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High Tide Tops 2 Million Cabana Club Members and 100,000 ELITE Members Nationwide

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High Tide Inc. (NASDAQ: HITI) has achieved significant milestones in its loyalty programs, surpassing 2 million Cabana Club members and 104,000 ELITE members nationwide, reinforcing its position as Canada's largest bricks-and-mortar cannabis loyalty program.

The company has also filed a preliminary base shelf prospectus that will allow it to offer up to C$100 million in securities over a 25-month period. High Tide currently operates 202 Canna Cabana locations across Canada and plans to expand to over 300 stores. The company maintains a diverse portfolio including retail operations, e-commerce platforms, and wholesale distribution.

[ "Achieved milestone of 2 million Cabana Club members and 104,000 ELITE paid members", "Operates 202 retail locations with plans to expand to over 300 stores", "Named one of Canada's Top Growing Companies for 4 consecutive years", "Ranked #1 in retail category on Financial Times' Americas' Fastest Growing Companies 2023" ]

High Tide Inc. (NASDAQ: HITI) ha raggiunto importanti traguardi nei suoi programmi fedeltà, superando i 2 milioni di membri del Cabana Club e i 104.000 membri ELITE a livello nazionale, consolidando la sua posizione come il più grande programma fedeltà di cannabis in negozi fisici in Canada.

L'azienda ha inoltre presentato un prospetto base preliminare che le consentirà di offrire fino a 100 milioni di dollari canadesi in titoli nel corso di un periodo di 25 mesi. High Tide gestisce attualmente 202 punti vendita Canna Cabana in tutto il Canada e prevede di espandersi a oltre 300 negozi. L'azienda mantiene un portafoglio diversificato che comprende operazioni retail, piattaforme di e-commerce e distribuzione all'ingrosso.

  • Ha raggiunto il traguardo di 2 milioni di membri del Cabana Club e 104.000 membri ELITE a pagamento
  • Gestisce 202 punti vendita con piani di espansione oltre i 300 negozi
  • Riconosciuta come una delle aziende canadesi a più rapida crescita per 4 anni consecutivi
  • Classificata al primo posto nella categoria retail nella lista delle aziende a più rapida crescita delle Americhe 2023 del Financial Times

High Tide Inc. (NASDAQ: HITI) ha alcanzado hitos significativos en sus programas de lealtad, superando los 2 millones de miembros del Cabana Club y los 104,000 miembros ELITE en todo el país, consolidando su posición como el programa de lealtad de cannabis en tiendas físicas más grande de Canadá.

La compañía también ha presentado un prospecto base preliminar que le permitirá ofrecer hasta 100 millones de dólares canadienses en valores durante un período de 25 meses. High Tide actualmente opera 202 ubicaciones de Canna Cabana en Canadá y planea expandirse a más de 300 tiendas. La empresa mantiene un portafolio diversificado que incluye operaciones minoristas, plataformas de comercio electrónico y distribución mayorista.

  • Alcanzó el hito de 2 millones de miembros del Cabana Club y 104,000 miembros ELITE pagos
  • Opera 202 tiendas minoristas con planes de expandirse a más de 300
  • Nombrada una de las empresas de más rápido crecimiento en Canadá por 4 años consecutivos
  • Clasificada #1 en la categoría minorista en las Empresas de más rápido crecimiento de América 2023 del Financial Times

High Tide Inc. (NASDAQ: HITI)는 로열티 프로그램에서 중요한 이정표를 달성하여 전국적으로 2백만 명 이상의 Cabana Club 회원104,000명의 ELITE 회원을 확보하며 캐나다 최대 오프라인 대마초 로열티 프로그램으로서의 입지를 강화했습니다.

회사는 또한 25개월 동안 최대 1억 캐나다 달러 상당의 증권을 제공할 수 있는 예비 기본 셸프 설명서를 제출했습니다. 현재 High Tide는 캐나다 전역에 202개의 Canna Cabana 매장을 운영 중이며 300개 이상의 매장으로 확장할 계획입니다. 회사는 소매 운영, 전자상거래 플랫폼 및 도매 유통을 포함하는 다양한 포트폴리오를 유지하고 있습니다.

