High Tide Marks Canada Day by Launching Summer Long "Buy Local" Initiative

Rhea-AI Summary

High Tide Inc. (NASDAQ: HITI) has announced a new "Buy Local" initiative across its 200 Canna Cabana retail stores in Canada, launching June 24, 2025. The program will dedicate shelf space to cannabis products grown or produced within each store's respective province. As Canada's largest cannabis retail chain and the second-largest globally by store count, High Tide operates across British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. The company, headquartered in Calgary with over 1,600 Canadian employees, aims to support local businesses and producers of all sizes. The initiative will run throughout summer 2025, with potential extension based on customer feedback. High Tide's operations span retail, technology (Fastendr), e-commerce platforms, branded products, CBD, and wholesale distribution.

Positive

• Expansion of retail presence with 200 stores across five Canadian provinces
• Strong market position as Canada's largest cannabis retail chain and second-largest globally
• Diversified business model across retail, technology, e-commerce, and wholesale
• Recognition as one of Canada's Top Growing Companies for four consecutive years

Negative

• None.

CALGARY, AB, June 23, 2025 /PRNewswire/ - High Tide Inc. ("High Tide" or the "Company") (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that, in honour of Canada Day, the Company will launch a new initiative in its Canna Cabana retail stores to showcase products grown or produced within the province of each specific store. The initiative will roll out across all 200 of the Company's Canna Cabana retail stores in British Columbia, Alberta, Saskatchewan, Manitoba and Ontario as of June 24, 2025, and will continue throughout the summer. The initiative could be extended beyond the summer depending on customer feedback.

As of launch, each Canna Cabana location will provide dedicated shelf space for products that are either grown in the province or produced by a licensed producer based in the province in which the Canna Cabana location resides, as designated either by the provincial board or the producer themselves.

"As a proudly Canadian company based in Calgary, Alberta, with over 1,600 Canadian employees, we're always finding new ways to give our customers more choice so that they can support locally owned and operated businesses," said Raj Grover, President and CEO of High Tide. "This initiative will also open the door for producers of all sizes to have their products prominently featured in our Canna Cabana stores. Together, let's champion homegrown, tariff-free cannabis—grown by Canadians, for Canadians," added Mr. Grover.

ABOUT HIGH TIDE

High Tide, Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer globally by store count¹. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 200 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.

Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.

Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

Brands: High Tide's industry-leading and consumer-facing brand roster includes Queen of Bud™, Cabana Cannabis Co™, Daily High Club™, Vodka Glass™, Puff Puff Pass™, Dopezilla™, Atomik™, Hue™, Evolution™ and more.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies by the Globe and Mail's Report on Business in 2024 for the fourth consecutive year and was recognized as a top 50 company by the TSX Venture Exchange in 2022, 2024 and 2025. High Tide was also ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023. To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don't miss the High Tide profile pages on SEDAR+ and EDGAR.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

CONTACT INFORMATION

Media Inquiries
Carter Brownlee
Communications and Public Affairs Advisor
High Tide Inc.
cbrownlee@hightideinc.com
403-770-3080

Investor Inquiries
Vahan Ajamian
Capital Markets Advisor
High Tide Inc.
vahan@hightideinc.com 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release may contain "forward-looking information" and "forward-looking statements within the meaning of applicable securities legislation. The use of any of the words "could", "intend", "expect", "believe", "will", "projected", "estimated" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current belief or assumptions as to the outcome and timing of such future events. The forward-looking statements herein include, but are not limited to, statements regarding: the timing of the initiative and whether the Company will extend it. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. Although the Company believes that the expectations reflected in these statements are reasonable, such statements are based on expectations, factors, and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company's control, including but not limited to the risk factors discussed under the heading "Non-Exhaustive List of Risk Factors" in Schedule A to our current annual information form, and elsewhere in this press release, as such factors may be further updated from time to time in our periodic filings, available at www.sedarplus.ca and www.sec.gov, which factors are incorporated herein by reference. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company's expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results, or otherwise, or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.

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¹ As reported by ATB Capital Markets based on store counts as of February 6, 2025

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SOURCE High Tide Inc.

FAQ

What is High Tide's (HITI) new Buy Local initiative about?

High Tide's Buy Local initiative, launching June 24, 2025, will dedicate shelf space in all 200 Canna Cabana stores to showcase cannabis products grown or produced within each store's respective province.

How many Canna Cabana stores does High Tide (HITI) operate in Canada?

High Tide operates 200 Canna Cabana retail stores across British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario.

What is High Tide's (HITI) market position in the cannabis retail sector?

High Tide is Canada's largest cannabis retail chain and the second-largest cannabis retailer globally by store count.

What are High Tide's (HITI) main business segments?

High Tide operates across multiple segments including retail (Canna Cabana), technology (Fastendr), e-commerce platforms (Grasscity.com, others), branded products, CBD sales, and wholesale distribution.

How many employees does High Tide (HITI) have in Canada?

High Tide employs over 1,600 people across Canada.