Harte Hanks and Outreach Team Up to Deliver Innovative Sales Engagement Solutions
Rhea-AI Summary
Harte Hanks (NASDAQ:HHS) has announced a collaboration with Outreach, a leading execution platform for intelligent revenue workflows. This partnership aims to deliver enhanced turnkey sales solutions by integrating their strengths in customer relationship management and end-user experiences. Harte Hanks will incorporate Outreach's platform into its Demand Generation in a Box product to improve client sales efforts.
The collaboration includes joint marketing initiatives and co-branded campaigns to reach a wider audience. Outreach's AI-powered platform, built on extensive sales data, helps revenue teams design, measure, and improve seller workflows. This partnership is expected to provide Harte Hanks with a competitive edge in delivering strategic expertise and cutting-edge technology for sales success.
Positive
- Partnership with Outreach to enhance sales solutions and customer experiences
- Integration of Outreach platform into Harte Hanks' Demand Generation in a Box product
- Potential for increased market reach through joint marketing initiatives
- Access to Outreach's AI-powered platform for improved sales workflows
Negative
- None.
Insights
This partnership between Harte Hanks and Outreach is a strategic move in the competitive sales engagement solutions market. By integrating Outreach's AI-powered platform into Harte Hanks' offerings, particularly the new Demand Generation in a Box product, the company aims to enhance its value proposition. This collaboration could potentially boost Harte Hanks' market share and revenue in the short to medium term.
However, the impact on Harte Hanks' stock (NASDAQ:HHS) may be in the immediate future. While the partnership offers growth potential, it's important to monitor how effectively this integration translates into tangible financial results. Investors should watch for upcoming quarterly reports to gauge the actual impact on Harte Hanks' performance and market position.
The collaboration between Harte Hanks and Outreach represents a significant technological upgrade for Harte Hanks. Outreach's platform, built on AI and extensive sales data, offers advanced capabilities in designing and optimizing sales workflows. This integration could substantially enhance Harte Hanks' operational efficiency and the effectiveness of its customer engagement strategies.
The key technological benefit lies in the AI-driven insights and structured go-to-market processes that Outreach provides. This could lead to more data-driven decision-making and potentially improved sales outcomes for Harte Hanks' clients. However, the success of this tech integration will depend on effective implementation and user adoption, which are critical factors to monitor in the coming months.
CHELMSFORD, MA / ACCESSWIRE / August 19, 2024 / Harte Hanks, Inc. (NASDAQ:HHS), the 101-year-old Massachusetts-based global customer experience company, today announced it is collaborating with Outreach, a best-in-class execution platform built for intelligent revenue workflows. By working together each company will join to bring customers enhanced turnkey sales solutions. Through this cooperation agreement, Harte Hanks and Outreach will integrate their strengths with one goal: to deliver superior customer relationship management and end-user customer experiences. Together the two companies will leverage joint marketing initiatives and co-branded campaigns to reach a wider audience.
Harte Hanks will use the Outreach platform to engage customers and build additional sales pipeline. The Company will embed Outreach into its newly released Demand Generation in a Box product to help clients streamline and improve sales efforts. Aligning with Outreach gives Harte Hanks a competitive edge.
"We are excited to join forces with Outreach to empower our delivery teams to accelerate sales and drive meaningful business outcomes for our clients. Together, we can offer our clients an unmatched combination of strategic expertise and cutting-edge technology to drive their sales success" noted Varsha Tomar, Vice President of Partnerships at Harte Hanks.
Revenue teams of all sizes use Outreach to design, measure, and improve seller workflows. Powered by AI built on the largest foundation of direct sales data, Sales, RevOps, and Account Management leaders use Outreach to cut through the noise and create structured, aligned repeatable go-to-market processes. The platform improves the efficiency and effectiveness of every sales workflow, including prospecting and managing accounts, closing new business, expansion opportunities and renewals, rep coaching, and forecasting.
"Outreach looks for world-class partners that are leaders in their field, and we're thrilled to partner with Harte Hanks to deliver a premium experience to our customers." Added Dick O'Hara, Senior Director, Global Channel Sales, of Outreach. "Together, we will empower sales professionals to unlock success for themselves and their organization."
About Outreach
Outreach is a best-in-class Sales Execution Platform built for intelligent revenue workflows. Built on the world's largest foundation of customer interactions and go-to-market team data, Outreach gives teams the tools they need to design, execute, and continuously improve a revenue strategy that is disciplined, achievable, and optimized for every stage of the customer journey. The world's most effective revenue organizations, including Cisco, Okta, SAP, Siemens, and Verizon, use Outreach to power workflows, put customers at the center of their business, and win in the market. Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit www.outreach.io.
About Harte Hanks:
Harte Hanks (NASDAQ:HHS) is a leading global customer experience company whose mission is to partner with clients to provide them with CX strategy, data-driven analytics and actionable insights combined with seamless program execution to better understand, attract and engage their customers.
Using its unparalleled resources and award-winning talent in the areas of Customer Care, Fulfillment and Logistics, and Marketing Services, Harte Hanks has a proven track record of driving results for some of the world's premier brands, including GlaxoSmithKline, Unilever, Pfizer, Max, Volvo, Ford, FedEx, Midea, and IBM among others. Headquartered in Chelmsford, Massachusetts, Harte Hanks has over 2,000 employees in offices across the Americas, Europe, and Asia Pacific.
For more information, visit hartehanks.com.
As used herein, "Harte Hanks" or "the Company" refers to Harte Hanks, Inc. and/or its applicable operating subsidiaries, as the context may require. Harte Hanks' logo and name are trademarks of Harte Hanks.
Cautionary Note Regarding Forward-Looking Statements:
Certain statements discussed in this release as well as in other reports, materials and oral statements that the Company releases from time to time to the public may constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Generally, words such as "anticipate," "estimate," "expect," "project," "intend," "believe," "plan," "target," "forecast" and similar expressions are intended to identify forward- looking statements. Such forward-looking statements concern management's expectations, strategic objectives, business prospects, anticipated economic performance and financial condition and other similar matters. Forward-looking statements are inherently uncertain and subject to a variety of assumptions, risks and uncertainties that could cause actual results to differ materially from those anticipated or expected by the management of the Company. These statements are not guarantees of future performance and actual events or results may differ significantly from these statements. Given these risk factors, investors and analysts should not place undue reliance on forward-looking statements. Forward-looking statements speak only as of the date of the document in which they are made. The Company disclaims any obligation or undertaking to provide any updates or revisions to any forward-looking statement to reflect any change in the Company's expectations or any change in events, conditions or circumstances on which the forward-looking statement is based, except as required by law. It is advisable, however, to consult any further disclosures the Company makes in its filings with the Securities and Exchange Commission, including Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K (if any). These statements constitute the Company's cautionary statements under the Private Securities Litigation Reform Act of 1995.
For media inquiries or further information, please contact: Jen.London@hartehanks.com
SOURCE: Harte Hanks, Inc.
View the original press release on accesswire.com
FAQ
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