Holley Performance Brands Expands Omnichannel Retail Presence with Major National Retail Partner

Holley Performance Brands (NYSE: HLLY) announced an expanded omnichannel partnership with a major national retail partner, effective beginning in the third quarter of 2026.

Rhea-AI Summary

Holley Performance Brands (NYSE: HLLY) announced an expanded omnichannel partnership with a major national retail partner, effective beginning in the third quarter of 2026. The retailer will refresh in-store performance planograms, broaden shelf placement and increase distribution-center inventory, improving same-day and online availability of Holley products nationwide.

The rollout will feature multiple brands, including Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket, and is expected by the company to create meaningful incremental annual business opportunities and support its strategy to grow with key national retail customers.

Argus Aug 3 session 1 alert

+3.37% close to close 0.4x rel. volume Open Argus

Details

News Market Reaction – HLLY

+3.2% Peak Tracked

$346.67M Market Cap

In the Aug 3 session, HLLY gained 3.37%, reflecting a moderate positive market reaction. Argus tracked a peak move of +3.2% during that session.

Data tracked by StockTitan Argus on the day of publication.

Market Context

Holley’s July 14 debt-prepayment announcement provides a company-specific comparison for this retail...

Analysis

Holley’s July 14 debt-prepayment announcement provides a company-specific comparison for this retail expansion. The article gives no quantified revenue or margin figures; the August 5 results may provide additional financial detail.

Key Figures

Partnership rollout: Q3 2026

Partnership rollout

Q3 2026

Expanded national retail placement begins

Historical Context

5 past events · Latest: Jul 22

5 events

1. Jul 22

   Earnings scheduling

   24h Move

   -2.7%

   Second-quarter 2026 results scheduled for August 5 before market open

2. Jul 14

   Debt prepayment

   24h Move

   +4.7%

   $15 million voluntary prepayment continued the company’s deleveraging program

3. May 28

   Investor conference

   24h Move

   -5.9%

   Senior management attendance and investor presentations were announced

4. May 26

   Racing milestone

   24h Move

   +10.8%

   HRX driver Felix Rosenqvist won the Indianapolis 500 by 0.0233 seconds

5. May 26

   Racing milestone

   24h Move

   +10.8%

   HRX driver won the Indianapolis 500 in a record 0.0233-second finish

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

omnichannel, planogram

2 terms

omnichannel technical

"Expands Omnichannel Retail Presence with Major National Retail Partner"

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

planogram technical

"the retail partner is refreshing its in-store performance planogram"

A planogram is a visual diagram that shows where products should be placed on store shelves and displays to boost visibility and sales. Think of it as a furniture layout for a store that tells staff which items go where to make shopping easier and more appealing. For investors, planograms matter because they directly affect product turnover, sales per square foot and inventory costs—key drivers of a retailer’s revenue and profitability.

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Refreshed in-store placement and expanded distribution broaden access to Holley's leading performance brands nationwide

NASHVILLE, Tenn., Aug. 03, 2026 (GLOBE NEWSWIRE) -- Holley Performance Brands (NYSE: HLLY), home to a portfolio of iconic automotive brands serving enthusiasts across the high-performance aftermarket, today announced an expanded retail partnership with a major national retail partner that will broaden placement of Holley’s leading performance brands across the partner’s store and distribution network beginning in the third quarter of 2026.

Through the expanded partnership, the retail partner is refreshing its in-store performance planogram and increasing supporting inventory within its distribution network, creating broader access to Holley products for performance enthusiasts across the partner's stores and online. The update is expected to support meaningful incremental annual business opportunities across a broad national retail footprint.

The rollout will feature a range of products from Holley’s iconic portfolio of high-affinity consumer brands, including offerings from Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. The updated assortment is designed to align with evolving consumer demand and support the partner’s continued focus on growing the performance automotive parts category.

