Harley Davidson Stock Price, News & Analysis

Harley-Davidson (NYSE: HOG) expresses commitment to contest the European Union's Binding Origin Information (BOI) decision after a recent announcement by Valdis Dombrovskis. The company is focused on fair trade and aims to maintain its competitive stance in Europe. CEO Jochen Zeitz highlighted the importance of preventing an increase in tariffs from 31% to 56%, which would disadvantage Harley-Davidson against European competitors. The company strives to ensure global access to its products, reinforcing its vision of being a leading motorcycle brand.

Harley-Davidson (NYSE: HOG) has launched LiveWire, an all-electric motorcycle brand aimed at redefining urban riding. Set to premiere with its first model on July 8, 2021, LiveWire seeks to lead the EV motorcycle market, focusing on technology and consumer experiences. The brand will operate independently within Harley-Davidson's dealer network and has plans for dedicated EV showrooms in California. With a commitment to pioneering innovation, LiveWire aims to enhance electric motorcycle technology and customer engagement.

Harley-Davidson (HOG) reported a strong first quarter of 2021, posting GAAP diluted EPS of $1.68, a remarkable 273% increase from Q1 2020. Revenue rose 10% to $1.423 billion, driven by a 12% boost in the Motorcycles segment, aided by robust demand for Touring motorcycles. Retail motorcycle sales surged 9% globally, led by a 30% increase in North America. The company also improved operating margins significantly, enhancing its financial outlook for the year, with expected revenue growth of 30%-35% in the Motorcycles segment.

Harley-Davidson (NYSE: HOG) has been informed by Belgium's Economic Ministry that its Binding Origin Information (BOI) credentials will be revoked at the request of the European Union, effective April 19, 2021. This revocation will result in all Harley-Davidson products facing a 56% import tariff in the EU starting June 1, 2021, negatively impacting the company's ability to compete in European markets. The company plans to legally challenge this ruling. The ongoing trade tensions highlight significant challenges for Harley-Davidson's manufacturing and operational viability in Europe.

Harley-Davidson, Inc. (NYSE: HOG) will announce its first quarter 2021 financial results before market hours on April 20, 2021. An audio webcast, open to the public, is scheduled from 8-9 a.m. CDT, featuring CEO Jochen Zeitz and CFO Gina Goetter discussing financial outcomes and company developments. A supporting slide presentation will be accessible 30 minutes prior to the webcast. Attendees are advised to log in at least 10 minutes early. A replay will be available two hours post-event.

Harley-Davidson (NYSE:HOG) has appointed Ryan Morrissey as Chief Electric Vehicle Officer (CEVO), effective April 1, 2021. Morrissey brings over 20 years of experience in disruptive technologies and business ventures from Bain & Company, where he was a Senior Partner in Automotive & Mobility. His expertise includes developing electric vehicle strategies and advising on acquisitions in mobility. This appointment aligns with Harley-Davidson's strategic plan, The Hardwire, which focuses on electric vehicles and aims for long-term profitable growth and enhanced shareholder value.

The all-new Pan America™ 1250 adventure motorcycle from Harley-Davidson (NYSE:HOG) is designed for adventurous touring, allowing riders to explore diverse terrains. With features like Adaptive Ride Height technology and a Revolution Max 1250 engine, it ensures performance and accessibility. Actor Jason Momoa endorses the motorcycle, celebrating its capabilities. CEO Jochen Zeitz emphasizes its role in elevating the brand's adventure-focused ethos, aiming to attract a new demographic of riders.

Harley-Davidson announces the appointment of Edel O’Sullivan as Chief Commercial Officer (CCO), effective April 2, 2021. O’Sullivan, with 14 years of experience at Bain & Company and a background in retail and financial analysis, will replace retiring CCO Larry Hund, who served for 18 years. CEO Jochen Zeitz emphasizes her capability in developing successful commercial strategies. The announcement aligns with Harley-Davidson's strategic plan, The Hardwire, aimed at profitable growth and enhancing its market position as a leading motorcycle brand.