Holley Debuts Next-Gen Helmet Lineup for SA2025 Standard, Accelerating Transformation in Safety & Racing Vertical
Holley Performance Brands (NYSE:HLLY) has unveiled a new generation of Snell SA2025-compliant helmets across its three safety brands: Stilo, Simpson, and RaceQuip. The launch aligns with the latest Snell Memorial Foundation safety standards, which are updated every five years.
The lineup includes Stilo's ST6, WRX, and Venti models with dual FIA 8859 and SA2025 certifications, Simpson's new Kingsnake and updated Bandit and Vudo models, and RaceQuip's new NX25 flagship along with refreshed PRO25 and OF25 models. This strategic launch positions Holley to capture replacement demand as racers must upgrade from SA2015-certified helmets to maintain compliance in sanctioned racing series.
Holley Performance Brands (NYSE:HLLY) ha presentato una nuova generazione di caschi conformi al Snell SA2025 su tre marchi di sicurezza: Stilo, Simpson e RaceQuip. Il lancio è allineato con gli ultimi standard di sicurezza della Snell Memorial Foundation, aggiornati ogni cinque anni.
La linea comprende i modelli ST6, WRX e Venti di Stilo con certificazioni duali FIA 8859 e SA2025, i nuovi Kingsnake di Simpson e i modelli aggiornati Bandit e Vudo, e il nuovo NX25 di RaceQuip insieme ai modelli aggiornati PRO25 e OF25. Questo lancio strategico posiziona Holley per cogliere la domanda di sostituzione poiché i piloti devono aggiornare i caschi certificati SA2015 per rimanere conformi nelle gare autorizzate.
Holley Performance Brands (NYSE:HLLY) ha presentado una nueva generación de cascos conformes a Snell SA2025 para sus tres marcas de seguridad: Stilo, Simpson y RaceQuip. El lanzamiento se alinea con las últimas normas de seguridad de la Snell Memorial Foundation, actualizadas cada cinco años.
La gama incluye los modelos ST6, WRX y Venti de Stilo con certificaciones duales FIA 8859 y SA2025, los nuevos Kingsnake de Simpson y los modelos actualizados Bandit y Vudo, y el nuevo NX25 de RaceQuip como buque insignia, junto con las versiones actualizadas PRO25 y OF25. Este lanzamiento estratégico coloca a Holley en posición de captar la demanda de reemplazo, ya que los pilotos deben actualizarse de cascos certificados SA2015 para mantener la conformidad en las series sancionadas.
Holley Performance Brands (NYSE:HLLY)는 Stilo, Simpson, RaceQuip의 세 안전 브랜드 전반에 걸쳐 Snell SA2025 호환 헬멧의 새로운 세대를 공개했습니다. 이 출시 는 다섯 해마다 업데이트되는 Snell Memorial Foundation의 최신 안전 기준에 맞추어 진행되었습니다.
라인업에는 Stilo의 ST6, WRX, Venti 모델이 FIA 8859와 SA2025 인증을 듀얼로 받고, Simpson의 새로운 Kingsnake와 업데이트된 Bandit 및 Vudo 모델, 그리고 RaceQuip의 새로운 NX25 플래그십과 업데이트된 PRO25 및 OF25 모델이 포함됩니다. 이 전략적 출시로 Holley는 SA2015 인증 헬멧에서 교체해야 하는 선수들의 대회 규정 준수를 유지하기 위한 교체 수요를 포착할 수 있게 됩니다.
Holley Performance Brands (NYSE:HLLY) a dévoilé une nouvelle génération de casques conformes à Snell SA2025 pour ses trois marques de sécurité : Stilo, Simpson et RaceQuip. Le lancement est aligné sur les dernières normes de sécurité de la Snell Memorial Foundation, mises à jour tous les cinq ans.
La gamme comprend les modèles ST6, WRX et Venti de Stilo avec des certifications FIA 8859 et SA2025 en double, les nouveaux Kingsnake de Simpson et les modèles mis à jour Bandit et Vudo, ainsi que le NX25 flagship de RaceQuip accompagnant les versions mises à jour PRO25 et OF25. Ce lancement stratégique permet à Holley de capter la demande de remplacement alors que les pilotes doivent passer des casques certifiés SA2015 pour rester conformes dans les séries sanctionnées.
