Holley Performance Brands Announces Appointment of Sarah Apple as Senior Vice President, General Counsel & Corporate Secretary

Q: What leadership change did Holley (NYSE:HLLY) announce on May 15, 2026?

Holley announced the appointment of Sarah Apple as Senior Vice President, General Counsel & Corporate Secretary, effective immediately. According to Holley, she joins the senior leadership team overseeing legal, governance, regulatory and strategic transaction matters across the organization.

Q: Who is Sarah Apple, the new General Counsel of Holley (NYSE:HLLY)?

Sarah Apple is Holley’s new Senior Vice President, General Counsel & Corporate Secretary . According to Holley, she previously held senior legal roles at REV Group and Regal Rexnord, leading SEC reporting, mergers and acquisitions, compliance and large-scale strategic transactions.

Q: What will Sarah Apple’s responsibilities be at Holley (NYSE:HLLY)?

Sarah Apple will oversee Holley’s legal function and corporate governance . According to Holley, she will advise on board governance, regulatory matters, strategic transactions and business operations, serving as a member of the company’s senior leadership team supporting long-term value creation.

Q: Who did Sarah Apple replace as General Counsel at Holley (NYSE:HLLY)?

Sarah Apple succeeds Carly Kennedy as Holley’s General Counsel and Corporate Secretary. According to Holley, Kennedy helped strengthen legal and governance capabilities and supported several strategic initiatives, working closely with Apple to ensure continuity and an effective transition of responsibilities.

Q: What prior experience does Holley’s new General Counsel, Sarah Apple, bring to HLLY shareholders?

Sarah Apple brings experience in SEC reporting, M&A and global compliance . According to Holley, she previously led key initiatives at REV Group and held progressive leadership roles at Regal Rexnord, advising senior executives on governance, regulatory and large-scale strategic transaction matters.

Rhea-AI Impact

(Neutral)

Rhea-AI Sentiment

(Very Positive)

Rhea-AI Summary

Holley Performance Brands (NYSE:HLLY) has appointed Sarah Apple as Senior Vice President, General Counsel & Corporate Secretary, effective immediately. She joins the senior leadership team to oversee legal, governance, regulatory and strategic transaction matters.

Apple succeeds Carly Kennedy, who departs after supporting key legal and governance initiatives and a planned transition.

Positive

Appointment of new SVP, General Counsel & Corporate Secretary with public-company governance and M&A experience
Strengthened legal and governance leadership through addition to senior leadership team

Negative

Departure of prior EVP, General Counsel & Corporate Secretary Carly Kennedy from the company

News Market Reaction – HLLY

-2.94%

-2.94% Session close to close

In the May 15 session, HLLY declined 2.94%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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05/15/2026 - 09:00 AM

Experienced public-company legal executive joins Holley leadership team to support governance, compliance, and strategic growth

NASHVILLE, Tenn., May 15, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced the appointment of Sarah Apple as Senior Vice President, General Counsel & Corporate Secretary, effective immediately.

Apple joins Holley with extensive experience advising public-company leadership teams on corporate governance, regulatory compliance, strategic transactions and operational matters. Most recently, she served as Associate General Counsel at REV Group, where she led key initiatives involving SEC reporting and mergers and acquisitions. Prior to REV Group, Apple held progressive leadership roles at Regal Rexnord Corporation, serving as a strategic advisor and business partner to senior executives across global operational matters, compliance initiatives, SEC reporting, board governance, and large-scale strategic transactions.

Portrait of Sarah Apple, Senior Vice President, General Counsel & Corporate Secretary at Holley Performance Brands

In her new role, Apple will serve as a member of Holley’s senior leadership team, overseeing the company’s legal function and advising on corporate and board governance, regulatory matters, strategic transactions and business operations across the organization.

“Sarah brings a strong combination of public-company governance experience, strategic legal leadership and operational insight that will support Holley’s continued growth and long-term value creation,” said Matthew Stevenson, President and CEO of Holley Performance Brands. “We are excited to welcome her to the organization and look forward to the leadership and perspective she will bring to our team.”

Apple succeeds Carly Kennedy, who has departed the company after serving as EVP, General Counsel and Corporate Secretary. Kennedy played an important role in strengthening Holley’s legal and governance capabilities while supporting several strategic initiatives across the business. To ensure a smooth transition, Kennedy has worked closely with Apple to support continuity and an effective handoff of responsibilities.

“We are grateful for Carly’s dedication and meaningful contributions to Holley. We wish her continued success in her next chapter,” added Stevenson.

About Holley Performance Brands

Holley Performance Brands (NYSE: HLLY) is home to a portfolio of iconic brands that serve enthusiasts across the high-performance aftermarket. The company designs, engineers, manufactures and markets category-leading products and solutions for automotive enthusiasts through a focused portfolio spanning four consumer vertical groupings: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. For more than a century, Holley has built its reputation through innovation, technical expertise and a deep understanding of enthusiast culture. For more information, visit holley.com.

Media Relations Contact(s):
Nathan Espinosa / Michael Murray
Kahn Media
818-881-5246
Holley@KahnMedia.com

Investor Relations Contact(s):
Anthony Rozmus / Neel Sikka / Jenna Kozlowski
Solebury Strategic Communications
203-428-3224
Holley@soleburystrat.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c4fc11a5-12a0-427d-8172-8b060307c4d4

FAQ

What leadership change did Holley (NYSE:HLLY) announce on May 15, 2026?

Holley announced the appointment of Sarah Apple as Senior Vice President, General Counsel & Corporate Secretary, effective immediately. According to Holley, she joins the senior leadership team overseeing legal, governance, regulatory and strategic transaction matters across the organization.

Who is Sarah Apple, the new General Counsel of Holley (NYSE:HLLY)?

Sarah Apple is Holley’s new Senior Vice President, General Counsel & Corporate Secretary. According to Holley, she previously held senior legal roles at REV Group and Regal Rexnord, leading SEC reporting, mergers and acquisitions, compliance and large-scale strategic transactions.

What will Sarah Apple’s responsibilities be at Holley (NYSE:HLLY)?

Sarah Apple will oversee Holley’s legal function and corporate governance. According to Holley, she will advise on board governance, regulatory matters, strategic transactions and business operations, serving as a member of the company’s senior leadership team supporting long-term value creation.

Who did Sarah Apple replace as General Counsel at Holley (NYSE:HLLY)?

Sarah Apple succeeds Carly Kennedy as Holley’s General Counsel and Corporate Secretary. According to Holley, Kennedy helped strengthen legal and governance capabilities and supported several strategic initiatives, working closely with Apple to ensure continuity and an effective transition of responsibilities.

How does the new General Counsel appointment affect Holley (NYSE:HLLY) governance?

The appointment places an experienced public-company legal executive over Holley’s governance and compliance. According to Holley, Apple will guide board governance, SEC-related matters and strategic transactions, potentially reinforcing the company’s legal oversight and support for strategic growth initiatives.

What prior experience does Holley’s new General Counsel, Sarah Apple, bring to HLLY shareholders?

Sarah Apple brings experience in SEC reporting, M&A and global compliance. According to Holley, she previously led key initiatives at REV Group and held progressive leadership roles at Regal Rexnord, advising senior executives on governance, regulatory and large-scale strategic transaction matters.