OXO Announces 2025 Chefs in Residence: Fariyal Abdullahi and Danielle Sepsy Join for a New Season Inspired by Bold Flavors and Heritage
Rhea-AI Summary
OXO (NASDAQ: HELE) has announced its 2025 Chefs in Residence program, welcoming two distinguished culinary experts: Fariyal Abdullahi, Executive Chef at Hav & Mar, and Danielle Sepsy, Founder of The Hungry Gnome. The program's fifth year introduces a new theme, "Cook the Mood," focusing on emotional storytelling and globally inspired cooking.
Chef Abdullahi, a 2024 James Beard Award Finalist with experience at three-Michelin-starred Noma, brings her Ethiopian heritage and expertise from 59 countries. Chef Sepsy, known as "The Scone Queen," runs a successful wholesale bakery serving over 300 accounts and will release her cookbook in Spring 2026. The campaign will feature original recipes, blog content, and culinary tips across OXO's digital platforms.
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On the day this news was published, HELE gained 0.69%, reflecting a mild positive market reaction. Our momentum scanner triggered 13 alerts that day, indicating notable trading interest and price volatility. This price movement added approximately $4M to the company's valuation, bringing the market cap to $608M at that time.
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Now entering its fifth year, the OXO Chefs in Residence program continues to evolve with a renewed focus on emotional storytelling and globally inspired cooking. This year's theme, Cook the Mood, taps into the deep connection people have with food, exploring feelings that range from nostalgia and pride to joy and comfort. Cook the Mood transforms everyday meals into meaningful moments, while showcasing the power of OXO's thoughtfully designed tools to help home cooks bring those sentiments to life.
"I'm thrilled to join OXO's Chef in Residence program and to share recipes from cherished childhood memories," said Chef Danielle Sepsy. "I hope to inspire more home cooks to be bold, creative and to find their own spark in the kitchen."
Throughout the campaign Chefs Danielle and Fariyal will share globally inspired recipes that tap into personal memories and cultural touchstones. From Danielle's Cinnamon Buns (Pride) and Cacio E Pepe Pastina (Nostalgia) to Fariyal's Doro Wat (Joy) and Biryani (Comfort), each dish connects emotion with culinary expression—encouraging home cooks to get creative and "Cook the Mood" in their own kitchens.
"The memories created in everyday kitchens are fundamental," said Chef Fariyal Abdullahi. "With OXO, I'm excited to help people discover how food can bring emotion, heritage, and technique together in a way that feels truly personal."
The campaign will roll out across OXO's digital and social platforms throughout the year, with original recipes, blog features, and hands-on tips shared by both chefs. To explore recipes and meet the Chefs in Residence, visit:(www.oxo.com/chefs-in-residence), YouTube (www.youtube.com/oxo), TikTok (www.tiktok.com/@oxo_us), and Instagram channel (www.instagram.com/oxo).
Meet OXO's New Chefs in Residence
Fariyal Abdullahi
Born in
- Follow Fariyal Abdullahi on Instagram.
- Fariyal's favorite OXO tools: Etched Ginger & Garlic Grater, Wooden Sauté Paddle, Rice & Grains Washing Colander, 2 Piece Cutting Board Set, Steel POP Containers
Danielle Sepsy
Danielle Sepsy is the founder and creator of The Hungry Gnome, a
- Follow Danielle Sepsy on Instagram, YouTube and TikTok.
- Danielle's favorite OXO tools: 3 Piece Angled Measuring Cup Set, Etched Zester, Small Cookie Scoop, Silicone Pastry Mat, Stainless Steel Measuring Cups, Cupcake Icing Knife, 8 Piece POP Container Baking Set
About Chefs in Residence
The OXO Chefs in Residence program offers a captivating culinary experience that celebrates creativity, innovation, and simplicity in the kitchen. Viewers can look forward to engaging content, including behind-the-scenes glimpses into the chefs' routines, and practical tips for enhancing their cooking with OXO's award-winning tools.
About OXO
For over three decades, OXO has been a leader in innovative, award-winning design, known for creating products that enhance everyday life. Since launching the iconic OXO Good Grips Swivel Peeler in 1990, OXO continues to challenge the status quo by anticipating needs and crafting modern, functional tools that solve everyday problems. Today, OXO offers a wide range of products across multiple home categories including cooking, baking, cleaning, storage, organization, coffee, and baby essentials. With over 100 design awards worldwide, OXO's products are proudly displayed in prestigious institutions like the Museum of Modern Art and the Smithsonian Cooper Hewitt National Design Museum. As a proud member of
About Helen of Troy Limited
Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative products and solutions for its customers through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.
Media Contacts:
OXO
Ibadete Ferko, PR Associate
pr@oxo.com
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SOURCE OXO International Ltd