Holley Performance Brands Looks Ahead to 2026 with Key Advancements Across Safety, Racing and Brand Innovation at PRI Show

Rhea-AI Summary

Holley Performance Brands (NYSE: HLLY) will exhibit at the PRI Show in Indianapolis from December 11–13, 2025, spotlighting Safety & Racing brands Simpson, Stilo, HANS and RaceQuip. The company will display new Snell SA2025-compliant helmets including RaceQuip NX25, Simpson Bandit and Kingsnake models, racing seats, FIA sublimated fire suits, karting suits, harness systems and head-and-neck restraints.

The exhibit includes a Simpson heritage display and a newly crafted Simpson history book, plus product demos from Holley’s wider portfolio including Terminator X EFI, MSD Ultra 7AL ignition and Holley Hi Ram intakes. Booth locations: Holley #1229, Stilo #1225, Simpson/HANS/RaceQuip #1313.

Insights

Brand & Marketing Strategist

Holley frames 2025 as a brand-rebuilding year and uses PRI to signal commercial momentum into 2026.

Holley is consolidating brand identity across its Safety & Racing portfolio by staging high-visibility activations and curated product rollouts under iconic names such as Simpson, Stilo, HANS and RaceQuip. Presenting new models, a heritage exhibit and coordinated dealer programming creates a clearer narrative for customers and channel partners and supports cross‑brand merchandising.

Key dependencies include execution of go-to-market plans, dealer uptake from events like the Saddle Up™ summit and the market reception to the new Snell SA2025 helmet line; if these align, the initiative should convert awareness into sales momentum for 2026. Watch product availability, retail/distribution announcements at PRI December 11–13, 2025, and any published adoption metrics over the following quarters.

Product Safety & Racing Technology Analyst

The product slate emphasizes compliance and incremental innovation in safety gear, with limited immediate financial detail.

Launching a Snell SA2025-compliant helmet line and a new RaceQuip flagship (NX25) signals alignment with current safety standards and offers a defensible technical selling point for racing customers. The cataloged items—helmets, seats, suits, harnesses and head-and-neck restraints—represent standard product cycles rather than disruptive technology shifts.

Primary risks are manufacturing scale-up for new Snell-certified products and timely certification-to-market timelines; monitor PRI disclosures for production start dates, certification confirmations and supply commitments through 2026. Also watch any specific performance or certification claims made at the show that would materially change regulatory or competitive positioning.

Iconic brands, including Simpson, debut newest product offerings while honoring motorsports heritage

BOWLING GREEN, Ky., Dec. 03, 2025 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), a leader in automotive aftermarket performance solutions, announced its return to the PRI Show in Indianapolis, Indiana, December 11–13. The company will feature an extensive showcase of products, technologies and brand heritage from its Safety & Racing portfolio, including Simpson, Stilo, HANS and RaceQuip. This 2025 exhibit underscores a year of strategic evolution, strengthening brand identity, advancing product offerings and positioning the business for significant growth in 2026.

“Everything we’ve done in 2025 has been thoughtful, intentional and focused on elevating our Safety & Racing brands,” said Matthew Stevenson, President & CEO, Holley Performance Brands. “We’ve aligned teams, sharpened brand positioning and made investments that will translate into meaningful product innovation and broader category leadership as we move into 2026.”

Building Brands and Accelerating Performance to Engage Customers
Throughout 2025, the Safety & Racing team at Holley has been focused on building a strong foundation for long-term growth, including:

• Strengthening brand identity through events like the inaugural Saddle Up™ Global Dealer Summit at Simpson’s New Braunfels, Texas headquarters earlier this year
• Aligning and modernizing product portfolios across its iconic Safety & Racing brands
• Launching a new line of helmets in alignment with the new Snell SA2025 safety standards
  
  

Holley Performance Brands returns to the PRI Show in Indianapolis, Indiana, from December 11-13.