  • 2백만 명의 Cabana Club 회원과 104,000명의 유료 ELITE 회원 달성
  • 202개의 소매점 운영 중이며 300개 이상 매장으로 확장 계획
  • 4년 연속 캐나다 최고 성장 기업으로 선정
  • 2023년 Financial Times 아메리카스 최고 성장 기업 소매 부문 1위 선정

High Tide Inc. (NASDAQ : HITI) a atteint des jalons importants dans ses programmes de fidélité, dépassant les 2 millions de membres du Cabana Club et les 104 000 membres ELITE à l'échelle nationale, renforçant ainsi sa position en tant que plus grand programme de fidélité cannabis en magasin physique au Canada.

L'entreprise a également déposé un prospectus de base préliminaire qui lui permettra d'offrir jusqu'à 100 millions de dollars canadiens en titres sur une période de 25 mois. High Tide exploite actuellement 202 points de vente Canna Cabana à travers le Canada et prévoit d'étendre son réseau à plus de 300 magasins. L'entreprise maintient un portefeuille diversifié comprenant des opérations de vente au détail, des plateformes de commerce électronique et une distribution en gros.

  • Atteint le cap de 2 millions de membres du Cabana Club et 104 000 membres ELITE payants
  • Exploite 202 points de vente avec des plans d'expansion à plus de 300 magasins
  • Reconnu comme l'une des entreprises à la croissance la plus rapide du Canada pendant 4 années consécutives
  • Classé n°1 dans la catégorie vente au détail dans le classement Financial Times Americas' Fastest Growing Companies 2023

High Tide Inc. (NASDAQ: HITI) hat bedeutende Meilensteine in seinen Treueprogrammen erreicht und über 2 Millionen Cabana Club-Mitglieder sowie 104.000 ELITE-Mitglieder landesweit überschritten, was seine Position als größtes stationäres Cannabis-Treueprogramm Kanadas stärkt.

Das Unternehmen hat außerdem einen vorläufigen Basis-Prospekt eingereicht, der es ihm erlaubt, innerhalb von 25 Monaten bis zu 100 Millionen kanadische Dollar an Wertpapieren anzubieten. High Tide betreibt derzeit 202 Canna Cabana Filialen in ganz Kanada und plant, auf über 300 Filialen zu expandieren. Das Unternehmen verfügt über ein vielfältiges Portfolio, das Einzelhandelsbetriebe, E-Commerce-Plattformen und Großhandelsvertrieb umfasst.

  • Meilenstein von 2 Millionen Cabana Club-Mitgliedern und 104.000 zahlenden ELITE-Mitgliedern erreicht
  • Betreibt 202 Einzelhandelsstandorte mit Expansionsplänen auf über 300 Filialen
  • Vier Jahre in Folge als eines der am schnellsten wachsenden Unternehmen Kanadas ausgezeichnet
  • Im Einzelhandelsbereich auf Platz 1 bei den Financial Times Americas' Fastest Growing Companies 2023
Positive
  • None.
Negative
  • Potential dilution risk from new C$100 million base shelf prospectus filing
  • No immediate plans specified for use of potential raised capital

Insights

High Tide's loyalty membership milestones demonstrate successful discount club model execution while preparing financing flexibility for future growth.

High Tide's achievement of 2 million Cabana Club members and 104,000 ELITE paid members represents significant validation of their discount club retail strategy in the Canadian cannabis market. These membership numbers provide High Tide with substantial competitive advantages: enhanced customer loyalty, predictable recurring revenue streams, and valuable consumer data for merchandising decisions.

The company's discount club model—first introduced in 2021—has proven effective at differentiating Canna Cabana from competitors in Canada's crowded cannabis retail landscape. With 202 current retail locations and plans to expand beyond 300 stores, their loyalty programs serve as critical infrastructure for scaling efficiently. The paid ELITE membership tier likely generates meaningful recurring revenue while incentivizing higher purchase frequency and basket sizes.

