New Home Depot Creator Portal Connects Influencers with Home Improvement Enthusiasts to Drive New Revenue Opportunities

Rhea-AI Summary

The Home Depot (NYSE:HD) launched the Home Depot Creator portal on December 10, 2025, a creator-first hub to connect digital content creators with The Home Depot, its suppliers and product catalogs.

The portal offers onboarding, training, shoppable links with commissions, storefronts, product gifting, performance tracking, branded hashtags and curated collections. Thousands of creators are already enrolled and public applications are open. The program debuts a "Starting Lineup" roster (including Dude Perfect and Trinity Rodman) timed ahead of the world's largest soccer event to drive seasonal, sports-themed home improvement content and commerce.

Key Figures

Launch date Dec. 10, 2025 Launch of The Home Depot Creator portal

Market Reality Check

$345.27 Last Close

Volume Volume 5,055,541 is in line with 20-day average 5,061,565. normal

Technical Price 345.27 is trading below 200-day MA at 375.06, indicating a weaker medium-term trend.

Peers on Argus

HD is down 1.33% while home-improvement peers like LOW (-0.47%) and FND (-0.16%) are modestly lower and broader retail peers BABA (+0.98%) and AMZN (+0.48%) are up, suggesting a more stock-specific move than a sector-wide shift.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 02	Delivery partnership	Positive	-0.9%	Instacart partnership for same-day Canadian delivery from over 175 stores.
Nov 25	Investor conference	Positive	+4.3%	Announcement of 2025 Investor and Analyst Conference webcast details.
Nov 20	Dividend declaration	Positive	+3.3%	Quarterly dividend of $2.30 per share, 155th consecutive cash dividend.
Nov 19	AI tool launch	Positive	-0.6%	Launch of AI-powered Blueprint Takeoffs tool for professional contractors.
Nov 18	Earnings & guidance	Negative	-6.0%	Q3 results and FY2025 guidance with EPS decline versus prior year.

Pattern Detected

HD often shows aligned moves on major financial or capital return updates, while some strategic or partnership news has seen muted or opposite reactions.

Recent Company History

Over the last month, Home Depot has reported Q3 FY2025 results with softer EPS guidance, declared its 155th consecutive quarterly dividend of $2.30 per share, announced an Instacart partnership in Canada, and launched an AI-powered Blueprint Takeoffs tool. Price reactions aligned with negative earnings and positive dividend/investor events, but diverged on some strategic initiatives. Today’s creator-portal launch fits into this pattern of digital and partnership-driven growth efforts.

Market Pulse Summary

This announcement highlights Home Depot’s launch of a creator-first portal to connect influencers with home-improvement content, aiming to drive commissions through shoppable links and deepen customer engagement ahead of a major global soccer event. In context of recent partnerships and digital tools, it extends the company’s omnichannel strategy. Investors may watch for future disclosures on creator enrollment, traffic, and any quantified revenue impact from this program.

Key Terms

shoppable links technical

"Creators can earn commissions through shoppable links, access tools to maximize"

Shoppable links are clickable links embedded in an article that let readers buy a product or service directly from the story, often routing them to a retailer or checkout page and sometimes earning the publisher a commission. For investors, they matter because they create measurable revenue and user engagement signals for media and e-commerce businesses—similar to a digital storefront inside a news piece—which can affect a company’s sales growth, profit margin and potential conflicts of interest if not disclosed.

branded hashtags technical

"utilize training resources, best practices, branded hashtags, curated collections"

A branded hashtag is a custom keyword or phrase preceded by a '#' that a company promotes across social media to group posts about its products, campaigns or identity — like a digital slogan people can click to see related content. Investors watch branded hashtags as a quick signal of marketing reach, customer engagement and public sentiment; rising use can indicate growing brand awareness and sales potential, while negative trends can flag reputation risk.

product catalogs technical

"branded hashtags, curated collections and product catalogs to maximize their"

A product catalog is a comprehensive list and description of the goods or services a company offers, often including features, prices, and availability. Think of it like a menu for a business: it shows what the company sells and how it positions each item. Investors use catalogs to gauge revenue potential, market focus, pricing power and product diversity, and changes to a catalog can signal shifts in strategy, demand or competitive pressure.

AI-generated analysis. Not financial advice.

