

Negative

• None.

News Market Reaction

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-0.33% News Effect

On the day this news was published, HD declined 0.33%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

• The Home Depot to welcome the tournament to its backyard as an official tournament supporter
• Retailer will offer stadium and FIFA Fan Festival™ activations, supplier collaborations and hospitality, while engaging associates with volunteer opportunities
• The 2026 edition is set to be the most inclusive FIFA World Cup™ ever, featuring 48 nations and 104 matches across Canada, Mexico and the USA – all of which have Home Depot stores

ATLANTA, Dec. 4, 2024 /PRNewswire/ -- FIFA and The Home Depot are teaming up to bring the excitement of the FIFA World Cup 26™ to life across North America. As the world's largest home improvement retailer, with stores throughout Canada, Mexico and the USA where the tournament is to take place, The Home Depot will be the Official Home Improvement Retail Supporter in the region.

Building on the retailer's history of supporting soccer and other athletic events, fans can expect unique on-site "Built by The Home Depot" at FIFA Fan Festivals and stadiums. The Home Depot will also bring the World Cup experience to its associates and customers with opportunities to participate in FIFA World Cup™ activations leading up to and during the 2026 edition.

"We are thrilled to host fans in our own backyard by becoming the Official Home Improvement Retail Supporter to FIFA World Cup 26," said Molly Battin, Senior Vice-President and Chief Marketing Officer at The Home Depot. "We know our customers love sports and we love connecting with them through their passions. We can't wait to help build the FIFA World Cup in Canada, Mexico and the US – the communities where we live and work."

FIFA Secretary General Mattias Grafström added, "We are delighted to welcome The Home Depot as an Official Supporter of the FIFA World Cup 26. The Home Depot's commitment to innovation and community resonates with FIFA's values of inclusivity and global engagement. As we prepare for the most inclusive FIFA World Cup in history, featuring 48 teams, this partnership will bring unique opportunities for fans, as well as meaningful engagement for The Home Depot's customers and associates across the host countries."

Through its Orange Apron Media network, select supplier partners in exclusive categories will have the opportunity to participate in various FIFA World Cup 26 activations alongside The Home Depot.

The Home Depot operates 2,345 stores across Canada, Mexico and the USA with a workforce of more than 465,000 associates.

ABOUT THE HOME DEPOT
The Home Depot is the world's largest home improvement specialty retailer. At the end of the third quarter, the company operated a total of 2,345 retail stores and over 760 branches across all 50 states, the District of Columbia, Puerto Rico, the US Virgin Islands, Guam, ten Canadian provinces and Mexico. The company employs over 465,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones Industrial Average and Standard & Poor's 500 index. 

ABOUT THE FIFA WORLD CUP
For more information on the FIFA World Cup, visit FIFA.com/WorldCup.

 

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SOURCE The Home Depot

FAQ

What is The Home Depot's (HD) role in FIFA World Cup 2026?

The Home Depot (HD) is the Official Home Improvement Retail Supporter for FIFA World Cup 26 in North America, providing activations at FIFA Fan Festivals and stadiums across Canada, Mexico, and the USA.

How many stores does The Home Depot (HD) operate in FIFA World Cup 2026 host countries?

The Home Depot (HD) operates 2,345 stores across the FIFA World Cup 2026 host countries (Canada, Mexico, and the USA) with over 465,000 associates.

What activations will The Home Depot (HD) offer during FIFA World Cup 2026?

The Home Depot (HD) will offer 'Built by The Home Depot' activations at FIFA Fan Festivals and stadiums, supplier collaborations through its Orange Apron Media network, and volunteer opportunities for associates.