The filing of a C$100 million base shelf prospectus provides High Tide with important financial flexibility for the next 25 months. This financing mechanism allows them to opportunistically access capital markets when conditions are favorable, supporting their continued retail expansion strategy without immediate dilution. The shelf prospectus essentially creates a pre-approved financing vehicle the company can activate quickly when needed for store expansion, potential acquisitions, or other growth initiatives.

High Tide's vertically integrated approach—spanning retail, e-commerce, accessories, CBD, and wholesale—creates multiple revenue streams that benefit from their growing loyalty membership base. Their recognition on Canada's Top Growing Companies list for four consecutive years further validates their expansion strategy in a challenging cannabis retail environment.

The Company Also Files a Preliminary Base Shelf Prospectus

CALGARY, AB, July 28, 2025 /PRNewswire/ - High Tide Inc. ("High Tide" or the "Company") (Nasdaq: HITI) (TSXV: HITI) (FSE: 2LYA), the high-impact, retail-forward enterprise built to deliver real-world value across every component of cannabis, announced today that it has officially surpassed 2 million Cabana Club members, solidifying its position as the largest and most robust bricks-and-mortar cannabis loyalty program in Canada. In addition, the Company's paid loyalty tier, ELITE, has exceeded 104,000 members nationwide—a major milestone in the growth of its innovative discount club model.

"Crossing 2 million Cabana Club members and surpassing 100,000 ELITE members are landmark achievements for High Tide and clear proof points of the power behind our unique discount club model," said Raj Grover, Founder and Chief Executive Officer of High Tide. "Our rapidly growing membership base fuels the loyalty engine that drives traffic, margin, and differentiation. As we continue our expansion towards over 300 Canna Cabana locations across the country, I'm confident our Cabana Club and ELITE programs will remain key drivers of growth as we expand our national footprint and continue elevating the cannabis retail experience."

Base Shelf Prospectus

High Tide is also pleased to announce that it has filed a preliminary short form base shelf prospectus (the "Prospectus") to replace its final short form base shelf prospectus dated August 3, 2023 in anticipation of its expiry on September 3, 2025. The Prospectus will provide the Company with the flexibility to take advantage of financing opportunities and favourable market conditions, if and when needed, during the 25-month period that the Prospectus, once made final, remains effective (the "Effective Period"). The Prospectus has been filed in each of the provinces and territories in Canada. The Prospectus, when final and effective, will enable the Company to offer, issue and sell, from time to time: common shares, warrants, units, subscription receipts, debt securities, convertible securities, or any combination of such securities (collectively, the "Securities") for up to an aggregate offering price of C$100,000,000 (or its equivalent), in one or more transactions during the Effective Period. A copy of the Prospectus may be obtained under the Company's SEDAR+ and EDGAR profiles at www.sedarplus.ca and www.sec.gov.

The Company has also filed a corresponding shelf registration statement relating to the Securities with the United States of America Securities and Exchange Commission (the "SEC") under the U.S. Canada Multijurisdictional Disclosure System.

The Company may also use the Prospectus in connection with an "at-the-market distribution" in accordance with applicable securities laws, which would permit securities to be sold on behalf of the Company through the TSX Venture Exchange (the "TSXV"), Nasdaq Stock Exchange (or other existing trading markets), as further described in the applicable prospectus supplement. To date, no agreement has been entered into with respect to such distribution.

The Company may use the net proceeds from the sale of the Securities for general corporate purposes, capital projects, internal expansion, or for the acquisition of other businesses, assets or securities by the Company or one of its subsidiaries.

This press release does not constitute an offer to sell or the solicitation of an offer to buy securities, nor will there be any sale of the Securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to the registration or qualification under securities laws of any such jurisdiction. The Company currently has no immediate plans to issue any Securities under the Prospectus at this time and may never proceed with any such issuance. If any Securities are offered under the Prospectus, the terms of any such Securities and the intended use of the net proceeds resulting from such offering would be established at the time of any offering and would be described in a prospectus supplement filed with the applicable securities regulatory authorities at the time of such offering and would be made available by High Tide.