Holley Performance Brands (NYSE:HLLY) hat eine neue Generation von Snell SA2025-konformen Helmen über seine drei Sicherheitsmarken Stilo, Simpson und RaceQuip vorgestellt. Der Release steht im Einklang mit den neuesten Sicherheitsstandards der Snell Memorial Foundation, die alle fünf Jahre aktualisiert werden.
Das Sortiment umfasst Stilos ST6, WRX und Venti Modelle mit dualen FIA 8859- und SA2025-Zertifizierungen, Simpsons neuen Kingsnake sowie aktualisierte Bandit- und Vudo-Modelle, und RaceQuips neues NX25-Flaggschiff zusammen mit den aktualisierten PRO25- und OF25-Modellen. Dieser strategische Produktstart positioniert Holley, um die Ersatznachfrage zu nutzen, da Fahrer SA2015-zertifizierte Helme auflegen müssen, um die Einhaltung in zugelassenen Rennserien sicherzustellen.
Holley Performance Brands (NYSE:HLLY) كشفت عن جيل جديد من خوذات Snell SA2025 المتوافقة عبر علاماتها الثلاثة Stilo وSimpson وRaceQuip. يأتي الإطلاق متوافقاً مع أحدث معايير السلامة من Snell Memorial Foundation التي يتم تحديثها كل خمس سنوات.
تتضمن التشكيلة نماذج Stilo ST6 و WRX و Venti بشهادتين FIA 8859 و SA2025، و Kingsnake الجديد من Simpson والنماذج المحدثة Bandit و Vudo، و NX25 الجديد كخِلا فلاجشيب من RaceQuip إلى جانب نماذج PRO25 و OF25 المحدثة. يدعم هذا الإطلاق الاستراتيجي Holley في التقاط طلب الاستبدال حيث يجب على المتسابقين الترقية من خوذات SA2015 المعتمدة للحفاظ على الامتثال في السلاسل السباقات المعتمدة.
Holley Performance Brands (NYSE:HLLY) 已为其三大安全品牌 Stilo、Simpson 和 RaceQuip 展示新一代符合 Snell SA2025 的头盔。此次发布与 Snell Memorial Foundation 的最新安全标准保持一致，该标准每五年更新一次。
产品线包括 Stilo 的 ST6、WRX 与 Venti 型号，具备 FIA 8859 与 SA2025 双认证，Simpson 的新 Kingsnake 以及更新后的 Bandit 和 Vudo 型号，和 RaceQuip 的新 NX25 旗舰，以及更新后的 PRO25 与 OF25 型号。此次战略推出将帮助 Holley 抓住替换需求，因为赛车手必须从 SA2015 认证头盔升级，以保持在获批的比赛系列中的合规性。
- Strategic timing of product launch coinciding with mandatory SA2025 compliance requirements
- Portfolio diversification across premium to entry-level price points with three distinct brands
- First-to-market advantage with FIA 8859 certification for Stilo products
- Expected surge in demand due to mandatory helmet upgrades across multiple racing disciplines
- Significant R&D investment required for new product development
- Competitive pressure in the motorsports safety equipment market
- Success dependent on market adoption and brand preference
Insights
Holley strategically positions for growth with SA2025 helmet launch, leveraging regulatory-driven replacement cycle across its safety brands.
Holley's launch of Snell SA2025-compliant helmets across its Stilo, Simpson, and RaceQuip brands represents a strategic market positioning ahead of a significant industry replacement cycle. The timing is crucial - with SA2025 becoming the new compliance standard as of October 1, all racers currently using SA2015 helmets will need to upgrade, creating a predictable demand surge across multiple racing disciplines.
This product launch demonstrates Holley's multi-brand approach to capturing market share across different price points. Stilo targets the premium segment with professional-grade features and dual FIA/SA2025 certifications. Simpson occupies the mid-market with its legacy appeal and performance updates. RaceQuip strategically covers the entry-level and grassroots segments with affordable options.
The five-year Snell certification cycle creates a natural, predictable replacement demand that should benefit Holley through 2030. By having SA2025-compliant products available precisely at the transition point, Holley has positioned itself to capitalize on the immediate wave of required upgrades from racers across drag, oval, karting, dirt, and road racing disciplines.
The safety and racing vertical appears to be a growing focus for Holley, traditionally known for performance parts. This diversification strengthens the company's resilience by expanding beyond pure performance components into the safety equipment category, which benefits from regulatory-driven replacement cycles rather than discretionary spending patterns.