Product Innovation Meets Racing Heritage
Holley Performance Brands will reinforce its global impact across professional and grassroots racing, with a range of new advancements alongside milestone pieces from its Safety & Racing archives that shaped motorsports safety. Highlights include:

• Simpson, Stilo, HANS, and RaceQuip innovations across:
  • New Snell SA2025-compliant helmet line
    • RaceQuip’s new flagship helmet: NX25
    • Simpon’s new Bandit and Kingsnake models
  • Racing seats
  • Fire suits
    • FIA Sublimated Race Suits
    • NEW Karting Suits
  • Harness systems
  • Head-and-neck restraints
• A special heritage display featuring the legendary fire suit worn by brand founder Bill Simpson in his famous Indianapolis demonstration back in 1986
• A newly crafted book that captures the storied legacy and history of the Simpson brand from day one
• Products from other brands in Holley’s leading portfolio, including SEMA award-winning Terminator X Bluetooth EFI Kits, MSD Ultra 7AL ignition, Holley Hi Ram intakes for small block Chevy/big block Chevy/Ford Coyote engines and small block Ford accessory drives.
  
  

“The PRI Show is one of our most impactful opportunities to showcase the latest advancements within our Safety & Racing portfolio,” said Brian Applegate, Vice President, Safety & Racing. “This year, we’re excited to bring together the past, present and future, celebrating the legacy of our iconic brands while introducing new products that reinforce our mission to bring performance, safety, fun and excitement to enthusiasts everywhere, especially on the track.”

Discover Holley Performance Brands at PRI 2025
Holley’s booths in Green Hall will be hosted by subject matter experts and brand teams who can connect attendees with recently launched products and share insight into exciting innovations coming in 2026.

Location details:

• Holley Performance Brands – #1229
• Stilo – #1225
• Simpson, HANS and RaceQuip – #1313
  
  

For more Holley company news, click here.

Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995.  Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to (1) execute our business strategy, including monetization of services provided and expansions in and into existing and new lines of business; (2) grow and manage growth profitably; (3) maintain relationships with customers and suppliers; (4) successfully design, develop, and market new, effective, and safe products, (5) expand into new markets; (6) compete effectively in our market; (7) maintain and strengthen demand for our products and brands; (8) maintain successful and profitable partnerships; (9) achieve expected returns on investments; and (10) the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2024 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2025, and in any subsequent filings with the SEC.

About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) leads in the design, manufacturing and marketing of high-performance products for automotive enthusiasts. The company owns and manages a portfolio of iconic brands, catering to a diverse community of enthusiasts passionate about the customization and performance of their vehicles. Holley Performance Brands distinguishes itself through a strategic focus on four consumer vertical groupings, including Domestic Muscle, Modern Truck & Off-Road, Euro & Import, and Safety & Racing, ensuring a wide-ranging impact across the automotive aftermarket industry. Renowned for its innovative approach and strategic acquisitions, Holley Performance Brands is committed to enhancing the enthusiast experience and driving growth through innovation. For more information on Holley Performance Brands and its dedication to automotive excellence, visit https://www.holley.com.

Media Relations Contact(s):
Jordan Moore, jmoore@tinymightyco.com / Sydney Goggans, sgoggans@tinymightyco.com

Investor Relations Contact(s):
Anthony Rozmus / Neel Sikka
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/cd2a2aa4-fffe-4186-b373-43e0984d23a2

FAQ

When and where will Holley Performance Brands (HLLY) exhibit at PRI 2025?

Holley will exhibit in Indianapolis at the PRI Show from December 11–13, 2025 with booths in Green Hall.

What new helmet models will Holley display at PRI 2025 under HLLY Safety & Racing?

Holley will display a new Snell SA2025-compliant helmet line including RaceQuip NX25 and Simpson Bandit and Kingsnake models.

Which Holley brands and products (HLLY) will be featured at PRI 2025 booths?

Featured brands: Simpson, Stilo, HANS, RaceQuip; products include helmets, racing seats, FIA fire suits, harnesses, and select Holley EFI and ignition parts.

Where can attendees find Holley, Stilo and Simpson/HANS/RaceQuip at PRI 2025?

Location details: Holley booth #1229, Stilo #1225, Simpson/HANS/RaceQuip #1313 in Green Hall.

Will Holley (HLLY) include historical exhibits at PRI 2025?

Yes; Holley will present a Simpson heritage display including the Bill Simpson fire suit and a newly crafted Simpson history book.

Who can investors or media contact for more information about Holley (HLLY) PRI 2025 activities?

Media contacts listed include Jordan Moore and Sydney Goggans; investor contacts include Anthony Rozmus and Neel Sikka via Holley investor relations.