“This expanded national retail placement reflects the strength of our brand portfolio and the continued execution of our omnichannel growth strategy,” said John Nelligan, Senior Vice President of B2B Sales at Holley Performance Brands. “By increasing in-store visibility and forward-deploying inventory across our partner’s network, we are making it easier for enthusiasts to access trusted performance solutions while deepening our relationship with a strategic retail customer.”

In addition to expanded shelf presence in stores, the new placement will be supported by broader inventory deployment through the partner’s hub and distribution center network, enhancing same-day product availability across channels and enabling faster access to complementary performance parts.

The partnership marks another step in Holley Performance Brands’ strategy to grow with key national retail customers, strengthen its presence in brick-and-mortar retail and expand availability for enthusiasts through an integrated omnichannel model.

For more Holley company news, click here.

Forward-Looking Statements
Certain statements in this press release may be considered “forward-looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. Such forward-looking statements are subject to risks, uncertainties, and other important factors which could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including but not limited to Holley’s ability to continue to drive growth with this and other national retail customers, execute on its omnichannel growth strategy, and the other risks and uncertainties set forth in the Annual Report on Form 10-K for the year ended December 31, 2025 filed with the U.S. Securities and Exchange Commission (“SEC”) on March 16, 2026 and in any subsequent filings with the SEC.

About Holley Performance Brands
Holley Performance Brands (NYSE: HLLY) is home to a portfolio of iconic brands that serve enthusiasts across the high-performance aftermarket. The company designs, engineers, manufactures and markets category-leading products and solutions for automotive enthusiasts through a focused portfolio spanning four consumer vertical groupings: American Performance, Modern Truck & Off-Road, Euro & Import, and Safety & Racing. For more than a century, Holley has built its reputation through innovation, technical expertise and a deep understanding of enthusiast culture. For more information, visit holley.com.

Investor Relations Contacts:
Anthony Rozmus / Jenna Kozlowski
Solebury Strategic Communications
203-428-3324
holley@soleburystrat.com

Media Relations Contacts:
Nathan Espinosa/Michael Murray
Kahn Media
818-881-5246
Holley@KahnMedia.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/00d4765c-9322-408f-8bcc-0e5c8db993a3

FAQ

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What did Holley Performance Brands (NYSE: HLLY) announce on August 3, 2026?

Holley Performance Brands announced an expanded retail partnership with a major national retailer, starting in the third quarter of 2026. According to Holley Performance Brands, the deal increases in-store placement, refreshes planograms and boosts distribution inventory to expand nationwide access to its performance product portfolio.

How will the new national retail partnership affect Holley (HLLY) product availability?

The partnership will broaden placement of Holley brands in stores and expand inventory across the retailer’s distribution network. According to Holley Performance Brands, this should improve same-day availability and online access to its performance products for enthusiasts across the retailer’s national footprint.

Which Holley brands are included in the expanded retail rollout for HLLY shareholders to note?

The rollout includes products from Holley’s portfolio such as Holley, MSD, Flowmaster, Baer Brakes, DiabloSport and Mr. Gasket. According to Holley Performance Brands, these high-affinity consumer brands will feature in refreshed in-store planograms and expanded distribution inventory at the national retail partner.

When will Holley’s expanded omnichannel retail placement with the national partner begin?

The expanded placement and distribution with the major national retail partner will begin in the third quarter of 2026. According to Holley Performance Brands, this timing covers refreshed in-store planograms and broader inventory deployment across the partner’s hubs and distribution centers nationwide.

What does the expanded national retail partnership mean for Holley’s omnichannel strategy?

The partnership supports Holley’s strategy to strengthen brick-and-mortar presence while enhancing online availability. According to Holley Performance Brands, increased in-store visibility and forward-deployed inventory deepen its relationship with a strategic retail customer and back its integrated omnichannel growth approach in performance automotive parts.

How could the new retail agreement impact Holley Performance Brands’ business opportunities?

Holley expects the updated assortment and broader distribution to support meaningful incremental annual business opportunities. According to Holley Performance Brands, aligning products with evolving consumer demand at a major national retailer should expand sales potential across a wide performance automotive parts footprint.