New Snell SA2025-compliant helmet line marks pivotal step in Holley’s multi-year investment in motorsports safety innovation and long-term brand differentiation
BOWLING GREEN, Ky., Oct. 01, 2025 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, today announced the launch of a next-generation helmet line from Stilo, Simpson and RaceQuip, three of the company’s iconic motorsports safety brands. This new line of helmets was developed in alignment with the recently released Snell SA2025 safety standards, a certification developed by the Snell Memorial Foundation, an independent organization that has established rigorous helmet safety standards since 1957. Updated every five years, the Snell standard incorporates evolving research and testing methodologies to advance helmet performance and protection.
“Snell’s SA2025 standard marks an important milestone for the motorsports safety category, and Holley is proud to deliver a next-generation helmet lineup aligned with that standard,” said Matthew Stevenson, President and CEO, Holley Performance Brands. “This launch reflects our continued investment in platform innovation and reinforces our commitment to delivering safety-focused solutions that meet the evolving needs of both racers and the broader performance aftermarket.”
Holley Performance Brands announces the launch of a next-generation helmet line from Simpson, Stilo and RaceQuip.
Three Brands. One Standard. A New Era of Protection.
- Stilo continues to lead in professional-grade safety, combining advanced composites, precision fit, and improved airflow. First to market with FIA 8859 in 2024, Stilo’s ST6, WRX, and Venti models now carry both FIA and SA2025 approvals—delivering premium protection and comfort for grassroots and professional racers alike.
- Simpson blends legacy and innovation with its refreshed SA2025 lineup. The new Kingsnake offers premium impact absorption, lightweight comfort, and aerodynamic performance. The iconic Bandit returns with upgraded safety and cooling, while the redesigned Vudo improves fit and visibility across disciplines—reinforcing Simpson’s reputation for helmets trusted at every level of racing.
- RaceQuip strengthens its position as the accessible safety brand with a fully refreshed lineup. The all-new NX25 debuts as the flagship, combining advanced features and styling at an affordable price. Proven favorites—the PRO25 and OF25—return with updated designs and SA2025 certification, delivering trusted protection for grassroots and entry-level racers.
Pictured: Simpson Kingsnake, a new helmet developed in alignment with the recently released Snell SA2025 safety standards.
Racing Toward Growth: Demand Tailwinds from the Snell Cycle
As of October 1, 2025, SA2025-certified helmets will become the benchmark in many sanctioned series. Drivers using older SA2015-certified helmets will be required to upgrade to maintain compliance, prompting a predictable surge in demand across motorsport disciplines, including drag, oval, karting, dirt and road racing over the next five years.
With a complete, Snell-compliant helmet line available at the transition, Holley’s safety and racing brands are positioned to meet replacement demand with industry-leading designs, strong dealer networks and decades of credibility in motorsports safety.
“The launch of the SA2025-compliant helmet line reflects Holley Performance Brands’ broader strategy to drive growth through platform innovation and category leadership,” said Brian Applegate, Senior Vice President, Safety & Racing, Holley Performance Brands. “Our team is excited to lead the way with purpose-built products that deliver unmatched safety and performance.”
For more information on the Snell SA2025-compliant helmets, you can visit the Simpson, Stilo and RaceQuip sites.
For more Holley company news, click here.
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) execute our business strategy, including monetization of services provided and expansions in and into existing and new lines of business; (2) grow and manage growth profitably; (3) maintain relationships with customers and suppliers; (4) successfully integrate acquisitions or achieve the expected synergies from such acquisitions; (5) successfully design, develop, and market new, effective, and safe products, (6) expand into new markets; (7) compete effectively in our market; (8) maintain and strengthen demand for our products and brands; (9) maintain successful and profitable partnerships; (10) achieve expected returns on investments; and (11) the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2025, and in any subsequent filings with the SEC.
About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.
Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com
Investor Relations Contact(s):
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/7e2cc061-e747-4564-ba07-0c9ddb372ad4
https://www.globenewswire.com/NewsRoom/AttachmentNg/539aef33-67c3-41ce-ac3b-8c0513287feb
FAQ
What is the significance of Holley's SA2025-compliant helmet launch?
When will SA2025-certified helmets become mandatory for racing?
What new helmet models has Holley (HLLY) introduced?
How does the Snell certification cycle affect Holley's business?
What racing disciplines will require the new SA2025-compliant helmets?
