Hilton Grand Vacations Announces Ocean Reserve, a Hilton Grand Vacations Club, a Premier Oceanfront Property in Myrtle Beach

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Leading hospitality and experiences company expands its presence in South Carolina with plans for a new 227-unit resort

ORLANDO, Fla.--(BUSINESS WIRE)-- Hilton Grand Vacations Inc. (NYSE:HGV), the premier vacation ownership and experiences company, announces Ocean Reserve, a Hilton Grand Vacations Club. This new oceanfront resort will be HGV’s fourth property in Myrtle Beach, South Carolina, and its eighth property in the state. Positioned adjacent to Ocean 22, a Hilton Grand Vacations Club, Ocean Reserve will offer an elevated resort experience featuring thoughtfully designed accommodations, premium amenities and unparalleled access to one of the East Coast’s most popular beach destinations.

Photo Credit: Garvin Design Group

“We’re excited to strengthen our presence in South Carolina and provide our members and guests with even more opportunities to experience exceptional vacations in one of the country's most popular coastal destinations,” said Mark Wang, CEO of Hilton Grand Vacations. “Myrtle Beach is an iconic, highly desirable, family-friendly destination, and Ocean Reserve showcases the quality accommodations, thoughtful design, desirable amenities and oceanfront setting that today’s travelers are seeking. This addition further enhances the choice and flexibility available to our members while delivering memorable experiences along the Grand Strand for years to come.”

This project marks HGV’s sixth property developed in collaboration with South Carolina-based Strand Capital Group, LLC, and will offer 227 spacious one-, two- and three-bedroom suites, all equipped with full kitchens and in-unit washers and dryers, as well as expansive presidential suites overlooking a rooftop pool deck with stunning views of the Atlantic Ocean. Planned resort amenities include an indoor pool, bar, deli, fitness center and multi-purpose activity area, creating an ideal vacation experience for families, couples and multigenerational travelers alike. Members and guests of Ocean Reserve and Ocean 22 will enjoy a campus-style experience with access to amenities across both properties.

“We appreciate the opportunity to continue our long-standing relationship with Hilton Grand Vacations through Ocean Reserve,” said J. Patrick Lowe, founding partner of Strand Capital Group, LLC. “Together, we're building a resort that will be a wonderful addition to Myrtle Beach and one that HGV’s members and guests will enjoy for many years to come.”

Located at 23rd Avenue North and North Ocean Boulevard, construction began in December 2025, with occupancy anticipated in the second quarter of 2028. Sales for the property began in July 2026.

Ocean Reserve will provide members and guests with convenient access to Myrtle Beach’s leading dining, shopping and entertainment options, as well as the renowned “Golden Mile” — a picturesque stretch of coastline known for its natural beauty and charm.

Important Notice

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-looking statements convey management’s expectations as to the future of HGV, and are based on management’s beliefs, expectations, assumptions and such plans, estimates, projections and other information available to management at the time HGV makes such statements. Forward-looking statements include all statements that are not historical facts, and may be identified by terminology such as the words “outlook,” “believe,” “expect,” “potential,” “goal,” “continues,” “may,” “will,” “should,” “could,” “would,” “seeks,” “approximately,” “projects,” “predicts,” “intends,” “plans,” “estimates,” “anticipates,” “future,” “guidance,” “target,” or the negative version of these words or other comparable words, although not all forward-looking statements may contain such words. The forward-looking statements contained in this press release include statements related to HGV’s revenues, earnings, taxes, cash flow and related financial and operating measures, and expectations with respect to future operating, financial and business performance and other anticipated future events and expectations that are not historical facts. HGV cautions you that our forward-looking statements involve known and unknown risks, uncertainties and other factors, including those that are beyond HGV’s control, which may cause the actual results, performance or achievements to be materially different from the future results. Any one or more of these risks or uncertainties could adversely impact HGV’s operations, revenue, operating profits and margins, key business operational metrics, financial condition or credit rating. For a more detailed discussion of these factors, see the information under the captions “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in HGV’s most recent Annual Report on Form 10-K, which may be supplemented and updated by the risk factors in HGV’s quarterly reports, current reports and other filings HGV makes with the SEC. HGV’s forward-looking statements speak only as of the date of this communication or as of the date they are made. HGV disclaims any intent or obligation to update any “forward-looking statement” made in this communication to reflect changed assumptions, the occurrence of unanticipated events or changes to future operating results over time.

About Hilton Grand Vacations Inc.

Hilton Grand Vacations Inc. (NYSE:HGV) is recognized as a leading global timeshare company and is the exclusive vacation ownership partner of Hilton. With headquarters in Orlando, Florida, Hilton Grand Vacations develops, markets, and operates a system of brand-name, high-quality vacation ownership resorts in select vacation destinations. Hilton Grand Vacations has a reputation for delivering a consistently exceptional standard of service, and unforgettable vacation experiences for guests and more than 720,000 Club Members. Membership with the Company provides best-in-class programs, exclusive services and maximum flexibility for our Members around the world.

For more information, visit www.corporate.hgv.com. Follow us on Instagram, Facebook, LinkedIn, X (formerly Twitter), Pinterest and YouTube.

About Strand Capital Group, LLC

Strand Capital Group, LLC is a Myrtle Beach, South Carolina-based real estate development and hospitality company with more than 25 years of experience creating premier oceanfront resort destinations. The company has collaborated with Hilton Grand Vacations on six vacation ownership developments along the Grand Strand and owns and operates Oceana Resorts^®, a leading vacation rental management company serving the Myrtle Beach market. For more information about Strand Capital Group, visit strandcapital.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260824619181/en/

Media Contact:
Lauren George
407-613-8431
lauren.george@hgv.com

Source: Hilton Grand Vacations Inc.