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HEINEKEN strengthens global capability footprint with official opening of Business Services Centre in India

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HEINEKEN (NYSE:HEINY) opened its HEINEKEN Business Services India (HBS India) Centre in Hyderabad on April 29, 2026, expanding its global network of multifunctional Business Services hubs alongside Poland, Mexico and Brazil. The Centre will support finance, digital & technology, data & analytics, and global process transformation, and contributes to a planned expansion to around 3,000 HBS roles globally by 2030.

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Positive

  • New HBS Centre opened in Hyderabad, strengthening Asia coverage
  • Supports core functions: finance, digital, data & transformation
  • Global footprint now complements centres in Poland, Mexico and Brazil
  • Planned HBS growth to ~3,000 roles globally by 2030

Negative

  • None.

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In the Apr 29 session, HEINY declined 3.22%, reflecting a moderate negative market reaction.

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Hyderabad, 29 April 2026

HEINEKEN STRENGTHENS GLOBAL CAPABILITY FOOTPRINT WITH OFFICIAL OPENING OF BUSINESS SERVICES CENTRE IN INDIA

HEINEKEN today officially opened its HEINEKEN Business Services India (HBS India) Centre in Hyderabad, marking a significant milestone in the company’s global transformation and productivity agenda under its EverGreen 2030 strategy. By building global capability centres anchored in new technologies, HEINEKEN enables local operating companies to focus on execution and winning with customers and consumers in their markets.

The Centre forms part of HEINEKEN’s growing global network of multifunctional Business Services hubs, alongside existing Centres in Poland, Mexico and Brazil. The addition of India strengthens HEINEKEN’s global reach, closes a strategic coverage gap in Asia, and supports markets worldwide.

Harold van den Broek, Chief Financial Officer HEINEKEN
“The opening of HEINEKEN Business Services India is an important milestone in further strengthening the fundamentals that underpin EverGreen 2030. By expanding our global business services footprint, we are supporting more efficient and digitally enabled ways of working, which brings further productivity gains and consistency across the company.”

Ákos Magyari, Senior Director HEINEKEN Business Services (HBS),
“HBS India reflects our long-term commitment to creating a connected global network of Centres. Hyderabad offers deep expertise in digital, AI and business services, and we are excited to expand our capabilities from this strategic location.”

The Centre will support finance operations, digital and technology services, data and analytics, and global business process transformation. Designed to HEINEKEN’s global workplace standards, it reflects the company’s commitment to collaboration, culture, innovation and talent development. The Hyderabad Centre is a key contributor to the planned expansion of HEINEKEN Business Services, which is expected to grow to around 3,000 roles globally across all HBS locations by 2030.

— ENDS —
Enquiries

Media  Investors
Christiaan Prins Tristan van Strien
Director of Global Communication Global Director of Investor Relations
Marlous den Bieman Lennart Scholtus / Chris Steyn
Head of Media, Issues and Crises Investor Relations Manager / Senior Analyst
E-mail: pressoffice@heineken.com  E-mail: investors@heineken.com
Tel: +31-20-5239-355 Tel: +31-20-5239590

About HEINEKEN
HEINEKEN is the world's pioneering beer company. We are the leading developer and marketer of premium and non-alcoholic beer and cider brands. Led by the Heineken® brand, we have a portfolio of more than 340 international, regional, local, and specialty beers and ciders. With HEINEKEN’s over 88,000 employees, we brew the joy of true togetherness to inspire a better world. Our dream is to shape the future of beer and beyond to win the hearts of consumers. We are committed to innovation, long-term brand investment, disciplined sales execution, and focused cost management. Through "Brew a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We operate breweries, malteries, cider plants, and other production facilities in more than 70 countries. Most recent information is available on our Company's website, and follow us on LinkedIn and Instagram

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FAQ

What did HEINEKEN (HEINY) announce about the Hyderabad Business Services Centre on April 29, 2026?

HEINEKEN opened its HEINEKEN Business Services India Centre in Hyderabad on April 29, 2026. According to HEINEKEN, the Centre will join existing hubs in Poland, Mexico and Brazil and support finance, digital, data and global process transformation.

How will the new HEINEKEN Business Services India centre affect HEINEKEN's global coverage (HEINY)?

The Hyderabad centre closes a strategic coverage gap in Asia for HEINEKEN. According to HEINEKEN, it expands the company’s multifunctional Business Services network and supports markets worldwide with shared finance and technology capabilities.

What functions will HEINEKEN (HEINY) run from the HBS India Centre in Hyderabad?

The Centre will support finance operations, digital and technology services, data and analytics, and global business process transformation. According to HEINEKEN, these functions aim to deliver more efficient and digitally enabled ways of working.

Does HEINEKEN provide targets for HBS headcount after opening the Hyderabad centre (HEINY)?

HEINEKEN expects HEINEKEN Business Services to grow to around 3,000 roles globally across all HBS locations by 2030. According to HEINEKEN, the Hyderabad Centre is a key contributor to that planned expansion.

Why did HEINEKEN (HEINY) choose Hyderabad for its new Business Services Centre?

HEINEKEN cited Hyderabad’s expertise in digital, AI and business services as strategic reasons for the location choice. According to HEINEKEN, the city supports long-term capability expansion and talent development within its global network.