Star-Studded Roster Including Trinity Rodman, Dude Perfect and More Kicks Off in Time for The World's Largest Soccer Event

ATLANTA, Dec. 10, 2025 /PRNewswire/ -- The Home Depot today announced the launch of The Home Depot Creator portal, a creator-first platform designed to connect digital content creators to The Home Depot, helping them monetize their home improvement content and spark new ideas for future partnerships.

The Home Depot Creator portal is a centralized hub where creators can access content inspiration, campaigns opportunities and expertise to help them build content around home improvement, DIY projects and decor tips -- ultimately driving product recommendations and inspiration for homeowners, pros and DIYers everywhere. Not only do content creators connect with opportunities driven by The Home Depot brand, but also with its vast network of suppliers and products. Creators can earn commissions through shoppable links, access tools to maximize content opportunities and track performance, all through the portal.

Thousands of creators are already enrolled, and applications are now open to the public. Once applications are accepted, members will receive creator-focused onboarding and access to immediate content and campaign opportunities. Creators can utilize training resources, best practices, branded hashtags, curated collections and product catalogs to maximize their visibility with The Home Depot. In addition to training, participants benefit from storefront capabilities, special perks, product gifting and more.

"The Home Depot Creator portal isn't just a website – it's a community that drives meaningful engagement with current and future customers through talented personalities who give them confidence to tackle their home improvement projects," said Molly Battin, senior vice president and chief marketing officer at The Home Depot. "We know our customers love sports, so we're especially excited to launch this program with our Starting Lineup that will deliver tailored soccer content such as how to transform your backyard for your own neighborhood soccer matches and viewing parties."

The Home Depot Creator portal kicks off ahead of the largest soccer event in the world, with The Home Depot partnering with a roster of standout creators known as the Starting Lineup, to build excitement and passion for soccer's biggest stage.

The deep roster of designers, home improvement experts, athletes and Pros was built to ensure each creator's unique strengths and content style help provide support across a wide range of projects, with the help of The Home Depot, all while inspiring the next generation of homeowners.

The Starting Lineup Includes:

• Dude Perfect
• Trinity Rodman
• Dad Advice from Bo
• Glam Dapper
• DIY Huntress
• Carlos Flores
• OPE Pros
• Tony Henry
• Anothony Vidal
• Grill Dads, and more...

"I'm excited to partner with The Home Depot since they've always been a consistent and trusted brand," said Trinity Rodman, member of the US Women's National Team. "It is going to be a lot of fun to partner with them during the biggest sporting event in the world next year."

Creators can sign up to be a part of The Home Depot's Creator program, starting today, by visiting https://creators.homedepot.com.

About The Home Depot
The Home Depot is the world's largest home improvement specialty retailer. At the end of the third quarter, the company operated a total of 2,356 retail stores and over 1,200 SRS locations across all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. The company employs over 470,000 associates. The Home Depot's stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones industrial average and Standard & Poor's 500 index.

View original content to download multimedia:https://www.prnewswire.com/news-releases/new-home-depot-creator-portal-connects-influencers-with-home-improvement-enthusiasts-to-drive-new-revenue-opportunities-302637223.html

SOURCE The Home Depot

FAQ

What is The Home Depot Creator portal announced on December 10, 2025 (HD)?

The portal is a centralized creator hub that connects digital creators to The Home Depot, offering onboarding, training, shoppable links with commissions, storefronts and product gifting.

How can creators earn money through The Home Depot Creator portal (HD)?

Creators can earn commissions from shoppable links and access campaign opportunities and storefront tools to monetize home improvement content.

Who is included in The Home Depot Starting Lineup for the portal launch (HD)?

The Starting Lineup includes creators such as Dude Perfect, Trinity Rodman, Dad Advice from Bo, Glam Dapper, DIY Huntress, Carlos Flores and others.

When did The Home Depot open applications for the Creator portal (HD)?

Applications opened to the public starting December 10, 2025, and thousands of creators are already enrolled.

What tools and resources does The Home Depot Creator portal provide to creators (HD)?

The portal provides training resources, best practices, branded hashtags, curated collections, product catalogs, performance tracking, and campaign access.

Why is The Home Depot timing the Creator portal launch around the world's largest soccer event (HD)?

The launch and Starting Lineup will deliver tailored soccer-themed content—like backyard transformations and viewing-party ideas—to engage sports-loving customers.