ABOUT HIGH TIDE

High Tide, Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant. Its wholly owned subsidiary, Canna Cabana, is the second-largest cannabis retail brand globally. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 202 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.

Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.

Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.

Brands: High Tide's industry-leading and consumer-facing brand roster includes Queen of Bud™, Cabana Cannabis Co™, Daily High Club™, Vodka Glass™, Puff Puff Pass™, Dopezilla™, Atomik™, Hue™, Evolution™ and more.

CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.

Wholesale Distribution: High Tide keeps that cannabis category stocked with wholesale solutions via Valiant™.

Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and license agreements under the Famous Brandz™ name.

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies by the Globe and Mail's Report on Business in 2024 for the fourth consecutive year and was recognized as a top 50 company by the TSX Venture Exchange in 2022, 2024 and 2025. High Tide was also ranked number one in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023. To discover the full impact of High Tide, visit www.hightideinc.com. For investment performance, don't miss the High Tide profile pages on SEDAR+ and EDGAR.

Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this release.

CONTACT INFORMATION

Media Inquiries
Carter Brownlee
Communications and Public Affairs Advisor
High Tide Inc.
cbrownlee@hightideinc.com
403-770-3080

Investor Inquiries
Vahan Ajamian
Capital Markets Advisor
High Tide Inc.
vahan@hightideinc.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

This press release may contain "forward-looking information" and "forward-looking statements within the meaning of applicable securities legislation. The use of any of the words "could", "intend", "expect", "believe", "will", "projected", "estimated" and similar expressions and statements relating to matters that are not historical facts are intended to identify forward-looking information and are based on the Company's current belief or assumptions as to the outcome and timing of such future events. The forward-looking statements herein include, but are not limited to, statements regarding: the effectiveness of the preliminary and final prospectus and registration statement, the Company filing a final base shelf prospectus, the approval of the preliminary and final prospectus and registration statement, the use of proceeds, future financing opportunities, the Company offering, issuing and selling, from time to time, the Securities, the Company using the Prospectus in connection with an "at-the-market distribution", specific terms of future offerings being set forth in a prospectus supplement to the final base shelf prospectus, and market conditions. Readers are cautioned to not place undue reliance on forward-looking information. Actual results and developments may differ materially from those contemplated by these statements. Although the Company believes that the expectations reflected in these statements are reasonable, such statements are based on expectations, factors, and assumptions concerning future events which may prove to be inaccurate and are subject to numerous risks and uncertainties, certain of which are beyond the Company's control, including but not limited to the risk factors discussed under the heading "Non-Exhaustive List of Risk Factors" in Schedule A to our current annual information form, and elsewhere in this press release, as such factors may be further updated from time to time in our periodic filings, available at www.sedarplus.ca and www.sec.gov, which factors are incorporated herein by reference. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company's expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results, or otherwise, or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/high-tide-tops-2-million-cabana-club-members-and-100-000-elite-members-nationwide-302514535.html

SOURCE High Tide Inc.

FAQ

How many loyalty members does High Tide (HITI) have in 2025?

High Tide has surpassed 2 million Cabana Club members and 104,000 ELITE paid members nationwide, making it Canada's largest bricks-and-mortar cannabis loyalty program.

How many retail locations does High Tide (HITI) operate in 2025?

High Tide operates 202 Canna Cabana locations across British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario, with plans to expand to over 300 stores.

What is the size of High Tide's new base shelf prospectus in 2025?

High Tide filed a preliminary base shelf prospectus for up to C$100 million in securities, effective for a 25-month period once finalized.

What recent awards or recognition has High Tide (HITI) received?

High Tide was named one of Canada's Top Growing Companies for the fourth consecutive year in 2024, ranked as a top 50 company by TSX Venture Exchange in 2022-2025, and was #1 in retail on Financial Times' Americas' Fastest Growing Companies 2023.
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