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Primary Hydrogen Announces Marketing Services Agreement

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Primary Hydrogen (TSXV: HDRO, OTCQB: HNATF, FSE: 83W) has entered into a marketing services agreement dated July 22, 2026 with Nordcore Media LLC, a digital marketing firm. Nordcore will provide online marketing services for an expected six-month term, or until a US$300,000 budget is fully used, whichever occurs first.

Services include preparing written and advertising materials on the Company and its sector, and managing digital campaigns such as keyword research, remarketing, bid management, display advertising, third‑party distribution and landing pages. According to Primary Hydrogen, Nordcore is an arm’s length party, holds no known Company securities, receives no securities under the agreement, and its compensation is not tied to the Company’s share price or trading performance.

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Positive

  • US$300,000 dedicated to structured digital marketing campaign
  • Defined marketing term of up to six months supports near-term visibility
  • Compensation structure not linked to share price or trading
  • Nordcore acts at arm’s length and holds no known Company securities

Negative

  • Marketing spend of US$300,000 represents a fixed near-term cash outflow
  • Agreement can be terminated only with 30 days’ written notice to month-end

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Calgary, Alberta--(Newsfile Corp. - July 23, 2026) - Primary Hydrogen Corp. (TSXV: HDRO) (OTCQB: HNATF) (FSE: 83W) (the "Company" or "Primary Hydrogen") announces that it has entered into a marketing services agreement dated July 22, 2026 (the "Agreement") with Nordcore Media LLC ("Nordcore"), a digital marketing firm, under which Nordcore will provide online marketing services to the Company at a cost of US$300,000, for an expected term of six months or until the budget is fully expended, whichever occurs first. Either party may terminate the Agreement on 30 days' written notice to the end of a calendar month.

Under the Agreement, Nordcore will prepare written and advertising materials covering the Company's business and sector, and will develop, place and manage digital advertising campaigns on the Company's behalf. The work includes keyword research, campaign and advertisement development, remarketing, bid management, display advertising, third-party distribution, and landing pages.

Nordcore deals at arm's length with the Company and, to the Company's knowledge, neither Nordcore nor its principals hold any securities of the Company. No securities of the Company are issuable to Nordcore under the Agreement, and Nordcore's compensation is not linked to the Company's share price or trading performance.

About Primary Hydrogen Corp.

Primary Hydrogen is dedicated to the exploration and development of natural hydrogen resources. With projects in the U.S. and across Canada, the Company's portfolio includes the Blakelock, Hopkins, Mary's Harbour, Point Rosie, Crooked Amphibolite, Coquihalla and Cogburn projects. Primary has an option to acquire a 75% interest in a hydrogen-REE project known as Wicheeda North located in British Columbia.

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FOR FURTHER INFORMATION PLEASE CONTACT:

Dave Jackson
Chief Executive Officer
Primary Hydrogen Corp.
Email: dave@primaryh2.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains "forward-looking information" and "forward-looking statements" within the meaning of applicable Canadian securities laws. Forward-looking statements in this release include statements regarding: (i) the services to be performed by Nordcore under the Agreement and the timing and manner of their performance; (ii) the anticipated term and cost of the engagement; and (iii) the Company's expectation that the marketing program will extend the reach of its public disclosure.

Forward-looking statements are based on a number of assumptions that, while considered reasonable by the Company at the date of this news release, are inherently subject to significant business, economic and competitive uncertainties and contingencies. Such assumptions include, without limitation: that Nordcore will perform the services contemplated by the Agreement; that the Agreement will remain in effect for its stated term and will not be terminated early by either party; that the budget will be sufficient to fund the contemplated services; and that the Company will have sufficient financial resources to fund its obligations under the Agreement.

Forward-looking statements involve significant risks and uncertainties and are not guarantees of future performance. Such risks include, but are not limited to: that the services may not be performed as contemplated or may not achieve the results the Company anticipates; that the budget may be exhausted before the end of the stated term; that either party may terminate the Agreement on 30 days' notice; that the Company may not exercise the option to increase the budget; and that the TSX Venture Exchange or another regulatory authority may require the Company to modify or discontinue the program. Readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to update forward-looking statements except as required by law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/306225

FAQ

What did Primary Hydrogen (OTCQB: HNATF) announce on July 23, 2026?

Primary Hydrogen announced a marketing services agreement with Nordcore Media LLC dated July 22, 2026. According to Primary Hydrogen, Nordcore will run digital marketing campaigns for up to six months or until a US$300,000 budget is fully spent, whichever occurs first.

How much will Primary Hydrogen pay Nordcore Media under the new marketing agreement?

Primary Hydrogen will pay Nordcore Media US$300,000 for online marketing services. According to Primary Hydrogen, this budget covers up to six months of work, including campaign development, keyword research, remarketing, display advertising, third‑party distribution, and landing page optimization for the Company.

What services will Nordcore Media provide to Primary Hydrogen (HNATF)?

Nordcore will develop and manage digital marketing campaigns for Primary Hydrogen. According to Primary Hydrogen, services include preparing written and advertising materials, keyword research, campaign and ad creation, remarketing, bid management, display ads, third‑party distribution and landing pages focused on the Company and its sector.

Is Nordcore Media receiving shares or performance-based compensation from Primary Hydrogen?

Nordcore Media is not receiving any securities from Primary Hydrogen and has no share price-linked compensation. According to Primary Hydrogen, Nordcore and its principals, to the Company’s knowledge, hold no Company securities, and their compensation is not tied to share price or trading performance.

What is the term and termination right of Primary Hydrogen’s agreement with Nordcore Media?

The Nordcore agreement is expected to run six months or until US$300,000 is spent. According to Primary Hydrogen, either party may terminate the agreement on 30 days’ written notice effective at the end of a calendar month, providing defined exit flexibility.

How does the Nordcore agreement position Primary Hydrogen’s hydrogen exploration projects?

The agreement is intended to increase digital visibility for Primary Hydrogen’s exploration portfolio. According to Primary Hydrogen, the Company holds projects across the U.S. and Canada and an option to acquire 75% of the Wicheeda North hydrogen-REE project in British Columbia.