Motorlux Hosts Monterey Car Week's Iconic Opening Night, Welcomes Record 4,250 Guests to Sold-Out Gathering

Rhea-AI Summary

Hagerty (NYSE:HGTY) hosted Motorlux 2025, Monterey Car Week's opening event, attracting a record 4,250 guests to a sold-out gathering at the Monterey Jet Center. The event showcased 275 collector cars, 15 aviation displays, and premium culinary experiences featuring 3 Michelin Guide-recognized restaurants.

The highlight was Broad Arrow's auction, achieving $57.4M in total sales with an 80% sell-through rate. A 2005 Maserati MC12 Stradale set a record at $5.2M, becoming the most valuable modern Maserati sold at auction. The event featured global debuts of prestigious vehicles and supported the CHP 11-99 Foundation and Navy Postgraduate School Foundation.

Positive

• Record attendance of 4,250 guests at sold-out event
• Strong auction performance with $57.4M in total sales and 80% sell-through rate
• Record-breaking sale of Maserati MC12 Stradale for $5.2M
• Eight auction world record prices achieved for modern collectibles

Negative

• None.

News Market Reaction – HGTY

+0.18%

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+0.18% News Effect

On the day this news was published, HGTY gained 0.18%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

TRAVERSE CITY, Mich., Aug. 25, 2025 /PRNewswire/ -- Motorlux, a Hagerty event, once again delivered the iconic opening night for Monterey Car Week on Wednesday, August 13, welcoming a sold-out gathering of 4,250 to its curated installations of world-class cars, breathtaking aviation displays and unparalleled fine cuisine.

Guests enjoyed more than 275 collector cars, 15 aviation displays and an elevated culinary experience all staged on the Monterey Jet Center tarmac. Highlights included:

• 3 Michelin Guide-recognized restaurants including Atelier Cren, Maligne and Coastal Kitchen
• Oprah-endorsed Lady & Larder and theatrical live-grill specialists The Meatery included among 20+ additional restaurants
• 100-point vintages from Hundred Acre Wines among the 100 offerings poured by 30+ labels
• The record sale of a 2005 Maserati MC12 Stradale for $5.2M, which led 7 other records at Broad Arrow's Monterey Jet Center Auction
• The global debut of the Shelby Super Snake-R and North American debuts of the Porsche 963 RSP and Alfa Romeo 33 Stradale
• Additional thrilling displays of the Jaguar Type 00, RUF CTR 'Yellowbird' Slantnose and the radial engine-powered Meyers Manx Tarmac Touring Edition

"Motorlux is Monterey Car Week's iconic kick-off, setting the tone for the car world's favorite celebration. The event yet again provided up-close access to the world's rarest vehicles, aircraft, and exclusive culinary brands, all in a great setting at the Monterey Jet Center," said Derek Prechtl, Hagerty Senior Vice President of Events. "Our team takes incredible pride in elevating the event for our guests year-after-year."

For photos and other press materials from Motorlux, click here.

Broad Arrow's Monterey Jet Center Auction Sets Eight Record Prices Led by Maserati MC12 at $5.2M
Broad Arrow, a Hagerty Company, returned to California's Monterey Peninsula on August 13-14 for its fourth annual Monterey Jet Center Auction. Beginning on Wednesday, in conjunction with the sold out Motorlux event, the salesroom was buzzing with excitement as cars made their way down the immersive runway-style auction block. The energy of day one carried into day two as Broad Arrow auctioneers Lydia Fenet and Thomas Forrester fielded bids culminating in over $57.4M in total sales with 80 percent of all lots sold.

Results reflect the particular and continuing strength of modern collectibles, with no less than eight auction world record prices achieved for cars built in 1980 or later. The top lot of the sale, a 2005 Maserati MC12 Stradale, commanded $5,202,500, becoming the most valuable modern Maserati sold at auction. Complete results and information on upcoming auctions are available at broadarrowauctions.com.

Motorlux 2025 Continues Themed Installations
Automotive highlights across curated themes included "From Stuttgart with Love," the "200 MPH Club," "America's Wild Horse" and "The Mercedes Maestro." Additionally, fresh off the Pikes Peak Hill Climb, The Dixie, a BBI Autosport-built 2023 Porsche 992 TurboCup, stole the spotlight at Motorlux. With 1,100 horsepower at 9,000 rpm from Garrett turbos and a bespoke BBI engine package, this purpose-built hill climb machine impressed guests with fully integrated Bosch electronics, adjustable ABS and traction control, and an aero package engineered for peak performance. It's a bold showcase of the Mobil 1 brand's relentless drive for innovation.

Motorlux proudly supports the CHP 11-99 Foundation, providing assistance to California Highway Patrol families in crisis. The event also benefits the Navy Postgraduate School Foundation, with members of the school's car club volunteering at the event and assisting with the Broad Arrow Auction.

About Motorlux 
Motorlux is a vibrant celebration of cars, craft and community that serves as the iconic opening night for Car Week at the Monterey Jet Center. Under the stewardship of Hagerty, an automotive enthusiast brand, Motorlux remains faithful to its entertaining and elegant roots while elevated with artfully curated experiences celebrating automotive, aviation, fashion and design. For more, visit Motorlux.com. 

About Hagerty (NYSE: HGTY)
Hagerty is an automotive enthusiast brand committed to saving driving and to fueling car culture for future generations. The company is a leading provider of specialty vehicle insurance, expert car valuation data and insights, live and digital car auction services, immersive events and automotive entertainment custom made for the 67 million Americans who self-describe as car enthusiasts. Hagerty also operates in Canada and the U.K. and is home to Hagerty Drivers Club, a community of nearly 890,000 who can't get enough of cars. For more information, please visit www.hagerty.com or connect with us on Facebook, Instagram, X and LinkedIn.

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SOURCE Hagerty

FAQ

What were the key results of Hagerty's Motorlux 2025 auction at Monterey Car Week?

The auction achieved $57.4M in total sales with 80% of lots sold, including a record-breaking 2005 Maserati MC12 Stradale sale for $5.2M.

How many guests attended Hagerty's Motorlux 2025 event?

The event welcomed a record 4,250 guests to a sold-out gathering at the Monterey Jet Center.

What vehicles were displayed at HGTY's Motorlux 2025?

The event featured 275 collector cars, including global debuts of the Shelby Super Snake-R, Porsche 963 RSP, and Alfa Romeo 33 Stradale, along with displays of the Jaguar Type 00 and RUF CTR 'Yellowbird' Slantnose.

What charitable organizations did Hagerty's Motorlux 2025 support?

The event supported the CHP 11-99 Foundation, which assists California Highway Patrol families in crisis, and the Navy Postgraduate School Foundation.

What culinary experiences were offered at HGTY's Motorlux 2025?

The event featured 3 Michelin Guide-recognized restaurants (Atelier Cren, Maligne, and Coastal Kitchen), 20+ additional restaurants, and wine offerings from 30+ labels including Hundred Acre Wines.